Target views accessibility as a hallmark of great design. By integrating inclusive design principles across product development, merchandising, store environments and digital experiences, Target creates solutions that are more usable, innovative and impactful for millions of guests every day. This work helps ensure that every guest — regardless of age, ability or background — can navigate Target with confidence.
Design for all
Target incorporates inclusive design into the products and experiences we create. Cross-functional teams help guide this work and ensure accessibility is embedded early and consistently across the company.
Inclusive guest experiences
Target’s approach to accessibility spans in‑store, digital and product experiences. Examples include:
- Accessible self-checkout: This experience includes features designed to support guests who are blind or have low vision, as well as guests with motor disabilities. Features include:
- Braille and high-contrast button icons
- A headphone jack with adjustable volume controls
- Physical navigation buttons and a dedicated info key
- A custom tactile controller
These updates help ensure checkout is intuitive, independent and consistent across stores.
- Aira service in stores and online: Target partners with Aira, a service that provides live, visual interpretation for guests who are blind or have low vision. It’s available at no cost to guests while they are shopping Target in stores or online. Through the Aira app, guests can connect with trained visual interpreters who assist with:
- Navigating store layouts
- Locating products or departments
- Reading labels, signage or packaging
- Shopping Target.com
Adaptive and sensory-friendly products
Target designs adaptive and sensory‑friendly products that support comfort, ease and independence for guests of all ages.
- Adaptive apparel and accessories: Target offers adaptive apparel and accessories that include features like accessible closures, sensory‑friendly materials, abdominal access openings and easy‑on silhouettes. These products are designed to work for a wide range of people and abilities while maintaining style and affordability.
- Sensory‑friendly options: Select products use softer materials, flat seams, tagless designs and other adjustments that support comfort and usability for a broad range of guests, including guests with sensory sensitivities.
- Internal inclusive design resources: Target teams use internal tools and guidance to ensure consistency and best practices across all product categories.
- Product packaging: Our packaging team partnered with the Arthritis Foundation to develop Ease of Usepackaging guidelines, which have helped inform our packaging design process and have also been shared more broadly to support accessible packaging practices.
- One example: Target's Figmint team worked with occupational therapists to help create packaging with easy-open tabs and exposed grips and handles that make it easy for guests to lift and carry the products while shopping.
Inclusive merchandising and store design
Target’s merchandising and store design practices help ensure products and spaces are easy to navigate and understand.
- Inclusive merchandising: Clear wayfinding, intuitive product placement and accessible packaging considerations help guests find what they need with ease.
- Store design that supports all guests: Target’s store environments incorporate accessibility considerations for everything from aisle layout and signage to guest services, helping ensure a welcoming experience for all.
Why it matters
Target’s inclusive design work helps create:
- More usable experiences for all guests
- More innovative solutions that reflect real‑world needs
- More meaningful impact across communities
This commitment is ongoing and foundational to how Target designs products, builds experiences and serves guests every day.