Our Corporate Strategy

Our durable business model is designed to stand the test of time and differentiate us in the marketplace. Over the years, we’ve built a foundation that serves our guests, team members, vendors, communities and shareholders well — and delivers strong results — no matter how the environment around us evolves. It’s the framework that guides us as we live out Target’s purpose — to help all families discover the joy of everyday life. And at the heart of it all? Our team’s culture of caring, growing and winning together.

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We have big plans for 2022

Our strong 2021 performance shows that our strategy is resonating with guests. We’ll build on that momentum in fiscal 2022 with plans to invest up to $5 billion to keep growing our business and bring guests more of what they love, including ...


More owned brands

launching across our multi-category portfolio.

New enhancements

to make our same-day services more convenient than ever.


Check out the latest news


Our strategy in action

Target’s strategy is made up of six pillars that define what we aim to deliver in the coming years — each focused on specific initiatives to make sure we reach our long-term goals. 

  • Delivering affordability to our guests.
  • Differentiating from our competition with our owned brands and a curated assortment of leading national brands.
  • Investing to create an engaging and differentiated shopping experience.
  • Leveraging our stores-as-hubs to efficiently provide a convenient and safe experience for our guests whether they purchase online or physically in-store.
  • Maintaining and enhancing our relevancy to deepen engagement with guests.
  • Leveraging our size and scale to benefit people, the planet and our business, primarily through Target Forward.

How we get the job done

Bringing our strategy to life is important work, and we couldn’t do it without great people and capabilities. So we take great pride in developing our teamoperations and technology.


Shopping powered by stores

No matter how guests choose to shop, our stores answer the call — acting as hubs for in-store shopping, our popular same-day fulfillment services, and shipping orders directly to guests. We'll continue investing to scale our stores-as-hubs strategy, building even better experiences and creating room for future growth.


Our owned brands difference

Our guests are loyal fans of the more than 45 owned brands across our assortment. From longtime favorites like and Good & Gather food items and Cat & Jack kids' apparel and accessories, to our newest additions like Brightroom storage and home organization and Kindfull pet food, our brands help us offer guests the newness, differentiation and value they love.


Building the supply chain of the future

We continue to invest in world-class operations, from our store hubs and distribution facilities to our industry-leading fulfillment services and the global team that brings it all to life. Plus, we're testing innovations to support the model, like our new sortation centers that accelerate our last-mile capabilities. These resources allow us to grow our business and meet our guests’ needs, even in the most challenging environments.

Target Sortation Centers Play


Our sustainability strategy

Our vision is to co-create an equitable and regenerative future together with our guests, partners and communities. We call our sustainability strategy Target Forward — and it’s centered on leveraging our size and scale to benefit people, the planet and our business.

Target Forward Play


Meet our strategic partners

We team up with our guests’ favorite leading national brands to create innovative new in-store and digital shopping experiences they won’t find anywhere else. Check out what we've created together.

Forward-Looking Statements: Statements on this page regarding Target’s future financial performance, planned investments in its business, enhancement of fulfillment and replenishment capabilities, new store openings and remodels, growth of strategic brand partnerships, expansion of our owned brands and enhancements to and results of digital experiences, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to risks and uncertainties which could cause Target’s actions to differ materially.  The most important risks and uncertainties are described in Item 1A of Target’s recent Form 10-K and, if applicable, any subsequent Form 10-Q filings. Forward-looking statements speak only as of March 15, 2022, and Target does not undertake any obligation to update any forward-looking statement.

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When I think about Target’s success, it’s all about the fact that we’ve been winning together as one team. Commitment to fostering our caring team culture is more important than ever before.

Brian Cornell, CEO and Chairman