We define “diverse-owned businesses” according to the five dimensions of difference.1 Our commitment to advancing diverse-owned businesses takes several forms, including providing access to our resources and expertise; sourcing in part from diverse creators, designers, vendors, agencies, contractors and suppliers; and accelerating their prosperity through mentoring.
Register your diverse business
If you’re a diverse supplier who would like to explore potential opportunities with Target, we’d love to hear from you!
Are you interested in selling products at Target or providing services or non-retail goods to Target?
Target Plus is a curated selection of products from third-party sellers on Target.com, designed to complement our current assortment. While Target Plus is currently an invite-only marketplace, we are continually looking for new options to bring to our guests through direct brand and authorized reseller partnerships. Are you interested in selling on Target.com through Target Plus?
We’ve Got Love for Inglewood
Where we’ve been and where we’re going
As one of the nation’s largest retailers, we embrace diversity and strive to give everyone — including members of our supply chain — access to equitable opportunities. We’ve set clear goals to ensure we continue to champion an inclusive society. For decades, we’ve been building strong partnerships with diverse suppliers and underrepresented businesses. Together, as we create broader, more inclusive assortments at Target to give our guests the products and brands they want and deserve, we’re also supporting economic development and strengthening the communities we serve.
While we’re making meaningful progress, we’re committed to partnering with even more diverse suppliers to bring our guests the most relevant products — and continue to use Target’s scale and influence to help drive meaningful change across the retail industry.
One way we’re investing in this important work: through our Racial Equity Action and Change (REACH) committee. This group of senior leaders from across Target use their diverse perspectives and expertise — and work hand-in-hand with Target’s Leadership Team — to create lasting change for our Black team members, guests, communities. This means creating a workplace where team members can build meaningful careers, creating environments where guests feel welcome and see themselves represented, finding new ways to help communities of color prosper, working with policy makers to help end systemic racism — and so much more.
We are on track to meet our goal of spending more than $2 billion with Black-owned businesses by the end of 2025.
Our partners & programs
Target’s proud to work with an ever-growing roster of diverse suppliers that are U.S.-based and more than 51% owned, controlled and operated by women; Black, Indigenous and People of Color; LGBTQ+; veterans; or persons with disabilities. And each partner, in their own way, helps us champion inclusion within our assortment and far beyond. That includes the products we carry and services like construction, facilities maintenance and more that keep our stores, distribution centers, headquarters locations and other sites running smoothly — all in the name of creating an even better, more inclusive experience for our guests.
We support our partners by investing capital, opening access to new markets and sharing our expertise. And we show up and collaborate in a variety of other ways, too, creating networking and business-building opportunities, engaging in sponsorships, mentoring and more, in support of diverse-owned businesses.
Read on for just a few of the ways we work with our partners.
Bringing guests the brands they love
We work hand-in-hand with our suppliers every step of the way, from the programs we host to explore potential partnerships to the products we proudly offer our guests. Our stores feature assortments of beloved brands personalized for their neighborhoods, and we curate special assortments to celebrate cultural moments and milestones, too.
- Target’s growing multicultural beauty assortment features Black- and Latino/Latina-owned brands — like our work with Black Girl Sunscreen founder Shontay Lundy and The Honeypot’s Bea Dixon — and we’re continuing to partner on innovative ways to meet diverse guests’ need in beauty and beyond.
- We’re working with three of our newest diverse suppliers to bring great Asian-American owned brands to guests: Cocokind — a natural and organic beauty brand that also supports female entrepreneurs; Nutpods, plant-based creamers that are Whole30 and keto certified; and Sweet Chef — a vegan and cruelty-free skincare line.
- And we’re proud to feature veteran-owned businesses, like Simplay3 furniture and Maud Borup sweet treats, and brands from LGBTQ+ founders like Peanut Butter & Co’s peanut butter spreads and powders.
- Target celebrates Black History Month and Latino Heritage Month with special assortments and marketing that elevates Black and Latino/Latina business owners from companies like The Lip Bar and Black Girl Sunscreen.
- And we’re always looking for what’s new and next on the horizon, one way being through Target Accelerators, our portfolio of retail accelerator programs. By offering expertly curated education and access to the brightest minds in retail, we’ve helped grow and scale brands like Scotch Porter Brand men’s grooming products, Luna Magic cosmetics, Asian-inspired sparkling water brand Sanzo and STINA & MAE baby products.
Creating unforgettable experiences
Our partnerships extend far beyond our products. Diverse suppliers help us shape the Target experience on many levels, from general contractors building our stores to professionals providing technology support and much more. And we work with a variety of national organizations, programs and initiatives in communities across the country (and create events of our own) to uplift diverse brands, businesses and entrepreneurs, too.
- We’re proud of longstanding partnerships with Thomas Harmon from Black-owned Taylor Bros. Construction Co., Inc. and Brenda Curry from Curtom-Dunsmuir Construction — two black-owned businesses that each have built multiple Target stores — and Lili Hall from Latina-owned KNOCK, inc., who helps create our in-store marketing, among many others.
- We partner with the following national groups and more to further our initiatives and help us develop diverse supplier relationships:
- National Minority Supplier Development Council
- Women’s Business Enterprise National Council
- National Gay and Lesbian Chamber of Commerce
- United States Hispanic Chamber of Commerce
- U.S. Pan Asian American Chamber of Commerce
- National Veteran Owned Business Association
- National Veteran Business Development Center
- Disability: IN
- Target hosts a number of workshops and continuing education events.
1 Target recognizes the following five dimensions of difference: Women, Black, Indigenous and People of Color (BIPOC), Veterans, LGBTQIA+ and Persons with Disabilities.