Summer’s Here and We’re Debuting 1,000 New Items, Incredible Prices and a Beach Vibe-y Shopping Experience

  • May 23, 2024
Target’s summer apparel and accessories area featuring mannequins in swimsuits, summer clothes and products in a yellow and white cabana-striped display area.

Hello summer! Whether you're thinking about warm-weather vacations, fun in the sun or holiday weekend get-togethers with family and friends, Target’s setting the scene for an all-around incredible shopping experience. We’re bringing you more than 1,000 new beach-inspired finds starting at $1 and with more than half under $15, and boosting your summery mood with an immersive, beachy feel in stores and online.

“At Target, we believe shopping should be relaxing and fun with plenty of personal touches that invite you to explore and make you smile,” says Cara Sylvester, Target’s executive vice president and chief guest experience officer. “Our summer beach theme carries through every detail of our experience to give guests a mini-vacation every time they shop. Hundreds of exclusive items, beach-themed destinations in store and online and personalized deals for Target Circle members are just a few of the ways we’ll help shoppers celebrate the summer season.”

Shop with a vacay state of mind

Summer’s one of our top three shopping seasons, and it’s one of our favorite times to surprise and delight our guests. Whether you’re shopping online or in stores, you’ll be immersed in an experience that will ignite your senses with bright, summery color schemes and beach-themed product destinations (think: ‘Swim & Sand’ for swimwear and beach essentials, ‘Soak Up The Sun’ for sunscreen and sun protection, ‘Picks Of Summer’ produce stands for fresh fruit and our ‘Snack Shack’ for classic summer bites). You’ll hear the sounds of summer — from beach waves to a playlist of breezy, upbeat summer songs. Food and beverage pop-ups will offer samples of Target-exclusive mocktails and appetizers, and on June 1, we’ll host events at hundreds of stores with personalized towel embroidery, beach bag giveaways, beauty carts with suncare samples and more summer fun. (Check starting May 25 for a list of participating stores.)

All you need for summer, all summer long

Target truly is your one-stop destination for all things summer, with everything you need to make the coming months shine.

“For millions of consumers, Target is a go-to for summer fun — with our market-leading swimwear collection, outdoor games and activities for the entire family, snacks and drinks for every occasion and so much more,” says Jill Sando, Target’s executive vice president and chief merchandising officer of apparel and accessories, home and hardlines. “Our summer assortment is about bringing together everything people love about summer at Target and making it even easier to shop, even more joyful and even more affordable.”

Whether hitting the beach or prepping to host a summer cookout, here’s a look at the best of the best from Target’s summer assortment:

  • In the swim. Target holds the No. 1 market share for women’s swim, and it’s no wonder: We have something for everyone, with our mix of top national brands and Target-exclusive brands like Shade & Shore and A New Day that nod to a coastal beach bungalow theme, with trending stripes and coordinated colors across swim, dresses, tote bags, hair accessories and cover-ups. Need a little swim-spiration? Our new, virtual Swim & Sand Shop (online and in the Target app) offers a “3-ways-to-wear” feature, so you can see how your favorite fashion influencers are styling the latest swimwear.
  • Fun in the sun. Our guest-favorite Target brand, Sun Squad, is designed for affordable outdoor family fun, from pool floats, inflatable pools and $1 pool noodles to bubbles, sidewalk chalk and hula hoops. Get inspired without stretching your wallet as you create summer memories with everything you need for a perfect summer day.
Target’s summer Snack Shack area featuring colorful snack options in an orange and white cabana-striped display area.
A display of summer products available at Target.
A display of sunscreen products available at Target.
  • More newness for summer joy. And the summer newness and discovery continue with products from top national brands. We’re loving the whipped cream-style sunscreen from Vacation; bronzing drops to give your skin a sunny glow; mocktails from Free AF; new, only-at-Target Stanley Quenchers; and nailcare from Olive & June in fun summer colors.

Soak up even more savings this summer

In addition to the incredible prices on our summer items (hello summer must-haves starting at $1), we’re giving you even more ways to save this summer. On top of our everyday low prices, we’re reducing prices on about 5,000 food, beverage and essential items — from Good & Gather chicken and Johnsonville cheddar smoked sausage to Prime Hydration sport drinks — so you can make the most of your budgets as you stock up for Memorial Day, Fourth of July, Father’s Day and all your other summer shopping needs.

Soak up summer at Target, in stores and on, or with our industry-leading same-day services like Drive Up and Order Pickup, in as soon as two hours with no minimum purchase and no membership fee required, or delivered to your door through unlimited same-day delivery with our paid membership, Target Circle 360.

With all these summer deals and options, you’ll be ready to hit the beach or the backyard in no time.

The joy of everyday life

We’re here to help all families discover the joy of everyday life — from our distinctive products to easy ways to get them from the store to your door.

Learn more about our products & services

More content on this topic

Target’s summer apparel and accessories area featuring mannequins in swimsuits, summer clothes and products in a yellow and white cabana-striped display area.

Summer’s Here and Target’s Debuting 1,000 New Items with Incredible Prices

View the media collection

*All fields required.

Please provide your name.
Please provide your email address. Email address must be formatted correctly.
Please provide your feedback.

Privacy policy (opens in a new window)