Our Corporate Strategy
In February 2026, during his first week as CEO, Michael Fiddelke shared the priorities that will shape Target’s path forward. Explore them below, and visit again during our Financial Community Meeting on March 3, when we’ll share more about how we're bringing these priorities to life.
Leading with merchandising authorityby curating with conviction — bringing together design, style and value in a way only Target can. |
Elevating the guest experienceby making every store visit and digital interaction easier, more inspiring and more welcoming. |
Accelerating technologyto remove friction, enable our teams and create more personalized, joyful experiences for guests. |
Strengthening our team and communitiesby investing in our people, building future-ready skills and growing alongside the communities we serve. |
We’ll share more on our plans for the future at our Financial Community Meeting in March.
