The wait is over. Pop royalty BTS returns March 20 with “ARIRANG,” their fifth studio album. Already one of the most anticipated music launches in the world, the album and reunion are set to be etched in pop culture history.
That’s why Target is showing up in a big way, bringing together exclusive versions of “ARIRANG” and curated exclusive merch that give fans new ways to wear, share and celebrate the moment, all in one place.
“We’re thrilled to bring ARMY fans exclusive versions of ‘ARIRANG’ and curated merch to help them celebrate together and participate in this moment in a meaningful way,” says Cassandra Jones, senior vice president of Fun101, Target. “This comeback is about so much more than the music. For ARMY, it’s about connection, expression, and community — and we’re proud Target can play a part in this.”
Inside the exclusive music collection
Target is the only mass retailer where guests can shop “ARIRANG” on vinyl, and an unmatched lineup of exclusive music formats, member-specific editions and unique collectibles designed to make this release truly unforgettable. On March 20, guests can shop:
- Target-exclusive group “ARIRANG” vinyl featuring a poster and lyric paper
- Seven limited-edition, Target-exclusive “ARIRANG” vinyls, each spotlighting a different BTS member with a unique color variant, includes a poster and lyric paper
- Two Target-exclusive CDs with unique album art and a photo card set (7 photos each)
Available April 3:
- Target-exclusive “ARIRANG” Tiny Vinyl collectible
- Two Target-exclusive deluxe “ARIRANG” vinyl editions with elevated packaging, a photo book (20 pages) turntable slip mat, lyric paper, poster, postcard, photo card set and photo card holder
Exclusive merch drop
Target is also launching an assortment of new, exclusive and limited-edition merch. Available in stores on March 20 and select items online March 21 (while supplies last). Items include:
* in store 3/20 with potential to go online 3/21
Target is also creating dedicated BTS shopping destinations in stores nationwide, complete with themed displays that celebrate the album launch. These shopping destinations give ARMY more than a place to shop. They create space for fans to come together, share their excitement and celebrate the band’s long-awaited return.
By bringing exclusive music and thoughtfully curated merch into one dedicated in-store destination, Target is making it easy for guests to turn release day into a shared moment of connection and community.
