Racial Equity Action and Change

Our business thrives when we foster a sense of belonging for our team members, guests and communities. We established the Racial Equity Action and Change (REACH) committee in 2020 to accelerate our progress for our Black team members and guests and help our business grow, as our data revealed we had significant work to do for this community. 

a group of people walking down a flight of stairs

REACH focus areas

REACH is aligned to four key areas of focus: 

  • Helping our Black team members build meaningful careers and experience success at every level. 
  • Creating an environment where our Black guests feel a sense of belonging and see themselves represented at Target. 
  • Finding new ways to support Black communities across the country. 
  • Working with policymakers on key issues that impact Black Americans. 

Progress on our efforts

We’ve made important progress with REACH since its launch, with significant commitments in all four areas. That includes a commitment to spend more than $2 billion with Black-owned businesses by 2025 to enhance the guest experience, and reaching the goal of spending more than 5% of our annual media budget with Black-owned media companies. Learn more about our progress through our Target Forward sustainability strategy.   

Diversity, Equity and Inclusion at Target

Championing inclusivity and belonging