Do Not Pass Go ... Without Feasting Your Eyes on This Exclusive Target Edition of Monopoly

  • Jun 24, 2021
a group of women sitting at a table

Collectors, game lovers and Target fans, rejoice! Target and Hasbro have teamed up to create a one-of-a-kind Bullseye edition of Monopoly, and passing GO has never felt this good. We’ve got your sneak peek (and preorder details) before the game debuts later this summer.

It’s been a big year for toys and games as families spent more time together at home, and Target continues to be guests’ go-to for all the best games. (After all, sparking joy and creating memorable moments is kind of our specialty.) In 2020 alone, we sold enough Operation games that every surgeon in the U.S. could’ve received one — for fun, not practice, of course. Puzzles were also a major hit last year, with Target selling over 5.5 million. (That’s over 4.2 billion puzzle pieces and not a single piece was lost... probably.)

Monopoly: Target Edition is the latest example of how we are always exploring new ways to spark moments of joy with all of our guests within our curated assortment of fan-favorite and Target-exclusive games and toys,” says Nik Nayar, senior vice president, hardlines, Target. “Thanks to the collaboration between Target and Hasbro, guests will enjoy the magic of Monopoly with all of the excitement of the ‘Target Run’ at the table.”
A photo collage of Monopoly: Target Edition game board and pieces, as well as the game box featuring Bullseye the dog.

It's still the classic Monopoly game you know and love ...

… but fans will be surprised to see a Target twist at every boardwalk. You’ll get to shop for Target items instead of buying property. Passing GO allows you to purchase items from your Target basket and earn saving tokens. Players can double or even triple their savings with Target Circle tokens, just like how guests save big with our Target Circle loyalty program in the real world. And it’s game over once all these tokens are placed on the board, so every purchase counts. The player with the most savings at checkout wins the game, earning bragging rights at their next family get-together.

Coming soon to a game night near you

Supplies are limited, so reserve your Monopoly: Target Edition early! preorders start June 25, ahead of the game launching in stores and online August 1. And as always, for any impromptu game night needs, Target has you covered with same-day services such as Drive Up, Order Pickup and Shipt’s Same-Day Delivery and everyday low prices. Want to save even more? Reach for your RedCard and join our Target Circle loyalty program — then go ahead and use that extra pocket change to stock up on party snacks.

The joy of everyday life

We’re here to help all families discover the joy of everyday life — from our distinctive products to easy ways to get them from the store to your door.

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