In 2022, we launched Future Collective, a first-of-its-kind apparel and accessories brand featuring collections in partnership with a rotating roster of style and cultural influencers with diverse points of view in fashion. From Kahlana Barfield Brown's streetwear-inspired style to maximalist fashion from Gabriella Karefa-Johnson, Future Collective offers a new style story and aesthetic with each partner, along with new and on-trend options — all at a great value. And now we're thrilled to continue this momentum with our latest partner, Brooklyn-based fashion creative Alani Noelle.
"Our guests have embraced the on-trend styles found in Future Collective, and we're proud to introduce our third partner, Alani Noelle," says Jill Sando, executive vice president and chief merchandising officer, Target. "Alani's collection reflects her fresh and expressive take on fashion and captures the spirit of summer with bold pieces that allow our guests to celebrate themselves. Through this partnership, we'll continue giving our guests what they love most about Target: joyful and stylish designs at an incredible value."
Summer's looking so good
From start to finish, Future Collective with Alani Noelle showcases the spirit of summer and the playful and bright vibes of the season, with vivid colors and a mix of bold, tropical prints inspired by Alani’s Puerto Rican heritage. "Representation is an important factor in this collaboration — my Puerto Rican upbringing directly influenced my sense of style, and it was important to me that I could celebrate that throughout this partnership, especially through expression of color," she says.
With nearly 90 warm-weather-ready staples like skirts, dresses, shorts and tops in an inclusive size range of XXS-4X and 00-30, and with prices starting at $15 (and most items under $35), there's something for everyone. Alani's personal favorites? The sleeveless collared denim mini dress, sleeveless crochet fringe maxi dresses and the matching cutout blazer and relaxed trouser shorts.
"This entire collection features versatile pieces in bright, joyful colors that you can easily mix and match and get creative with — just remember to have fun with it," she says.
Celebrating diversity
Future Collective with Alani Noelle is one of the many ways Target commits to diversity, equity and inclusion. Supporting and partnering with entrepreneurs, creators and designers with diverse backgrounds and perspectives helps us deliver an assortment that meets our guests' needs and makes them feel seen, welcomed and valued.
Future Collective with Alani Noelle is available now on Target.com and in select Target stores, as well as via Target's contactless same-day pickup options, Drive Up and Order Pickup.
And there's more to come … the collection will refresh with new items throughout the summer.
