Bring the Magic — Bullseye’s Top Toys List is Back and Better Than Ever

  • Oct 8, 2024
Two children smile wearing pajamas and holding holiday toys.

The holidays are just around the corner, and this year, Target is sleigh-ing it with the 2024 Bullseye’s Top Toys List. Featuring over 60 must-have toys, this year’s lineup is packed with surprises sure to make your holiday season merry and bright. From exclusive gifts to the latest in playtime magic, Target has something for everyone, starting at just $7.99.

Whether you’re on the hunt for a must-have LEGO set, magical Disney toys or a surprise treat from our viral Bullseye-branded collection, Target is the ultimate holiday shopping destination. And with thousands of toys on shelves and online this season (and more than half under $20), we’re here to help make gifting this season affordable and fun.

Headshot of Jill Sando

At Target, holiday shopping is all about creating joyful moments that families can afford. With over 1,000 new toys and a Top Toys list full of only-at-Target exclusives, we’re bringing that special ‘Tarzhay’ magic to gift giving — making it fun, effortless and affordable for every family.

Jill Sando Executive Vice President and Chief Merchandising Officer, Apparel and Accessories, Home and Hardlines

Packed with exclusive gifts and some of the most popular toys of the season, Bullseye’s Top Toys list will help you find that perfect gift for the young and young-at-heart. Check it out:

Bullseye’s Top Toys of 2024

There are so many exciting gift ideas to explore. You’ll find these top toys and thousands more in stores and at Target.com, or through our same-day services like Drive Up and Order Pickup — no membership required.

A stocking filled with toys.

More holiday magic

Target is delivering holiday magic, savings and ease all season long.

Learn more

More content on this topic

Two children smile wearing pajamas and holding holiday toys.

Target Reveals Top Toys List, Delivering Holiday Magic, Exclusive Finds and New Surprises

View the press release

View the fact sheet

View the media collection

*All fields required.

Please provide your name.
Please provide your email address. Email address must be formatted correctly.
Please provide your feedback.

Privacy policy (opens in a new window)