Fall is coming into view, calling to mind crisp mornings and cool layers. Maybe you’ll be relaxing with friends, cheering on your favorite team or even studying in the quad. But no matter what the season has in store, Target’s here to bring you accessible and affordable styles from some of the industry’s most sought-after names.
That’s why we’re teaming up with Rowing Blazers, a brand known for redefining the American classics and one that’s gained a loyal following of celebrities and tastemakers around the world through its vibrant aesthetic and quirky sense of humor. The limited-time-only collection, designed by Rowing Blazers founder, Jack Carlson — designer, archaeologist, and World Championships bronze medalist in rowing — is setting in select stores and on Target.com on September 23 and features over 100 items including adult and kids' apparel, accessories, home, outdoor play and pet products. Items start at $5, with most pieces under $30. Inspired by Rowing Blazers’ motto “A Club for Everyone,” the collection will invite guests to celebrate their individual style. Take a peek at some highlights below, then check out the full look book on Target.com:
Show your stripes
The collection features graphic knits, blazers and more that are easy to mix, match and personalize, available in a wide range of sizes and styles for everyone to enjoy.
Bring it home
Brighten your space with bold home accents and items primed for play, including cozy throw blankets, a chess set and even a mini ping pong table and paddles.
Make a statement
Vibrant picks like this rugby stripe pouf usher in a stylish season for all — furry friends included.
Joy for every day
The collection will be available on Target.com and in most Target stores starting September 23, while supplies last. You’ll also be able to shop with Target’s convenient same-day pickup options, Drive Up and Order Pickup.
Founded in 2017 by designer, archaeologist, former U.S. national team rower and World Championships bronze medalist in rowing Jack Carlson, Rowing Blazers has made waves with its modern take on traditional craftsmanship. The brand's vibrant aesthetic and quirky sense of humor have made it a favorite amongst the fashion elite, with a loyal following of celebrities and tastemakers around the world. Now, the brand's signature aesthetic will be available to Target's guests for a fraction of the price.
