Launching July 5, the LoveShackFancy x Target limited-time collection features more than 200 items across apparel, accessories, beauty, school supplies and more. Known for its whimsical prints and devoted following, LoveShackFancy brings its signature aesthetic to an exclusive assortment designed especially for tweens and teens, with most items priced under $25.
The collection arrives just in time for back-to-school shopping, which has become one of the biggest style moments of the year for tweens and teens eager to refresh their look, explore new trends and express their individuality.
It’s also a reflection of Target’s merchandising authority, bringing one of fashion’s most sought-after brands to a new generation of guests through trend-forward products that pair thoughtful design with everyday affordability.
“During the back-to-school season, guests want products that help them show up with confidence while still delivering great value,” says Tara Russell, senior vice president of apparel and accessories, Target. “Target’s partnership with LoveShackFancy meets that need with a collection that is beautiful, fun, affordable and inspiring — designed to make everyday moments feel special and memorable.”
“Back-to-school is such a special time! There’s so much excitement around a new school year and all the possibilities ahead. My daughters and I have a tradition of matching for the first day of school; we look forward to it every year! I wanted to capture that feeling in this Target collection and bring a little LoveShackFancy magic to every part of a girl’s day,” says Rebecca Hessel Cohen, founder and creative director of LoveShackFancy. “This is the largest collaboration we’ve ever done, and what makes it so exciting is that it touches every part of her day, from fashion and tech accessories to hair, beauty, and school supplies. Partnering with Target has allowed us to bring the LoveShackFancy world to so many more girls in a way that feels truly special. My hope is that every piece brings a little joy to the school year ahead.”
A collection made for self-expression
For today’s tweens and teens, style is about more than what they wear. It’s how they explore their individuality, build confidence, and connect with the trends, brands and communities that inspire them.
The LoveShackFancy x Target collection was designed with just that in mind.
Featuring floral prints and pastel hues, the assortment helps young guests engage with the trends and aesthetics they love through pieces that feel playful and are easy to personalize. From apparel in sizes 7-16Y to accessories, beauty products and school supplies, the collection offers something for every part of a student’s school-year routine.
And with so many styling options, guests can mix and match pieces to create their own look and head into the school year feeling confident and completely themselves.
A partnership with more to discover
While Target and LoveShackFancy have partnered before, this collaboration takes things to a new level, bringing together multiple categories and national brand partners — including Yoobi, Wet Brush, Goody, Case-Mate and Wild — within a single collection.
The result showcases Target’s strength in bringing together sought-after brands and exclusive products guests can’t find anywhere else. For guests, that means more opportunities to discover something new, collect favorite pieces across categories and engage with the brand in unexpected ways.
The partnership also builds on Target’s growing assortment of style and design offerings for tweens and teens, bringing guests trend-forward products from brands that already resonate across social media, creator culture and Gen Z audiences.
Bringing the experience to life in stores
The LoveShackFancy x Target collaboration extends beyond the assortment itself, demonstrating how Target brings beloved brands and memorable experiences to life for guests. To celebrate the collection, many Target stores will feature chandeliers, bows and signage inspired by LoveShackFancy’s aesthetic, creating excitement, driving discovery and giving fans visual cues that something special awaits.
At 1,800 participating Target stores, guests can also redeem a ticket for an exclusive LoveShackFancy x Target tote with signature pink hues and a bold floral wraparound print, while supplies last. Designed as a thank-you to guests, the tote gives fans another way to celebrate the collection and take home a cute keepsake from the launch.
Together, the assortment and in-store experience are designed to help guests discover the collection and make back-to-school shopping feel a little more special.
