This spring, Pillowfort is racing into rooms with its newest collaboration: Hot Wheels by Pillowfort, available April 5 on Target.com and in Target stores. It’s a fresh take on kids’ home collaborations and another example of Target’s merchandising authority — bringing together brands kids love and the style families want at home. The collection was designed in collaboration with Hot Wheels and our in-house product design team, and includes 42 items across kids’ bedding and décor, with prices ranging from $15 to $65. The arrival of Hot Wheels by Pillowfort also reflects Target’s broader approach to kids’ home, moving beyond traditional character-driven décor to create polished collections that spark imagination for kids, this time in Hot Wheels style.
Playful design that fits right in
Hot Wheels has long been known for its sense of speed, challenger spirit and authenticity, and this collection brings that same action into kids’ rooms in a design-forward way. Across bedding, décor and more, the pieces channel the thrill of racing Hot Wheels cars through bold details and playful yet elevated touches. From comforters and quilts to rugs, lighting and storage, pieces are designed to feel imaginative and expressive while still fitting seamlessly into the spaces families create at home.
“Hot Wheels is a brand so many parents loved growing up and one that continues to be a favorite with kids today, so we wanted to create something distinctly Target that gives them a new way to share that sense of fun,” says Mara Sirhal, senior vice president of merchandising, home, Target. “With Hot Wheels by Pillowfort, we designed pieces for busy families that spark imagination and reflect kids’ personalities, while still feeling elevated and stylish to fit seamlessly into everyday living spaces.”
Some of the collection’s details also turn everyday pieces into part of the fun, like racetrack-inspired rugs, car-shaped light fixtures and colorful shelving that bring play right into the room. The collection taps into the legendary Hot Wheels design while offering busy families functional, stylish items that parents and kids both love. It’s one more way Pillowfort continues to create kids’ spaces that feel imaginative, personal and easy for families to make their own.
