From “Friends” to “The Morning Show,” Jennifer Aniston’s hair has been famous almost as long as she has. The actress, producer and hair icon is also the founder of LolaVie, a hair care line that just launched at Ulta Beauty at Target — so now you can use the same hair products Jen uses. The vegan, cruelty-free brand introduces products only when they are “just right,” which usually means the formulation was in development for a year or sometimes even longer. The result? Incredible-smelling products that perform well and are good for you. Here’s what you’ll find at Ulta Beauty at Target:
- Restorative Shampoo, full size and mini
- Restorative Conditioner, full size and mini
- Glossing Detangler, full size and mini
- Perfecting Leave-In Conditioner, full size and mini
- Restore and Protect Travel Kit
We chatted with Jen to learn more about LolaVie, her approach to hair care and what she shops for at Target.
What inspired you to create a hair care brand?
Between the coloring, blow-drying and straightening, I put my hair through so much wear and tear, and I just couldn’t find products that delivered the results my hair needed. And I found that to be especially true when I was looking for hair care products that were clean. So in partnership with some of the industry’s most innovative formulators and green chemists, I created LolaVie. LolaVie products have made such an incredible difference for my hair — I’m really proud of what we’ve created.
What does LolaVie mean and how did you come up with the brand’s name?
This is such an L.A. story, but … when I first moved to California, I named my car ‘Lola’ after that song “Whatever Lola Wants” by Sarah Vaughan. I love the name Lola. Then ‘Vie’ means life. And I just slapped ’em together. That’s how the name LolaVie came to be.
What do you want Target shoppers to know about LolaVie?
Each formula you see is born out of countless hours of careful crafting and testing. We've made a firm commitment to say no to things like silicones, harsh sulfates, parabens and gluten — all to ensure that what we give your hair is pure excellence. At the heart of it all, we believe in more than just looking good. We want you to feel good about what you use, too.
What’s a hair issue or challenge you’ve dealt with and how did you solve it?
I don’t know if this would surprise people, but I don’t feel like I have any skill in styling my very-wavy, hard-to-manage hair. With the constant wear and tear on it over the years, I’ve learned that it’s important to listen to what my hair is telling me it needs. It’s what ultimately led me here, and that’s why I wanted our product assortment to be products that are multifunctional, naturally derived and high performing.
You’re known for having incredible hair. What hair tips can our readers incorporate into their own daily routines?
We’re all looking for tips on how to keep hair healthy. Honestly, I think maintaining healthy hair is about the basics: Get good sleep, drink a lot of water, eat proper foods so that you're getting vitamins and minerals. It's also about finding good hair products that are long-lasting. A lot of products claim to do something and may actually do it, but then because of the filler ingredients like silicones, over time your hair might start to degrade. That's why it's important to find products that can re-nourish our hair and bring it back to life.
What makes LolaVie a perfect fit for Ulta Beauty at Target?
We first partnered with Ulta Beauty in Spring 2023 because they provide an incredible shopping experience in hair care. Naturally, the next iteration came with the Ulta Beauty at Target partnership. This expansion allows us the opportunity for a whole new group of beauty enthusiasts to discover LolaVie for the first time.
What’s in your Target basket?
My Target basket is always filled with essentials like healthy snacks, and I can always find a great t-shirt or tank top. And now I can add LolaVie products to my Target basket!
LolaVie joins more than 50 prestige brands at Ulta Beauty at Target, our one-of-a-kind curated hair and beauty destination that’s been delighting consumers since its launch in 2021. Shop LolaVie at Ulta Beauty at Target in stores and on Target.com, or with our industry-leading same-day services like Drive Up and Order Pickup, in as soon as two hours with no minimum purchase and no membership fee required, or delivered to your door through unlimited same-day delivery with our paid membership, Target Circle 360.
Your hair will thank you!
