Bullseye’s 2019 Top Toys List is Here! Go Ahead, Take a Peek

  • Sep 3, 2019

Put your paws in the air—our favorite fun-loving pup Bullseye just finished making his Top Toys of 2019 list! And while the holidays are still a ways off, we’re about to give you an early peek at our guide to the season’s hottest toys and more.

From popular characters like PAW Patrol and Barbie, to must-have brands like Beyblade, L.O.L. Surprise! and Ryan’s World, this year’s lineup features something new for kids of all ages. And that’s not all—because in addition to the list of top toys we’re revealing today, five more toys from Bullseye’s Top Toys list will be revealed later this fall, including Target exclusives from Disney’s Frozen 2 and Star Wars: The Rise of Skywalker. (UPDATE Oct. 4: These toys have been revealed! Check them out below and learn more here.)

In fact, because so many families make Target their first stop for all the best holiday toys, we’re adding over 10,000 new and exclusive toys to our in-store and online assortment this year—so you can find the perfect gifts for everyone on your list.

“In 2018, we made strategic investments to position Target as the ultimate destination for toys, including an expanded assortment and playful, reimagined in-store and digital experiences. This year, we’re building on that success,” says Christina Hennington, senior vice president, merchandising. “In addition to our recently announced experiential retail and merchandising collaboration with Disney, we’re introducing thousands of new and exclusive toys. Coupled with our expanded fulfillment options, including our popular same-day services, we’re making it easier than ever for families and gift givers to choose Target this holiday season.”

So get ready to discover holiday fun for the family no matter where, when or how you shop. Enjoy more of our popular free events at local stores, and exciting digital experiences like the return of our Top Toy hub. Make every Target run faster and easier with services like Order Pickup, Drive Up and same-day delivery with Shipt. Ask our knowledgeable team members for any help you need to find the perfect toy for any kid (or kid at heart). And watch for more exciting news about toys along the way.

Now, it’s time to reveal Bullseye’s Top Toys of 2019. Drumroll please …

A collage of imagination toys

For all the Imagination Masters

Discover new worlds of adventure right in your own backyard.

  • LEGO Star Wars Resistance Y-Wing Starfighter Just revealed!
  • Disney Frozen 2 Arendelle Castle – Just revealed!
  • L.O.L. Surprise! Amazing Surprise
  • Ryan’s World Treasure Chest
  • Animal Planet Extreme T-Rex Adventure Playset
  • PAW Patrol Super Mighty Pups Lookout Tower
  • PJ Masks PJ Seeker
  • Our Generation Movie Theater Playset
  • Barbie Malibu House

A graphic with product shots of seven action-themed toys from the Top Toys list

For all the Action Packers

Bring on the action with these adventurous accessories.

  • Jetson Strike Hoverboard
  • Viro Rides Vega 2-in-1 Scooter
  • Hot Wheels Colossal Crash Trackset
  • Beyblade Burst Turbo Championship Clash Battle Set
  • Marvel Avengers: Endgame Titan Hero Series
  • Monster Jam Mega Grave Digger RC
  • Fortnite Jumbo Loot Llama Piñata

A collage of tech toys

For all the Gizmo Ninjas

Tech-savvy kids who love to tinker will love pushing these buttons.

  • Star Wars Ultimate D-O Interactive Droid – Just revealed!
  • Fisher-Price Linkimals
  • LeapFrog RockIt Twist
  • Nintendo Switch
  • Really Rad Robots Turbo Bot

A graphic with product shots of three cuddly toys from the Top Toys list

For all the Love Bugs

Need some warm fuzzies? Give these cuddly toys a squeeze.

  • Owleez
  • Cry Babies Interactive Baby Doll
  • Little Live My Real Rescue Pink Scruff-a-Luv

A collage of games

For all the Game Changers

These classic games have a twist that will take family game nights to the next level.

  • Disney Frozen Frantic Forest Game Just revealed!
  • Buffalo Games Classic Pinball Board Game
  • Pictionary Air

A collage of sparkly toys

For all the Glitter Gang

Life’s better when you add a little sparkle, and these toys really shine.

  • LEGO Disney Princess Elsa’s Jewelry Box Creation – Just revealed!
  • Capsule Chix Ultimix Pack
  • Poopsie Rainbow Surprise Slime Kit
  • Cool Maker Go Glam Nail Stamper Kit
  • Snapstar Pop Royalty: Echo’s Debut on the Pink Carpet

Wow, that’s some seriously fun gift-list fodder. For even more inspiration, visit Target and Target.com, where thousands more toys and exclusives await.

The joy of everyday life

We’re here to help all families discover the joy of everyday life — from our distinctive products to easy ways to get them from the store to your door.

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