Target’s Beauty Assortment Just Got *Even Better* with Nearly 40 New Brands

  • Feb 4, 2022
a store with shelves of items

Ready for a beauty pick-me-up? Target just introduced nearly 40 new beauty brands, including clean and Black-owned brands that give you more ways than ever to lose track of time shopping in the beauty aisles or on Half of the new brands are exclusive to Target, with hundreds of new hair, nail, makeup, skincare, bath and body options to help you feel and look a-maz-ing. With most items $10 or less, we can’t think of a more affordable, convenient way to try out the latest trends and products and find new favorites.  

“Our guests turn to Target for the latest in beauty, and with the addition of nearly 40 new beauty brands, we are raising the bar on our premier beauty experience, with a strong focus on our commitment to Black-owned or -founded brands and Target Clean offerings,” says Cassandra Jones, vice president and general manager, beauty and cosmetics, Target. “Thanks to our assortment of national, trending and exclusive beauty brands and our suite of fulfillment services like Drive Up, Order Pickup and same-day delivery with Shipt, guests will discover joy in Target beauty as they shop in stores or online.” 
A set of Kyutee stick-on fingernails next to a person filing their nails; a Thread complexion stick; and a jar of GlowRx Detox Charcoal Mask next to a bottle of Moringa Face Oil.

Inclusive brands and beauty options for all 

Target’s newest beauty finds feature 20 Black-owned or -founded brands — and nearly all of the new products meet our Target Clean standards for ingredient transparency. It’s a win-win and real progress toward Target's commitment to spend $2 billion with Black-owned businesses by 2025 and add more Black-owned brands to our assortment. In beauty brands alone, we’ve upped our Black-owned and -founded assortment by 65% since 2020. With new additions like GlowRx, Thread, Kyutee, Pink Lipps, G.L.A.M., and more, we’re leading the industry with Black-owned or Black-founded brands in stores and online. The newest assortment will also include recent graduates from our Target Takeoff accelerator program, including Frederick Benjamin, Sassy Hair, Undefined Beauty and more. Whether it's skincare, cosmetics, nails or bath, there’s something for everyone.   

Three sets of Love Seen false eyelashes, Skinsei face serum, and a variety of Pure Culture face products.

Clean beauty  

Clean beauty is a priority for our guests and for Target. This month we’re adding thousands of products from new and current brands that meet our Target Clean standards for ingredient transparency — our clean beauty assortment now totals more than 8,000 products. New, exclusive beauty brands like Love Seen, Pure Culture, Skinsei and more are part of our ever-growing list of clean brands, giving guests more options than ever. 

Our commitment to ingredient transparency supports our sustainability strategy, Target Forward. As part of this commitment, we recently announced Target’s Building Blocks for Better Products (B3P) program — just one example of how we’re using our size and scale to help small businesses and entrepreneurs create clean beauty and personal care products.  

Shop our new beauty brands in stores and at, and stay tuned for more beauty news. 

The joy of everyday life

We’re here to help all families discover the joy of everyday life — from our distinctive products to easy ways to get them from the store to your door.

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