Grounded in our commitment to inspiring design and an immersive, welcoming shopping experience, Target SoHo — our design‑forward concept store in the heart of New York City — is turning the page from winter to spring with a new “Scenes of SoHo” theme. After months of hibernation, New York City is spilling back onto the sidewalks — café tables reappear, newsstands stack high and block-by-block energy builds again. Target SoHo mirrors that restart, with a new look and a spring assortment that invites guests to explore and get inspired.
Scenes of SoHo
This spring’s refresh transforms the main floor into a city sidewalk featuring signage that channels classic, everyday New York and façades that draw cues from hot dog carts, newsstands, sidewalk cafés and more. A corner‑store‑inspired shopfront envelops the Curated By area, spotlighting a seasonal capsule collection. Keep walking and you’ll find The Newporium, a boutique‑style shopfront that showcases spring’s fashion‑forward offerings with ready‑to‑wear assortments. A newsstand‑inspired kiosk offers grab‑and‑go style — a mix of beauty, snackable food and small accessories — perfect for quick pick‑ups between meetings or on the way to dinner downtown.
Explore the curations
Inside Target SoHo, you’ll find zones that evolve regularly with fresh curations, seasonal themes and new product drops.
Curated By
Featuring rotating edits led by guest tastemakers, this spring’s Curated By spotlights Kahlana Barfield Brown’s spring picks.
Broadway Beauty Bar
Featuring a curated beauty edit from a rotating group of top beauty experts, the spring beauty edit features picks by Janell Stephens, founder of haircare brand Camille Rose.
New York Fashion Week event
As one of our most dynamic spaces for trend‑driven, shoppable experiences, Target SoHo has become a place where culture, creativity and commerce intersect in real time. That’s especially true during moments when the city’s energy peaks — like New York Fashion Week. It was the perfect time and place to celebrate the launch of Target’s largest spring beauty assortment ever, with nearly 3,000 new products and more than 60 new brands. We kicked off New York Fashion Week with an immersive spring beauty event that translated Fashion Week trends into accessible, shoppable beauty moments. This dynamic event combined culture, beauty and style through:
- Expert-led beauty sessions led by top beauty brand founders, style and beauty experts and creators to explore what’s new and trending
- Live demos from Camille Rose founder Janell Stephens and Reyna Herrera of Morphe to show how their products enhance hair texture and skin
- Interactive touch‑ups from celebrity makeup artists who provided quick beauty refreshes for guests
- Special guests added star power to the event, including Jodie Turner-Smith, Rachel Zoe, Ciara Miller, Ming Lee Simmons, Whitney Leavitt, Lana Condor, Kahlana Barfield Brown, Xia Charles, Katie Fang and Ana Zortea
As each season unfurls, Target SoHo will continue to bring cultural relevance, design leadership and everyday approachability to its playful, ever-changing space.
