It’s one of the big questions that pop up during the holidays: “What should I get Dad for Christmas?”
Also: “What’s a fun Secret Santa gift?” “What should I wear to my work holiday party?” “What’s an easy, inexpensive appetizer?” And maybe most importantly, “What’s a fun way I can treat myself?”
Now imagine that you can ask Target directly in ChatGPT — and we give you several curated, affordable options, help you quickly purchase all your favorites and get them in a way that fits your needs and schedule. With the new Target app in ChatGPT experience, it's that easy. Check out the video above for a quick tour.
“We wanted to make it easier to shop by taking the pressure off needing to know exactly what you want or having to sift through an endless number of search results,” said Purvi Shah, vice president, UX design, research and accessibility, Target. “So now a guest can ask a broad conversational question, and Target will respond with those curated, relevant, on-point ideas, and we might even suggest things that you didn't even know that you needed.”
All your questions answered
Consider the Target app in ChatGPT as your personal shopping buddy, ready to chat and help you find the perfect personalized options for any occasion at a price that fits within your budget. Ready to start?
- Open the ChatGPT interface, type “Target” first to tag us, and type your question — for example, “What are some ideas for a cozy holiday family movie night?”
- We’ll respond with inspired options across our entire assortment. In this case, it could include our new Threshold candle scents and cozy throws, fun Wondershop pajamas, Favorite Day hot cocoa bombs and Good & Gather snacks to make a mini charcuterie board.
- You can browse, fill your cart with your favorites and purchase them with your Target account, as well as choose how you’d like to get your order, whether it’s same-day Drive Up, in-store Order Pickup or shipping.
Don’t know exactly what you’re looking for?
That’s where the Target app in ChatGPT experience shines. Even with a question that’s broad, we’re able to recommend options tailored to your specific occasion and sure to spark joy. For example:
“Target what’s a fun stocking stuffer for a sibling who loves gaming?”
“Target help me shop for my nephew. He’s 5 and loves dinosaurs.”
“Target I want to bring holiday cookies to my neighbors. What options do you have?”
“Target give me decorating options that look like quiet luxury but on a budget.”
“Target I am hosting Christmas and a guest is vegetarian. Any main dish suggestions?”
“Target suggest a self-care bundle under $25.”
Team Target and AI redefining what’s possible
Our teams are always focused on making the shopping experience as easy and joyful as possible.
For the Target app in ChatGPT, our technology, user experience and product management teams went from idea to launch within a matter of weeks, all with the goal of making it simpler and more fun to buy what you love. This meant building and testing new versions multiple times a day, since ChatGPT is also in constant development.
This team embraced the ambiguity. The fact that there’s no existing blueprint for agentic commerce signaled to them this is new to the world, and they were going to be part of it. I think this is a stepping stone toward the way some people will eventually shop. We wanted to be early and have a role in how that path evolves.
We’ll keep improving the Target app in ChatGPT so it gets even easier to use. With our merchandising authority and OpenAI’s conversational AI expertise, we’ll help make shopping in ChatGPT smarter for everyone. It’ll inform our website and app experience, too.
Our partnership with OpenAI is just the latest example of how we’re tapping technology to make your shopping journey more intuitive — joining the new Target Gift Finder, which can help find the perfect gift for anyone on your shopping list, and List Scanner, which allows you to quickly scan handwritten lists, shop for items, click your favorites, drop in your cart and buy.
Because at Target, we don’t just use AI to make the shopping experience better — we're powered by it.
