Last year, we announced a multiyear partnership with North Minneapolis entrepreneur, designer and community builder (and longtime Target partner) Houston White. The exclusive apparel and accessories brand Houston White x Target brought style, swagger and heart to our guests in the form of menswear-inspired blazers, flight suits and more. Now Houston White x Target is introducing new styles for the summer, serving up fresh designs and good vibes for all. Not only does the collection celebrate self-expression and the beauty of diversity, it's an example of our REACH commitment in action.
New styles, more stores
And we're nearly doubling the number of locations carrying the collection, so now you can shop Houston White x Target at 400 total stores and on Target.com.
"We're thrilled to expand our partnership with Houston White by offering new styles this season and bringing his assortment to even more stores across the country," says Jill Sando, executive vice president and chief merchandising officer, Target. "Houston's on-trend pieces reflect his passion for people to find their distinctive looks and express their unique style for work or play — all at a great value."
Fashion-forward style
The 40 new styles feature bright colors, patterns and textures, plus elevated trim details and tailoring inspired by Houston's own design aesthetic. "It's a celebration of the joy of sport and culture," Houston says.
Want some tips from the man himself? "I would go for the unexpected when styling this collection," he says. "Mixing opposite colors together for a fun and fresh new look. Lots of layering, and always finish the look off with a tied scarf around the neck and a bucket hat to top it off!"
Houston's personal favorites: the green ripstop vest, white short sleeve flight suit, and the lightweight twill jacket and jogger pants. The collection features inclusive adult sizes ranging from XXS-5X; and with prices starting at $15 and most items under $30, it's fashion-forward style for all, at an incredible value.
And there's more Houston White x Target in store — the multiyear partnership is just getting started.
