Get Ready: Target Circle is Getting Even Better with Three New — and Easy — Ways to Shop and Save

  • Mar 5, 2024
A graphic with the Target Circle logo in the middle, surrounded by colorful confetti.

We’re all about giving you new reasons to love shopping with us — from exclusive design partnerships to affordable groceries and returns with Drive Up. Now we have another great reason for you to choose Target: This April we’re reintroducing our guest-favorite loyalty program, Target Circle, to deliver an even easier and more personalized shopping and saving experience from start to finish.

“We’ve prioritized building strong relationships with guests since Target’s inception, and our reimagining of Target Circle continues that commitment,” says Cara Sylvester, executive vice president and chief guest experience officer, Target. “The new Target Circle experience was designed to flex and grow with our guests to deliver more value and ease — no matter how they choose to shop with us — so every visit feels personal, rewarding and made just for you.”

Meet the new Target Circle

Since rolling out to guests in 2019, Target Circle has helped over 100 million Target Circle members save millions of dollars every year. This April we’re building on that success by giving you three new membership options that build on each other. They include a free-to-join option and a paid membership for same-day delivery, extending incredible value at just $49 for the first year for new members through May 18 — so Target Circle members who sign up can choose what works best for them, based on how they want to shop.

Target Circle

The newness kicks off when Target Circle launches on April 7, with every member getting access to automatic deals applied at checkout — so you can feel confident you’re getting the best deal every time, without having to search for or add individual offers. It’s a super easy (and always free-to-join) way to get more of what you love, like exclusive partner perks. Big fan of Target Circle Bonuses? They’re not going anywhere! You’ll still be able to earn Target Circle Rewards and save with personalized deals.

Target Circle Card

To save even more, Target Circle Card1 (previously known as Target RedCard) will offer an extra 5%2 off instantly every day — on top of your Target Circle deals. You’ll also have access to no-rush returns (that’s an extra 30 days to return your items3), free 2-day shipping4 on hundreds of thousands of items on, and a cardholder special pricing for our paid membership (hint: cardholders will only pay $49 for Target Circle 3605).

Target Circle 360

Also launching on April 7: Our new paid membership, Target Circle 360, with free same-day delivery from Target’s same-day delivery service, Shipt, and its more than 100 retail partners. Best of all: It’s delivered in as little as an hour with no delivery fees. You’ll also gain access to free 2-day shipping4 and the ability to deliver to your door — or someone else’s. (Hello easy, last-minute gift-giving!)

As a special launch offer, from April 7 to May 18, you can sign up for Target Circle 360 for only $49 for the first year.5

Great savings, even greater value

Our Target Circle membership is always free and easy for anyone to join. (Just visit your Target app or to get started.) But we’re also doubling down on what’s most important to you — like saving time — with our Target Circle 360 membership. And even better: New and current Target Circle Cardholders who have their Target Circle Card saved to their Target profile can join Target Circle 360 for just $49. Not a Target Circle Card member? No problem, you can still enjoy Target Circle 360 benefits for $99 a year.

A plan for growth

We said we prioritize strong relationships with our guests, and we mean it. The reimagined Target Circle experience will continue to deepen our engagement with current Target guests, and even light a spark for consumers who are new to shopping with us. And bonus: We’re able to continue our path to long-term growth and profitability, ensuring we’re always able to help all families discover the joy of everyday life.

Stay tuned for more

The new Target Circle launches on April 7, and this is just the beginning of our upgraded experience. We’ll continue adding benefits and exclusive perks based on what matters most to you, like exclusive partnerships, product offers and more so you can get the most out of shopping at Target.

Article footnotes

1. Target Circle™ Card: Target Debit Card, Target Credit Card, Target™ Mastercard®, and Target Circle Card Account (Target Circle Card Reloadable Account). Subject to application approval and identity verification. The Target Circle debit card is issued by Target Corporation. The Target Circle credit cards (Target Credit Card and Target Mastercard) are issued by TD Bank USA, N.A. Mastercard is a registered trademark of Mastercard International, Inc. Target Circle Card Account is a demand deposit account established by Pathward®, N.A., Member FDIC, and card is issued by Pathward pursuant to a license from Visa U.S.A. Inc. Card can be used everywhere Visa debit cards are accepted. Funds are FDIC insured, subject to applicable limitations and restrictions, when we receive the funds deposited to your account.

2. 5% Target Circle™ Card Discount: You will receive 5% off purchases paid for with your Target Circle Card (debit, credit, and reloadable) at Target stores and, except on prescriptions and other CVS pharmacy products; Target GiftCards; Visa, Mastercard and American Express prepaid cards; Game On, DraftKings and other sports betting gift cards; Starbucks gift cards purchased at Starbucks locations within Target stores; previous purchases; clinic services at Target; Target Optical eye exams and protection plans; Target Circle 360™ memberships; Shipt memberships; alcohol purchases in IN; some independent businesses in Target stores; wireless protection programs and mobile carrier deposits; gift wrapping services; and taxes, shipping, delivery, handling and all other fees or charges. 5% discount applies to eligible purchases minus any other discounts and the value of any promotional Target GiftCards received in the transaction. New cards subject to application approval. Additional restrictions apply. See full program rules in store or at for details.

3. Target Circle™ Card Extended Returns: When you make purchases with your Target Circle Card (debit, credit, and reloadable) at Target stores or, you will receive 30 additional days to return the purchases beyond the standard return policy applicable to each of the purchased items. Target Circle Card extended returns do not apply to Target Optical products, contract mobile phones non-returnable items and online purchases of SNAP eligible items using EBT and a Target Circle Card. See program rules in store or at for details.

4. 2-Day Shipping: When you pay with your Target Circle Card (debit, credit, and reloadable) or are a Target Circle 360 member, get free 2day shipping on hundreds of thousands of items. Eligible items will be noted on the product detail page, in cart & at check out. See for details.

5. Discounted Target Circle 360 Membership: Subject to the terms and conditions of the membership. $99 annual membership fee discounted to $49 when you have a Target Circle Card (credit, debit and reloadable) saved to your Target account. Cannot be applied to previous purchases or combined with other promotions. See for more details.

A Target team member wearing a yellow jacket smiles while pushing a cart at Drive Up.

All the ways

We’re here to help all families discover the joy of everyday life – from our distinctive products to easy ways to get them from the store to your door.

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