Swim season is here, and Target is diving in with fresh styles, new brands and exclusive collaborations. Whether planning beach days, pool hangs or a last-minute getaway, Target’s expanded swim assortment makes it easy for guests to find exactly what they’re looking for, with trend-forward styles that stand out in design, quality and value.
By staying on the pulse of swim trends and responding quickly with thoughtfully curated assortments, the latest styles are arriving right when guests want them. It’s the latest example of how Target is bringing trend-right products to guests faster than ever.
“Summer is a season full of celebration and connection, and we know families love discovering the latest styles as they make plans to celebrate with family and friends,” says Gena Fox, senior vice president of design, Target. “Target’s expanded swim assortment is all about giving them even more ways to enjoy all that summer has to offer in style.”
Launching in select stores and online May 31, premium swimwear brand Solid & Striped is coming to Target. The limited-time, exclusive-to-Target collection features chic swim styles inspired by the modern American wardrobe, with polished, timeless pieces designed to mix seamlessly into any summer lineup.
At the same time, Wild Fable and Shade & Shore are tapping into one of the season’s biggest trends: Americana style. Expect bold reds, crisp whites and deep blues, paired with nostalgic prints and modern silhouettes that feel both classic and current. These styles are perfect for Memorial Day, Labor Day and every moment in between.
The momentum continues with the recent launch of Wild Fable’s Bikini Bar, introducing a customizable, mix-and-match concept, complete with a bikini charm assortment. It’s a first-of-its-kind offering for a mass retailer and a fun, personal way for guests to create a look that’s all their own.
A closer look at the lineup
The assortment continues to grow with a strong mix of brand partners and collaborations designed to meet a range of guest styles and needs:
- Andie: Brings a body-inclusive approach to women’s swim, with elevated, premium-feel styles designed for great fit and confidence.
- RuffleButts: Delivers playful styles for kids with bright colors and fun prints.
- Demetra Dias x Wild Fable: Marks Target’s first owned-brand influencer swim collection, introducing a fresh, trend-driven perspective designed to inspire discovery and self-expression.
- Havaianas: Adds the finishing touch with iconic flip-flops that bring effortless, vacation-ready style to any summer look.
- Target’s owned brands: Shade & Shore, Wild Fable, Goodfellow and Cat & Jack offer inclusive, affordable and stylish swim for women, men and kids.
