Products & assortment

We want to bring our guests not only what they need, but what they want. Our buyers hand-select every item sold in our stores, and carefully curate collections and experiences to delight Target's guests. Our strategy is rooted in offering the national brands our guests know and love, plus the only-at-Target items they can't get anywhere else.

About 1/3 of the products we sell are exclusive to Target through our private labels, or owned brands. And from time to time, we'll partner with a designer or brand for a limited-edition collection available only at Target. We also have ongoing relationships with designers, such as Chip & Joanna Gaines for the Hearth and Hand with Magnolia collection.

Target's brands  

Limited-edition collections

We sell a wide variety of food and general merchandise — from clothing to household goods to electronics and toys. We customize the assortment of each store to its neighborhood and our local guests. 

Shopper benefits & suppliers

The only-at-Target perks extend far beyond our assortment. We're always trying out new ways to offer ease and convenience to our guests, as well as upholding the highest standards for suppliers and product sourcing.

Whether shopping Target.com from home, work or on the go, we want to make the experience really fast and really easy. We’re proud to offer industry-leading services to deliver, ship or make pick-up a breeze — no membership required.

Pickup & delivery

Target offers a store card (credit or debit) with benefits like 5% off Target Runs (including in-store Starbucks) and free 2-day shipping on hundreds of thousands of items, every day. 

RedCard

Loyal Target guests can turn their visits into support for their local community through Target Circle, plus access to savings like in-app coupons, personalized offers and earning 1% on every Target Run, for free, nationwide.

Target Circle

Where do our products come from? All over the world, depending on the right supplier for our guests' needs. 

Sourcing

Interested in becoming a Target supplier? Start here!

Suppliers

Spotlight: innovation

Target accelerators shape the future of retail

As a retailer serving guests in a constantly changing retail environment, we're always looking at how we can improve our experience to meet the needs of our guests now and into the future. Our approach is to develop a portfolio of initiatives and give our team room to explore — and sometimes fail — in our efforts to test and scale new ideas. Target also works with startups to give us access to outside innovations that can help us continue to enhance the overall guest experience and build a differentiated assortment.

We cultivate ideas through four accelerator programs:

• Target Takeoff
• Target Retail Accelerator, certified by Techstars
• Target Incubator
• Target Acclerator Program India

Accelerators website  

FAQs

We're here to answer your questions about Target. If you have one not listed here, contact us.