The holidays are just around the corner, and this year, Target is sleigh-ing it with the 2024 Bullseye’s Top Toys List. Featuring over 60 must-have toys, this year’s lineup is packed with surprises sure to make your holiday season merry and bright. From exclusive gifts to the latest in playtime magic, Target has something for everyone, starting at just $7.99.
Whether you’re on the hunt for a must-have LEGO set, magical Disney toys or a surprise treat from our viral Bullseye-branded collection, Target is the ultimate holiday shopping destination. And with thousands of toys on shelves and online this season (and more than half under $20), we’re here to help make gifting this season affordable and fun.
At Target, holiday shopping is all about creating joyful moments that families can afford. With over 1,000 new toys and a Top Toys list full of only-at-Target exclusives, we’re bringing that special ‘Tarzhay’ magic to gift giving — making it fun, effortless and affordable for every family.
Packed with exclusive gifts and some of the most popular toys of the season, Bullseye’s Top Toys list will help you find that perfect gift for the young and young-at-heart. Check it out:
Bullseye’s Top Toys of 2024
Stuff their stockings with savings: budget-friendly finds under $20
Who says holiday magic has to come with a big price tag? These under-$20 gems are perfect for delivering joy without breaking the bank:
- 5 Surprise Mini Brands Garden
- MGA’s Miniverse – Make it Mini Spa – Exclusive
- FAO Schwarz Girls Glamour Purse Set: Madison Ave – Exclusive
- FAO Schwarz Girls Glamour Purse Set: Fifth Ave – Exclusive
- FAO Schwarz Girls Glamour Purse Set: Rockefeller – Exclusive
- Kinetic Sand Squish Motion Set
- Maxx Action Target Semi Truck – Exclusive
- Polly Pocket Target Bullseye Adventure Compact – Exclusive
Playtime dreams come true
From fantastical adventures to interactive play, these playsets are sure to spark imaginations:
- Bluey Amusement Park Playset – Exclusive
- Fisher-Price Laugh & Learn Smart Stages Ultimate Playhouse
- Fisher-Price Little People Target Run Playset – Exclusive
- Gabby’s Dollhouse Purrfect Celebration Playset
- Maxx Action 3-N-1 Mega Crane
- Marvel Spider-Man Web Action Set – Exclusive
- Star Wars Darth Vader Dark Side Set – Exclusive
- Target Toy Checklane – Exclusive
Build, create, explore: LEGO magic and beyond
For builders and creators, these LEGO sets bring hours of fun and make great gifts:
- LEGO Star Wars Creative Play Droid Builder Star Wars Toy Set – Exclusive
- LEGO Moana’s Flowerpot – Exclusive
- LEGO City Space Science Lab Toy Building Set – Exclusive
- LEGO Disney Young Simba the Lion King Fan Disney Collection Building Set
Collect, battle and play (part 1)
For kids who love action, adventure and collecting, these top toys are tops:
- Beyblade X Dagger and Tusk Xtreme Battle Set
- DC Comics Batman Ultimate Transforming Batmobile Playset
- Furby Tie-Dye
- Hatchimals Alive Secret Hatch Pandoo – Exclusive
- Hot Wheels City Ultra Shark Car Wash
- Hot Wheels City Ultimate Garage Playset
- Imaginext Star Wars Darth Vader Bot
- Jurassic Park Tyrannosaurus Rex Off-road Tracker Pack – Exclusive
- Little Live Pets My Really Real Puppy – Cavapoo – Exclusive
- MAGNA-TILES Space
- Monster Jam Booster Playset: 1:64 Scale
Collect, battle and play (part 2)
For kids who love action, adventure and collecting, these top toys are tops:
- Monster Jam RC Mega Spider-Man
- MEGA Pokémon Kanto Region Pokedex Building Kit, 322 pc
- PAW Patrol Rescue Wheel Tower
- Play-Doh Pizza Delivery Scooter Playset
- Sonic the Hedgehog 3 Action 4 Pack – Exclusive
- Spidey and His Amazing Friends Dance and Crawl Spidey
- Teenage Mutant Ninja Turtles Mutation Station Playset with Figures – Exclusive
- Transformers One Mega Changer Multipack – Exclusive
- Vtech Kidizoom SmartWatch DX4 – Blue, Purple
- WinterChu Pikachu Squish – Exclusive
Timeless toys and tech
Looking for some tech magic this year? These electronics and playsets are perfect for unwrapping holiday fun:
- Barbie Dreamhouse Pool Party Doll House
- Meta Quest 3 128GB Mixed Reality Headset
- Nex Playground Active Play System
- Nintendo Switch OLED Model: Mario Kart 8 Deluxe Bundle
- Pixel Petz – Corgi Interactive
- PlayStation 5 Console – Slim
- Power Pony Rideable Pony - Princess
- Tonies Disney Belle, Cinderella and Ariel Toniebox Audio Player Bundle – Exclusive
- Tonies Disney Tigger, Woody and Stitch Toniebox Audio Player Bundle – Exclusive
- Xbox Series X Console
Creative play options for kids of all ages
- Baby Alive Crawl N Play Baby Doll: Harper Hugs, Katy Kat and Tilly Tinker
- Cool Maker Go Glam Nail Studio
- FAO Schwarz Pink & Bedazzled Electric Guitar
- FAO Schwarz Throwback Toys Mystery Vending Machine – Exclusive
- Gigglescape Activity Cube – Exclusive
- Melissa & Doug What’s in Store with Scanner – Exclusive
- MGA’s Miniverse – Make it Mini Harry Potter Build It Set
- Moana Petite Gift Set – Exclusive
- Ms. Rachel Speak & Sing Doll
- NERF N Series Infinite Blaster
There are so many exciting gift ideas to explore. You’ll find these top toys and thousands more in stores and at Target.com, or through our same-day services like Drive Up and Order Pickup — no membership required.
