Target’s Partnership with Levi Strauss & Co. is Expanding with Red Tab Denim

August 8, 2019 - Article reads in
A close-up of a man wearing Levi's Red Tab denim

A little denim history: Target’s partnership with Levi Strauss & Co. goes back nearly a decade, when we first started selling DENIZEN® from Levi’s® jeans for the whole family. The brand quickly became a Target staple, offering exceptional fit and style at a great price.

And now, we’re expanding Target’s denim portfolio to include Levi’s® Red Tab label. The expansion began last spring as Levi’s® tested men’s Red Tab product in about 20 stores. We quickly learned that our guests love finding more of this iconic brand conveniently at Target. So great news… starting August 11, Target will offer a curated assortment of men’s—and now women’s—Red Tab products in more than 50 stores across the country near college campuses and highly-trafficked urban locations. The assortment of men’s and women’s Red Tab products featuring jeans, tops and jackets will also be available on

“We’re thrilled to expand our apparel assortment with items from Levi's® Red Tab label,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “This partnership is a great example of how Target continues to offer a curated assortment of highly relevant and premier national brands like Levi's®, while also differentiating ourselves by offering only-at-Target brands that we create just for our guests.”

Also, fun fact: Levi's® is one of the most searched brands on when it comes to jeans, so we’re thrilled to offer our guests more of what they love. Talk about a perfect fit. Set a style alert on your calendar: The Levi's® Red Tab collection hits select stores and online starting August 11.

Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our newsletter and get the top stories from A Bullseye View delivered straight to your inbox!