Now in Session: Target’s Easy, Affordable Back-to-School Prep and *All* Your Family’s Faves

  • Jul 15, 2021
a boy holding a book and a pencil in his hand

Yes to pencils! Yes to books! Yes to extra-affordable back-to-school looks! That’s right, it’s that special time of year when everything you and your family might need for kindergarten, college and everything in-between arrives at the Bullseye — easy to shop and at always affordable Target prices.

And because school might still look different for some, we’ve made sure to keep your back-to-school prep safe, convenient and loaded with everything on your list, whether you’re learning from home, hopping on a bus or headed to college. Excited to learn more? Let’s go!

“Last year, we had our biggest back-to-school and college season ever, with an increased demand across our entire assortment. We know this year will be met with great enthusiasm from our guests as they prepare for a new school year, and we’re ready to meet every family’s needs,” says Jill Sando, executive vice president and chief merchandising officer, Target. “Whether returning to in-person learning, continuing to learn from home or moving into a dorm room for the first time, Target is prepared to help our guests with everything they need for the season — with the best assortment, shopping experience and value all in one convenient click or trip.”

A colorful collage of school supplies including glue, calendar, backpacks and markers with smiling students.

Shopping that’s smart and convenient

Prepping for back to school is a busy time for everybody. That’s why Target will keep making shopping as easy as possible with even more of what you love in stock — hello stylish backpacks, Apple iPads and art supplies from Mondo Llama and Crayola. And no matter how you’re shopping, you can take your pick of Target’s top-of-the-class fulfillment options like Drive Up, Order Pickup and same-day delivery with Shipt.

Extra credit: With handy tools like School List Assist and College Registry you can easily find and shop for school supplies on-the-go with the tap of a button.

All the cool supplies

Cat & Jack outfits that are on-trend, tried-and-true tech from Heyday and an expanded assortment of stylish, sensory-friendly apparel and accessories — it’s all here – and only at Target. Along with fun new lunch bags and exclusive school supplies from More Than Magic and Yoobi.

A collage of smiling pre-teens with school supplies, backpacks and headphones on colorful backgrounds.Extra credit: Try Target’s new Easy Install service for your new TV or smart device and you’ll be plugged in and ready to roll faster than you can say “best in class.”

With an A+ for affordability

This year almost everything in Target’s back-to-school collection is under $10, with deals starting at 50 cents for supplies and essentials (lookin’ at you, up&up notebooks). That includes our guest fave owned brands like Art Class, All in Motion and Wild Fable and classic brands like Crayola and JanSport. And for the college crew, there are even more savings on must-haves like $4 pillows from Room Essentials and $8 jeans for studying or seeing friends.

Extra credit: Speaking of savings, the Bullseye’s Teacher Prep Event is back July 18-31 with a one-time 15% discount on key classroom supplies. (Sign up via Target Circle to get started.) Then there’s tax-free weekends in select states and for college students: 15% savings plus from August 15-21 they’ll get $15 off for every $50 spent on essentials for wherever they call home.

We’ve done our homework and we’re ready for you! Guests can shop our full collection for Back to School and Back to College right now on

The joy of everyday life

We’re here to help all families discover the joy of everyday life — from our distinctive products to easy ways to get them from the store to your door.

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