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Sr Media Analyst
Job Id: R0000438275
Sr. Media Analyst (L5)
Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights and then craft every interaction to build brand love.
Role Summary
As a Sr. Media Analyst on the Enterprise Media team, you will leverage your position as a subject matter expert in digital campaign management to meet the needs of Core Marketing and ensure digital advertising campaigns are set up and optimized successfully to deliver best-in-class performance and activation efficiencies.
In this role, you will work closely with in-house Paid channel teams, ensuring flawless media planning, ad set-up, optimization and performance & insights. You will coordinate and support campaigns and channels across external platforms/ad servers with various buying strategies. You will be expected to identify, recommend and execute scalable operational tactics to support the brand, engagement and performance results.
This role will be accountable to participating and enforcing key business enhancements in relation to tagging, trafficking, creative rotation, dynamic capabilities, third-party verification and all other campaigns management related functions. This vital role will continuously evolve our campaign performance and ensure stringent compliance. You will bring a data-driven approach and an eye toward technological advancements that will make Target first-to-market in the digital media space. It’s critical that this role focus on efficiencies through automation, ensuring business and brand goals are consistently achieved. You will have worked in various digital media and social platforms (IG, TikTok, YouTube, DCM, DMPs, Ad Servers) and you are expected to keep pace with the Digital and Social Advertising industries and help translate relevant industry developments into recommendation and new ideas for Target that lead to more simplicity and efficiencies in nurturing Target’s external advertising presence.
About You
- Bachelor’s degree or higher in Marketing, Advertising, Economics, Business, Analytics, Data, or a related field.
- 8–10 years of experience in digital marketing, performance marketing, media planning, campaign management, trading, optimization, or media analytics.
- Strong hands-on experience managing large-scale paid media campaigns across programmatic, search, social, retail media, display, video, CTV, and/or other digital channels.
- Deep understanding of full-funnel performance marketing and how media impacts awareness, consideration, conversion, retention, and revenue growth.
- Experience with platforms such as Google Ads, Meta Ads Manager, Amazon Ads, DV360, The Trade Desk, DSPs, ad servers, retail media platforms, and measurement systems.
- Proficiency with campaign management platforms, analytics platforms, BI/reporting tools, and marketing technology stacks such as Google Analytics, Adobe Analytics, Tableau, Looker, Power BI, DMPs, CDPs, MMPs, or similar tools.
- Strong analytical ability with experience interpreting large datasets, identifying trends, diagnosing performance issues, and translating data into actionable recommendations.
- Understanding of brand safety, viewability, fraud prevention, inventory quality, tracking, tagging, attribution, and measurement best practices.
- Ability to evaluate creative and content assets for channel fit, messaging alignment, compliance, and performance effectiveness.
- Strong written and verbal communication skills, stakeholder management, problem-solving ability, and comfort operating in a fast-paced, ambiguous environment.
- Passion for media, data, analytics, technology, continuous improvement, and mentoring team members.
Useful Links-
Life at Target- https://india.target.com/
Benefits- https://india.target.com/life-at-target/workplace/benefits
Culture- https://india.target.com/life-at-target/belonging
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Competitive benefits
We are proud to provide benefits that support you, your family and your future.
Health and well-being
Target in India (TII) prioritizes our people by offering healthcare support, fitness programs, teleheath benefits (i.e., screenings and consultations) and 24/7 confidential mental well-being telecounseling support.
Financial well-being
Your financial well-being is bright with TII's comprehensive flexible insurance program, National Pension System, learning assistance program, day care support and much more.
Paid time off
TII encourages work-life balance with paid time off like privilege, casual, bereavement and parental leaves that offer support in all stages of life.
Competitive pay
TII knows our people are everything and proudly provides equitable and competitive pay.
Other benefits
From digitalized cafeteria solutions to transportation services to broadband reimbursement, enjoy special everyday perks.
Creating a culture of joy
We bring out the best in each other every day.
Inclusivity
We value diverse voices and approaches. We act with authenticity and respect. We create equitable experiences for all.
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Drive
We do what is right for Target, our team and guests. We deliver results that matter. We continually learn by valuing progress over perfection.
Grow with Target
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