The holidays are just around the corner, and this year, Target is sleigh-ing it with the 2024 Bullseye’s Top Toys List. Featuring over 60 must-have toys, this year’s lineup is packed with surprises sure to make your holiday season merry and bright. From exclusive gifts to the latest in playtime magic, Target has something for everyone, starting at just $7.99.
Whether you’re on the hunt for a must-have LEGO set, magical Disney toys or a surprise treat from our viral Bullseye-branded collection, Target is the ultimate holiday shopping destination. And with thousands of toys on shelves and online this season (and more than half under $20), we’re here to help make gifting this season affordable and fun.

At Target, holiday shopping is all about creating joyful moments that families can afford. With over 1,000 new toys and a Top Toys list full of only-at-Target exclusives, we’re bringing that special ‘Tarzhay’ magic to gift giving — making it fun, effortless and affordable for every family.
Packed with exclusive gifts and some of the most popular toys of the season, Bullseye’s Top Toys list will help you find that perfect gift for the young and young-at-heart. Check it out:
Bullseye’s Top Toys of 2024

Stuff their stockings with savings: budget-friendly finds under $20
Who says holiday magic has to come with a big price tag? These under-$20 gems are perfect for delivering joy without breaking the bank:
- 5 Surprise Mini Brands Garden
- MGA’s Miniverse – Make it Mini Spa – Exclusive
- FAO Schwarz Girls Glamour Purse Set: Madison Ave – Exclusive
- FAO Schwarz Girls Glamour Purse Set: Fifth Ave – Exclusive
- FAO Schwarz Girls Glamour Purse Set: Rockefeller – Exclusive
- Kinetic Sand Squish Motion Set
- Maxx Action Target Semi Truck – Exclusive
- Polly Pocket Target Bullseye Adventure Compact – Exclusive
There are so many exciting gift ideas to explore. You’ll find these top toys and thousands more in stores and at Target.com, or through our same-day services like Drive Up and Order Pickup — no membership required.