Fact Sheet

Target’s 2024 Holiday Toy Assortment Brings Joy with New Exclusives and Affordable Picks

  • Updated 6:00am CT | Oct 8, 2024
Two children smile wearing pajamas and holding holiday toys.

This holiday season, Target is delivering an affordable, magical shopping experience with the return of Bullseye’s Top Toys list, filled with new and exclusive toys. And with thousands of toys on shelves and online this season (and more than half under $20), we’re here to help make gifting this season affordable and fun. We’re offering consumers a joyful, on-trend assortment, including exclusives from FAO Schwarz alongside must-have items from our Bullseye-branded collection and more.

About Bullseye’s Top Toys list

This year’s Bullseye’s Top Toys list features over 60 must-have toys, with nearly half exclusive to Target. Whether you’re shopping for LEGO, Star Wars, Bluey or Barbie, the list has something for everyone. With toys starting at just $7.99, finding the perfect gift for every kid has never been easier.

Target’s 2024 holiday toy catalog

Our 2024 Holiday Toy Catalog showcases nearly 80 pages of this season’s hottest toys, including favorites like Barbie and LEGO, as well as exclusives from our Bullseye-branded collection and FAO Schwarz. Nearly half the toys in the catalog are under $25, making it easy to find affordable gifts. You can also use QR codes in the catalog to access pricing and product details instantly.

One-stop shopping at Target

Saving and shopping is even easier this holiday season with Target Circle. Through our free-to-join program, members can enjoy exclusive deals that are automatically applied at checkout.

Shoppers can also save an extra 5% when paying with the Target Circle Card. And for added convenience, members of our paid program, Target Circle 360, can take advantage of unlimited same-day delivery, free two-day shipping, and extended returns, making it easier than ever to shop for toys and other holiday items1. Families can shop in stores or on Target.com, using Drive Up and Order Pickup with no minimum purchase or membership fee required.

  1. Restrictions apply. Subject to application approval and identity verification. See Target.com/CircleCard for program rules and details.

Find more holiday joy

Explore our full toy collection, including Bullseye’s Top Toys and exclusive holiday items, at Target.com or in-store.

Favorite Toys for Holiday 2024

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Target Reveals Top Toys List, Delivering Holiday Magic, Exclusive Finds and New Surprises, with More Than Half the Full Assortment Under $20

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