First Look: The Rowing Blazers x Target Limited-Time Only Collection Brings Colorful Fall Essentials, Playful Home Accents and More

  • Sep 6, 2023
A group shot featuring models in patterned blazers and sweatshirts smiling at the camera.

Fall is coming into view, calling to mind crisp mornings and cool layers. Maybe you’ll be relaxing with friends, cheering on your favorite team or even studying in the quad. But no matter what the season has in store, Target’s here to bring you accessible and affordable styles from some of the industry’s most sought-after names.

That’s why we’re teaming up with Rowing Blazers, a brand known for redefining the American classics and one that’s gained a loyal following of celebrities and tastemakers around the world through its vibrant aesthetic and quirky sense of humor. The limited-time-only collection, designed by Rowing Blazers founder, Jack Carlson — designer, archaeologist, and World Championships bronze medalist in rowing — is setting in select stores and on on September 23 and features over 100 items including adult and kids' apparel, accessories, home, outdoor play and pet products. Items start at $5, with most pieces under $30. Inspired by Rowing Blazers’ motto “A Club for Everyone,” the collection will invite guests to celebrate their individual style. Take a peek at some highlights below, then check out the full look book on

Show your stripes

The collection features graphic knits, blazers and more that are easy to mix, match and personalize, available in a wide range of sizes and styles for everyone to enjoy.

Two models lie side-by-side on the grass wearing striped rugby shirts.

Bring it home

Brighten your space with bold home accents and items primed for play, including cozy throw blankets, a chess set and even a mini ping pong table and paddles.

A collage showing a shelf filled with colorful home décor and two models behind a colorful ping pong table.

Make a statement

Vibrant picks like this rugby stripe pouf usher in a stylish season for all — furry friends included.

A collage showing a brown dog on top of a striped ottoman and a model sitting with a large tan dog.

Joy for every day

The collection will be available on and in most Target stores starting September 23, while supplies last. You’ll also be able to shop with Target’s convenient same-day pickup options, Drive Up and Order Pickup.

Jack Carlson headshot.

Founded in 2017 by designer, archaeologist, former U.S. national team rower and World Championships bronze medalist in rowing Jack Carlson, Rowing Blazers has made waves with its modern take on traditional craftsmanship. The brand's vibrant aesthetic and quirky sense of humor have made it a favorite amongst the fashion elite, with a loyal following of celebrities and tastemakers around the world. Now, the brand's signature aesthetic will be available to Target's guests for a fraction of the price.

The joy of everyday life

We’re here to help all families discover the joy of everyday life — from our distinctive products to easy ways to get them from the store to your door.

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