Press Release

Target Partners with Rowing Blazers on a Colorful, Sport-Inspired Collection for the Entire Family - with Prices Starting at Only $5 and Most Items Under $30

  • Aug 10, 2023
  • PRNewswire

The limited-time collection blends Target's focus on affordable design with Rowing Blazers' unique mix of authenticity, nostalgia and sport

MINNEAPOLIS, Aug. 10, 2023 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announced its fall designer collection with Rowing Blazers, a brand known for redefining classic American style by mixing on-trend designs with timeless influences. The limited-time only collection boasts more than 100 colorful pieces and spans adult and kids' apparel, accessories, home, outdoor play and pet products, offering high-quality style at affordable prices. Items start at $5, with most pieces under $30, and the collection will be available beginning Saturday, Sept. 23 on and in select Target stores, while supplies last.

"For nearly 25 years, Target has partnered with some of the biggest and brightest names in the industry, bringing guests on-trend designs at an incredible value," said Jill Sando, executive vice president and chief merchandising officer, Target. "This fall, we're teaming up with Rowing Blazers, a brand known for putting a fresh, colorful twist on American classics. The limited-time-only collection includes apparel, accessories and home products that deliver affordable style – with items starting at just $5 and most items under $30 – and pieces that the entire family, including pets, can enjoy as we transition to cooler weather."

Meet the designer

Founded in 2017 by designer, archeologist, former U.S. national team rower and World Championships bronze medalist in rowing Jack Carlson, Rowing Blazers has made waves with its modern take on traditional craftsmanship. The brand's vibrant aesthetic and quirky sense of humor have made it a favorite amongst the fashion elite, with a loyal following of celebrities and tastemakers around the world. Now, the brand's signature aesthetic will be available to Target's guests for a fraction of the price.

"Working with Target on this partnership is a dream come true," said Jack Carlson, founder of Rowing Blazers. "My vision for the Rowing Blazers brand is based on the idea of taking the classics and making them fun, interesting and approachable. This collaboration allows us to be more accessible than ever – with first-time products for Rowing Blazers like children's clothing and home decor."

Rowing Blazers x Target

The collection rewrites the classics for today and plays on Rowing Blazers' unique approach to timeless style, with products that are easy to mix, match and personalize and a wide range of sizes and styles for everyone to enjoy. The fall-ready pieces are meant to take guests through all the season has to offer, from cool-weather closet staples for the whole family, to gear for sporting events and outdoor adventures, and home accents perfect for entertaining friends and loved ones.

An easy, joyful shopping experience

When Rowing Blazers x Target debuts September 23, guests can shop the limited-time only collection in select Target stores and and can also take advantage of Target's same-day pickup options, including Drive Up and Order Pickup for the easy, affordable, joyful experience they'll only find at Target.

For more information about the Rowing Blazers x Target collection, head to and join the conversation on social using #RowingBlazersxTarget. and join the conversation on social using #RowingBlazersxTarget.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center and by following @TargetNews.

Contact for press release

  • Target Media Hotline
    (612) 696-3400

More content on this topic