Introducing Target Forward: Our Plan to Co-Create An Equitable and Regenerative Future For All

June 22, 2021 - Article reads in
Three circled icons depicting different aspects of sustainability with a craft-paper-style background.

When it comes to Target’s vision for our business, founder George Draper Dayton summed it up best:

“Success is making ourselves useful in the world, valuable to society, helping in lifting the level of humanity, so conducting ourselves that when we go, the world will be somewhat better of our having lived the brief span of our lives.”

Dayton shared that sentiment nearly 90 years ago, but his belief in the link between Target’s success and our positive impact on people and the planet still fuels our business today. And now, we’re building on that strong legacy of corporate responsibility with a new sustainability strategy we’re calling Target Forward, with the aim to co-create a more equitable and regenerative future with our guests, partners and communities. Take a look:

Target Forward Play

“As a company and a member of the global community, it’s imperative for the health of both our business and our planet that we embrace new ways to move forward,” said Brian Cornell, chairman and chief executive officer of Target. “We know sustainability is tied to business resiliency and growth, and that our size and scale can drive change that is good for all. Target Forward influences every corner of our business, deepens our collaboration with our partners and builds on our past efforts to ensure a better future for generations to come.”

How will we co-create a more equitable and regenerative future? Here’s a closer look at our ambitions and the goals that’ll help us get there:


Building on our legacy of supporting people and planet

Sustainability and inclusivity are already part of who we are, and Target Forward marks a new era for our company, one where every team member will have an important role to play. And we’re building on great momentum, including these recent initiatives:

Read what our partners are saying

“Target’s new sustainability commitments can make a real impact. We at Unilever love seeing the goal of net zero emissions, which aligns with ours. Carbon reduction is needed to work toward a more sustainable world for all. Unilever and our purpose-driven brands look forward to partnering with Target to help drive our industry even further in improving the health of our planet.” —Fabian Garcia, President of Unilever North America

“Target has been a Business for Social Responsibility member for more than 10 years, and we are proud to have worked as their partner in developing this ambitious new sustainability platform. We strongly believe that in setting these goals, Target is charting a bold new course based on a clear-eyed understanding that sustainable business strategies are crucial not only for lasting business success, but for building a truly just and sustainable world.” —Laura Gitman, Chief Operating Officer of Business for Social Responsibility (BSR)

“Prosperity Now is excited about Target’s new sustainability initiative, and we look forward to continuing our partnership as they pursue ways to accelerate equity and opportunity building. This work is closely aligned with our mission of building pathways for all people to prosper. We welcome Target’s renewed commitment to the pursuit of financial security for all and value their contributions to our own efforts to ensure that every family and individual has the opportunity to save, build wealth and thrive.” —Gary Cunningham, President and CEO of Prosperity Now

Ready to dive deeper? Head over to to see our full list of signature goals.

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