Spring’s Here — and So Is Target’s New Installment of The Designer Dress Collection

April 19, 2021 - Article reads in
In a photo collage, three women jump, twirl and dance, modeling a series of colorful dresses alongside logos for Target, Christopher John Rogers, ALEXIS and RIXO

Editor's note: This story was updated April 29, 2021 to include the collection launch date and look book link.

The Designer Dress Collection is coming May 16. The second installment of Target’s Designer Dress Collection brings together three rising forces in fashion — Christopher John Rogers, ALEXIS and RIXO — to deliver more than 70 original and affordable dresses in bold, bright patterns and statement silhouettes. And that’s not all. This must-have collection marks Target’s most size-inclusive limited-edition collection to-date, with sizes ranging from XXS-4X.

“For more than 20 years, Target has partnered with some of the biggest names in the industry and had the opportunity to introduce our guests to emerging designers who are shaping fashion and culture today,” says Jill Sando, executive vice president and chief merchandising officer, Target. “With this spring collection, we’re celebrating three incredibly talented and diverse designers, all while creating our most size-inclusive collection of original, quality dresses that we know our guests will love.”

Designer Dress Collection Campaign Video Play

Meet the designers

Each collection represents the individual spirit and artistry of each designer’s core brand. For Christopher John Rogers and his self-named fashion brand, guests will recognize statement-making styles and patterns that encourage each wearer to celebrate self-expression. For ALEXIS, created by Alexis Barbara Isaias, that means effortless, on the-go-pieces inspired by her world travels. Finally, best friends Orlagh McCloskey and Henrietta Rix of RIXO have created dresses that feature flattering silhouettes and eye-catching prints, all inspired by the duo’s love of vintage.

Get the details

The new Designer Dress Collection ranges in price from $40-$60 and arrives on Target.com and in select stores this spring for a limited time only. To make the experience even easier, guests can also shop the collection via Target’s contactless same-day pickup options, Drive Up and Order Pick Up.

Check out the full look book now on Target.com and get ready to shop online and in select stores May 16.

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