Actor and professional wrestler Dwayne Johnson is known by a variety of nicknames, including The Rock, La Roca and The People’s Champion. Now he has a new moniker: founder of Papatui men’s care. In true larger-than-life (yet down-to-earth) fashion, The Rock stopped by a Dallas Target store to celebrate his exclusive-to-Target men’s skin care brand, along with Rick Gomez, Target’s executive vice president and chief food, essentials and beauty officer. Guests picking up their Drive Up orders got a special surprise: The Rock at their car window delivering their orders and handing out Papatui products.
“Target is an amazing discovery destination for wellness, and Papatui men’s care is making self-care easy and affordable for even more consumers,” says Gomez. “Through our partnership with Papatui, we’re adding to Target’s robust wellness assortment and helping introduce a vibrant, powerful brand to millions of consumers.”
Before today’s event, Rick sat down with The Rock to talk about skin care, tattoos, his “why” and more.
Where did the idea for Papatui come from?
Over the years, I have received countless comments and DMs on social media and from people I’ve met. The biggest things they ask me about is how I take care of myself inside and out, with many questions around my skin. These questions not only come from men but also from women who may be purchasing for their men … or even themselves! So, when I had the chance to bring together some of the top minds and scientists to develop high-quality products that embody my passion for self-care, I had to take the bull by the horns.
Who is the brand for?
Papatui is for the everyday man who is simply looking to take better care of himself and put his best foot forward — whether he’s a skincare novice or on the hunt to find the best products to enhance his personal care regimen. Our Papatui debut collection spans skin care, hair care, body care and even tattoo care — there is really something for everyone and dare I say, many women too. And every item is $9.99 or less.
What do you want Target guests to know about you and the collection?
These products are a true culmination of hard work and dedication, not just to the brand but to the deserving men out there who should be able to take care of themselves with good-for-you, results-driven products. For Papatui, we went through round after round of formulations for years and did extensive testing with real guys until these products were good enough to share. Efficacy (meaning they work) is everything to this brand. Papatui has the hardworking dermatologist-approved ingredients that more expensive brands have — ceramides, hyaluronic acid, niacinamides, Vitamin B3, salicylic acid, etc. Even though Papatui is focused on being the highest in quality, it was part of the conversation from the start that it had to be more affordable, so all people can use our products on a regular basis.
Papatui has tattoo-enhancing products? Tell us more.
Yes! Papatui has both an enhancing tattoo stick and enhancing tattoo balm for all those with ink. These products will make your tattoos pop and look incredible — rejuvenate, brighten and protect them. It boosts the contrast while natural oils combined with key ingredients like mango butter and coconut oil all work to moisturize the skin. The Papatui tattoo products are an amazing and simple way to moisturize and keep your tattoos looking fresh. And, they’re easy to apply and won’t transfer to your clothes.
What’s exciting about partnering with Target?
I’ve been very impressed with the entire Target team as we both share the most important, anchoring tenet of our mission statements, which is to always take care of the consumers. Target is known for bringing their guests products that are high in quality, innovative yet affordable, and this partnership allows the Papatui voice to be heard even louder and in return more men, and women, can access the incredible Papatui products.
Shop Papatui in stores or on Target.com, or use Target’s fast and free same-day services like Drive Up and Order Pickup to get your hair, skin and tattoos looking good in as soon as two hours (no minimum purchase and no membership fee required) or delivered to your doorstep through Target’s same-day delivery with Shipt in as soon as an hour.
