It all starts with an unmistakable and iconic red and white peppermint swirl.
Here at the Bullseye, we’re all about making the every day extraordinary. That’s why each visit is more than just a trip to grab groceries or pick up school supplies — it’s a Target run. You’ll get what you need, of course. But you’re also going to discover new Threshold decor at an affordable price while strolling or scrolling through the magic in our aisles. It’s moments like this, and so many others, that make shopping at Target a uniquely joyful experience you can’t find anywhere else.
That oh-so-Target experience you’ve come to know and love multiplies over the holidays, when we turn the Tarzhay magic up to eleven — bringing the ease, the discovery, the joy, right to where you need it most. In fact, this holiday season, your Target run will feel downright fantastical, whether you’re cruising to Drive Up, perusing the Target app, or even just starting to plan for all things nifty and gifty. But don’t take our word for it, check it out:
A fantastical experience
Imagine grabbing your holiday to-do list and heading to your neighborhood Target or opening the Target app. You’re busy and you’ve got a lot on your mind, but in true Target fashion, we’re going to make your visit easy, affordable — and delightful. It starts with the essence of this holiday’s Target experience: an unmistakable and iconic red and white swirl of peppermint. It’ll lead you on a joyful path through everything we have to offer this holiday season, with the pattern seen throughout our stores and extended to our marketing billboards and packaging for delicious new Favorite Day products, invoking memories of holidays past.
Keep following the peppermint ribbon throughout our store to find the Merry Cherry Chalet for gifts that delight (like cozy sweaters starting at $25) with a stop at the London station for Marks & Spencer holiday must-haves like biscuits and hot cocoa starting at $10. You’ll also visit Candy Cane Corner, with more than 50 new Favorite Day items including peppermint bark, truffles, cold brew and marshmallows. Before heading home, swing by the Trim the Tree Lot with everything you need to decorate your home for the holidays. All organized so you can find what you need, right when you need it.
The holidays are a time when anything is possible, especially with Target by your side to bring magic to every grocery trip or gift-seeking mission.
And you won’t be alone — a host of fantastical forest-inspired characters will accompany you on your trip, including Berry the Bear (pictured below). And as a special treat, a handful of our stores will play home to a 9-foot Berry for guests of all ages to hug and cuddle. Good news if you want to bring home that furry friend: Berry is also available as a Gigglescape plush toy. Pick him up, along with a pair of matching Wondershop pajamas for the entire family, to bring home the snuggles.
“The holidays are a time when anything is possible, especially with Target by your side to bring magic to every grocery trip or gift-seeking mission,” said Cara Sylvester, executive vice president and chief guest experience officer, Target. “From peppermint swirls that provide a nostalgic, comforting touch to charming Fantastical Forest characters that greet guests as they explore what’s new, Target is the place where ease, affordability and joy come together to make ordinary moments — like prepping for a holiday dinner or picking up a last-minute gift — into something extraordinary.”
Tapping into the magic
If you prefer to shop on Target.com or through the Target app, the magic is seamless, starting with all the ways we make it as easy for you to check off your holiday to-do list. Mirroring the in-store visual delights, your screen will sparkle with joyful holiday flourishes like peppermint swirls, a waving Berry the Bear and falling snow as you navigate from your personalized homepage to The Everything Christmas Shop or Bullseye’s Top Toys.
Ideas for holiday meals that stretch your dollar? We’ve got ’em, along with the ingredients you need, all organized so they’re easy to discover and shop. How about a last-minute present? Look no further than our Gift Ideas. And don’t forget our digital Holiday Wish List, which makes organizing your gifts fun and oh-so-easy. It’s all about helping to alleviate the stress of the holidays while making every moment, no matter how small, enjoyable along the way.
And if you’re one of the millions of Target fans who turn to our social media channels for inspiration and entertainment, expect to see all the above and more to help keep your holiday spirits high. From ongoing drops revealing the newest affordable must-haves to creator-led guides showing how Target helps you host unforgettable holiday get-togethers, our social media channels are another seamless way we’re here to help you joyfully navigate all your holiday needs.
Inspiration in our aisles and beyond
A 9-foot Berry the Bear will be a special visitor at our stores throughout the holidays in Edina, Minnesota; Fishers, Indiana; Houston, Texas; Jersey City, New Jersey; Newport News, Virginia; Queen Creek, Arizona; Riverview, Florida; Roswell, Georgia; and Spring Hill, Tennessee. Berry will also be a guest in select stores in November and December, where we’ll unveil four different mini versions of Berry the Bear to give away to Target Circle members. Head here for the dates.
We’ll also dial up the magic with three signature events around the country where guests can immerse themselves in a magical world inspired by fantastical forests and swirly, twirly peppermint paths. Target Wonderland will take place in New York City, Atlanta and Dallas, and feature shoppable and shareable experiences with brands like Hasbro, Marvel, LEGO and L’Oreal.
We’re all about igniting consumers’ imaginations and showing how Target helps all families experience the season as a feeling.
Happier holidays ahead
Our first holiday marketing campaign — Happier Holidays from Target — spotlights how an everyday Target run can take a turn toward the fantastical with a little Tarzhay magic. In the ads, Nico is a boy visiting Target with his mother when an encounter with Bullseye leads to a cinematic experience.
All around Nico a holiday fantasy comes to life, with his imagination conjuring reindeer and penguins roaming the Target aisles while a giant polar bear snuggles in for a nap. The big idea: We know magic lives in our aisles every day, but especially during the holidays.
“We’re all about igniting consumers’ imaginations and showing how Target helps all families experience the season as a feeling,” said Michelle Mesenburg, senior vice president of creative and content, Target. “That’s what our marketing will do over the next few months: remind guests that Target is on the holiday journey with them, whether they’re looking for inspiration or crossing things off their lists, and we are here to help them hold on to that magic all season long.”
The spots are set to the song “Pure Imagination,” recorded and co-produced by Griff, an acclaimed British singer, songwriter and producer who brings a fresh auditory experience to the campaign with her unique vocal style. Get a sneak peek, above, before the campaign launches across a wide range of channels and media touchpoints on Nov. 3.
Holiday the easy way
To ensure your experience is magical from beginning to end, we also offer industry-leading fulfillment services. Drive Up (which is now even easier to use via the Target app in Apple CarPlay or Android Auto), Order Pickup and free 2-day shipping when you spend $35 — will make enjoying the season a breeze. And don’t forget to use your Target Circle 360 benefits for unlimited same-day delivery or Target Circle Card to save an extra 5%*, get Target Circle deals and more.
*Restrictions apply. Subject to application approval and identity verification. See Target.com/CircleCard for program rules and details.
