Style and design are the heart of Target. We work with entrepreneurs and brands to bring a distinctive product assortment across categories to our guests, while helping these businesses grow and reach more consumers. A perfect example: KBB by KAHLANA.
Since its Fall 2025 debut, KBB by KAHLANA has become one of Target’s most in-demand women’s apparel and accessories brands. Popular styles have sold out within minutes, and shoppers have asked to be alerted more than 135,000 times when the most popular items are back in stock.
Now, thanks to that overwhelming response, Target and fashion and beauty expert Kahlana Barfield Brown are expanding her independently owned brand just in time for spring, bringing KBB by KAHLANA to more Target stores, increasing online inventory and introducing a fresh new collection designed for the season ahead.
More stores, more styles and a new SoHo spotlight
KBB by KAHLANA is now starting to expand to hundreds more Target stores nationwide, and additional inventory will be available online so more shoppers can get the items they love at Target.com. By April 1, the brand will be available in twice as many Target stores compared to launch.
“From the beginning, my goal was to create quality, everyday essentials at an attainable price and to make sure more women could actually access them. Expanding into more Target stores means more women can experience KBB, and that’s what this brand has always been about for me,” said Kahlana Barfield Brown.
Guests can visit Target.com or ByKahlana.com to see where KBB by KAHLANA is available to shop.
As part of the expansion, Kahlana is the next Curated By partner at Target SoHo, our reimagined concept store in NYC that immerses guests in style, creativity and discovery. Curated By is a rotating collection that spotlights trend-forward picks from influential voices in fashion and lifestyle. This month at Target SoHo, guests will exclusively experience Kahlana’s curated picks across fashion, beauty and home — bringing her signature mix of edge and ease to life in a whole new way.
A fresh spring drop
Timed perfectly with the expansion, KBB by KAHLANA’s first spring drop is now shoppable, with 17 new items available exclusively at Target – three of which are available online only on Target.com. The spring collection continues the brand’s signature approach to “quiet confidence,” blending sculptural silhouettes, rich textures and effortless versatility. Some of Kahlana’s favorite collection pieces include:
- Dwayne Tee
- Fitted Rugby Tee
- Cinched Anorak
- Quarter Zip Sweatshirt
- Paperbag Jean
- Knotted Tank
- Chunky Knit Crew
- Drawcord Sweatshort
“It’s no surprise the response to KBB by KAHLANA has been so incredible. Kahlana intimately understands how women want to dress and feel, and her brand — based on her distinct take on modern, elevated essentials — is exactly what her fans are looking for,” says Gena Fox, senior vice president of apparel and accessories, Target. “We’re thrilled KBB by KAHLANA has been so popular and can’t wait to bring Kahlana’s signature style to even more shoppers in stores and online.”
Celebrating with an exclusive in-store event
As a thank you for supporting KBB by KAHLANA, brand fans were invited to an exclusive shopping event on Sunday, February 1, at the Target Edgewood store in Atlanta.
Kahlana and Target hosted a high-energy event complete with a DJ, food from a local Atlanta business, plus a free gift with purchase. It was a chance to experience the new spring collection and connect with the community that’s helped make KBB by KAHLANA such a success.
From expanded access to a fresh spring lineup and an immersive in-store moment, KBB by KAHLANA’s next chapter reflects the best of our partnership with Kahlana: thoughtful, accessible design and joyful experiences.
