Our business model is designed to delight consumers year-round and to differentiate us in the marketplace. Over the years, we’ve built a foundation that serves our current and future guests, team members, vendors, communities and shareholders well — and sets us up for long-term growth. It’s the framework that guides us as we live out Target’s purpose — to help all families discover the joy of everyday life. And at the heart of it all? Our team’s culture of caring, growing and winning together.
Our strategy guides us in creating even more relevant shopping experiences, fulfilling our purpose and driving profitable growth. And it’s through our unrivaled assortment at an outstanding value, along with our stores, digital experience, fulfillment services and loyalty ecosystem, that we bring all that joy to life.
Core elements of our strategy include:
Our strategy defines how we’ll continue to differentiate Target, and we’ll seek to enable growth through:
Our strategy continues to leverage stores as fulfillment hubs — fulfilling more than 96% of total merchandise sales — and providing convenience for our guests at a reduced fulfillment cost.
Shoppers continue to seek differentiated options and distinctive shopping experiences without sacrificing value, and Target has the scale, strategy and capabilities to deliver everyday discovery and delight to the millions of families we serve, each and every day.
We’ll keep investing in priority areas that drive long-term growth. That includes:
Forward-Looking Statements: Statements on this page regarding Target’s future financial and operational performance, strategy for growth, planned investments in its business, enhancements in its digital experience, enhancements in its loyalty program, expansion of its product assortments, enhancement of its supply chain and fulfillment operations, enhancement of its technology portfolio, new store openings and remodels, potential benefits from its enterprise efficiency efforts, and its sustainability program, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to risks and uncertainties which could cause Target’s actual results to differ materially. The most important risks and uncertainties are described in Item 1A of Target’s most recent Form 10-K and, if applicable, any subsequent filings with the Securities and Exchange Commission. Forward-looking statements speak only as of the date they were made, which, unless otherwise stated, was March 12, 2025, and Target does not undertake any obligation to update any forward-looking statement.
