As baskets fill up, egg hunts kick off and spring celebrations begin, Target took a nationwide look at two of Easter’s most iconic treats, Cadbury eggs and Peeps, to see which one is winning sweet tooths across every state and Washington, D.C.
Easter traditions may look a little different depending on where you live, but one thing is clear: America loves its springtime sweets.
The Cadbury core (30 states and Washington, D.C.)
Across much of the Midwest, Northeast and South, Cadbury eggs reign supreme.
From classic creme-filled centers to rich caramel varieties, Cadbury eggs are showing up everywhere this season. Whether they are tucked into baskets, hidden in backyard egg hunts or enjoyed as a midday treat, chocolate is leading the charge coast to coast.
Peeps pockets (20 states)
While Cadbury leads overall, Peeps have carved out strong pockets of fandom, especially in California, Florida, Texas, New York and across many Sun Belt states.
Bright, playful and unmistakably Easter, Peeps bring a pop of color and whimsy to the celebration. In these states, marshmallows are not just a sidekick, they’re the main event.
Easter made easier at Target
Hop into savings with a Target Circle deal, running March 15-21, offering buy one, get one 50% off select Easter candy, including favorites like:
- Cadbury Assortment Egg Hunt Easter Candy Bag
- Cadbury Caramel Milk Chocolate Egg Easter Candy
- Cadbury Crème Egg Milk Chocolate Easter Candy Basket Stuffers
Mix in seasonal classics and basket staples:
- Favorite Day Spring Easter Milk Chocolate Hollow Bunny
- Favorite Day Spring Speckled Easter Jelly Beans Cone
- Favorite Day Easter Bunny Plush with Carrot Gummy Candies
And starting the week of March 22, enjoy buy one, get one 25% off select Easter candy, making it even easier to stock up.
Beyond these deals, there are plenty of treats to round out your Easter celebration. From playful sweets like Favorite Day Peelable Eggs Gummies and the Favorite Day Spring Bloom Candy Box to chocolatey bites like Favorite Day Louis the Lamb White Chocolate Candy and the Favorite Day 24-Carrot Chocolate Coins, there’s something for every bunny.
Source: Target candy unit sales data, March 16 – April 20, 2025
