See What’s at Play in Target’s Toy Department This Holiday

October 16, 2018 - Article reads in
guest experience
The toys aisles at a remodeled Target store

The countdown to holiday shopping is on, and this season is shaping up to be one of the most exciting for toy retailers. Here at Target, we’re creating even more incredible experiences for our guests all season long, no matter when, where or how they choose to shop. Take a look at how some of our enhancements add up to make Target your top pick for toys this holiday and beyond.

More than 2,500 new and exclusive toys
That’s nearly twice as many as we had last year—and we’ve also deepened our inventory of the hottest new toys, nostalgic favorites and more. Looking for ideas? Check out Bullseye’s Top Toys of the season list, and watch for our new Toy Hub launching later this month on Don’t miss the gift finder function that curates options to find the perfect toys for every kid on your list.The expanded floor pad with larger toys including a playhouse and ride-on vehiclesA quarter-million additional square feet for toys
This November, we’ll reallocate space across nearly 500 stores to make room for even more toys. Here, we’ll showcase products like electric ride-on vehicles, playhouses, outdoor playsets and more from top brands like Power Wheels, KidKraft, Melissa & Doug, Gund and Playmobil.… On top of that, fully reimagined toy departments in remodeled stores
More than 100 of our remodeled stores now have an updated toys experience with a new layout, oversized displays featuring popular characters and brands like LEGO and Our Generation dolls (pictured above), and interactive play experiences (below). We’ve even moved the kids’ books department right next to the toy department to create a world catered to our littlest guests.Digital surprises in our Kids’ Gifting Catalog
Our long-awaited catalog arrives in homes next week and in stores Oct. 28, with more pages for toys than last year. Even cooler? Its new, built-in scanning technology. Use the Target app’s barcode scanner to hover over any page, pull up a list of the products on it, learn more and add them to your shopping cart in a snap.

Way more of our popular store events
By popular demand, we’re hosting more of our family-friendly events at local Target stores across the country, bringing guests 25,000+ hours of fun and giveaways throughout the season. Kids can test out toys and come face-to-face with favorite characters from PAW Patrol, Minecraft, L.O.L. Surprise! and more. Check out our store events page for details.

Want to know more about what Target has planned for the upcoming holiday season? Follow along at A Bullseye View for the latest holiday news and updates.

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