Fact Sheet

Target's 2023 Holiday Toy Assortment Delivers Affordable Joy and New Exclusive Collections

  • Updated 7:01am CT | Dec 4, 2023
The Bullseye’s Top Toys logo and several toys, including a Target toy shopping cart and FAO Schwarz Ultimate Makeup Kit on a pink and red background.

This holiday season, Target is introducing our most affordable Top Toys list ever, plus thousands of new and exclusive toys under $25. We are giving guests a differentiated, joyful shopping experience with an affordable, on-trend toy assortment and many new exclusives, including our Disney100 Retro Reimagined collection, celebrating Disney’s 100th anniversary, and an all-new, exclusive FAO Schwarz collection.

About Bullseye’s Top Toys List

This year’s Bullseye’s Top Toys list is our most affordable ever, featuring 58 of the most anticipated holiday toys, with nearly half of the toys and games available exclusively at Target stores and Target.com. With Top Toys starting at $7.99, gift givers will find toys for every kid on their list, including top brands like Disney, Star WarsTM, FAO Schwarz, LEGO, Hot Wheels, Barbie and more.

Quote from Jill Sando, executive vice president and chief merchandising officer, Target

“We know affordability is top of mind for many of our guests as we head into the holiday season, and we’re committed to delivering exceptional value as they make plans to celebrate with friends and family. With our most affordable Top Toys list yet, thousands of toys and games under $25, an exclusive Disney100 Retro Reimagined collection, an only-at-Target FAO Schwarz assortment, and so much more, we're ready to deliver the kind of experience that makes shopping at Target special. And with our industry-leading same-day fulfillment services — including Starbucks Drive Up — we're making it easier than ever to cross everyone off your shopping list.”

A variety of items from the Disney100 Retro Reimagined collection.

About Target’s exclusive Disney100 Retro Reimagined collection

This holiday season, Target is celebrating Disney’s 100th anniversary with the launch of an exclusive, limited-time collection of retro Disney toys and other products reimagined for today.

The Disney100 Retro Reimagined collection includes more than 100 items across toys, apparel, accessories, home, entertainment and seasonal décor, with more than half under $25. It features characters from Disney, Pixar, Marvel and Star Wars. Highlights include the Disney Holiday Belle Doll, Pixar Buzz Lightyear and Woody Celebration 2-Pack and new Funko Pop! Target exclusives, including Disney’s Mickey Mouse and Star Wars’ Boba Fett.

Coming to stores and Target.com Nov. 5, with select items available for preorder, the Retro Reimagined collection brings together nostalgic, timeless classics and new-wave products designed to usher in Disney’s next century.

The FAO Schwarz logo and several FAO Schwarz toys, including a kid jumping on the Dance-On Piano Mat and two kids holding microphones and singing with a karaoke machine.

About Target’s exclusive partnership with FAO Schwarz

Last year, Target announced a multiyear partnership with iconic toy brand FAO Schwarz, making FAO Schwarz toys available exclusively at Target stores, Target.com and FAO store locations. New this year, Target is launching an exclusive FAO Schwarz assortment that includes nearly 140 items co-designed with Target’s team, with most items under $25.

This year’s FAO Schwarz assortment includes new collections for preschool to ages 14+, from makeup kits and design sets to pretend play and classics, such as the FAO Schwarz Ultimate Dollhouse, FAO Schwarz Pottery Wheel All-In-One Studio and FAO Schwarz Giant 69” Dance-On Piano Mat.

About Target’s 360° shoppable experience

To add some fun and holiday joy to toy shopping, Target has created our first immersive, all-toy digital experience. Many guests start their toy shopping at home, and with this in mind, Target has created a 360° shoppable experience that allows guests to explore a virtual room full of Bullseye’s Top Toys, plus brands like Barbie and Play-Doh. The shopping experience can be found now at Target.com.

About Target’s 2023 Toy Catalog

Target’s 2023 Toy Catalog includes nearly 80 pages of the year’s hottest toy brands and trends, from fan-favorites like Barbie and LEGO to dedicated pages for new exclusive collections like Disney100 Retro Reimagined and the 2023 Bullseye’s Top Toy List, with hundreds of toys in the holiday assortment under $25.

From Oct. 22-Nov. 18, Target is offering members of Target Circle, Target’s free-to-join loyalty program, a 25% off promo code for one toy or kid’s book. And to make toy shopping even easier, guests can scan the catalog’s unique QR codes on each page to access details like toy prices. The catalog will be available to pick up in store starting Sunday, Oct. 29.

Introducing the Target Circle Holiday Giveaway sweepstakes

Target is spreading joy this holiday season with our Target Circle Holiday Giveaway sweepstakes* — a $500 Target shopping spree for 500 members of Target Circle, our free-to-join loyalty program, to shop Target’s incredible toy assortment and much more. Winners will also receive a free, one-year membership for Target’s same-day delivery with Shipt, worth $99. Terms and conditions apply.

All guests age 18+ are eligible for a chance to win, simply by being a member of Target Circle, Target's free-to–join loyalty program, by Dec. 8, 2023.**

  • Already a Target Circle member? No action is needed. All existing, fully enrolled Target Circle members will automatically be entered for a chance to win.
  • Not yet a Target Circle member? Guests can join by Dec. 8 to be automatically entered for a chance to win.

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Void where prohibited by law. Odds of winning will depend on the total number of entries received. Sweepstakes open only to legal residents of the 50 U.S./DC, who are at least 18 years of age and fully enrolled in Target Circle. Sweepstakes begins at 5:00 a.m. PT on 12/4/23; ends at 11:59 p.m. PT on 12/8/23. Total ARV of each prize package: $599.00. Subject to full Official Rules. Sponsor: Target Enterprise, Inc., 1000 Nicollet Mall, Minneapolis, MN 55403.

Shipt membership details are set forth at https://www.shipt.com/. Winners must redeem Shipt code at www.shipt.com/offer and claim the Shipt membership by February 29, 2024 or this component of the prize will be forfeited. Winners will be required to provide a credit card to claim Shipt membership which will be used to auto-renew the membership after the conclusion of twelve (12) months. Winners must cancel membership before the conclusion of the twelve (12)-month period to avoid this payment (see https://help.shipt.com/account/how-do-i-cancel-my-membership).

**Target full- and part-time employees are not eligible to win.

One-stop toy shopping

Guests can shop thousands of additional toys and games at Target stores or Target.com, with the flexibility and convenience of Target’s free, fast Order Pickup and Drive Up services — no designated pickup time or membership required. Guests also can receive personalized, same-day delivery through Shipt and get items delivered right to their doorstep in as soon as an hour. As always, Target RedCard holders enjoy 5% off their purchases all season long. Guests can save throughout the holiday season by joining Target Circle, Target’s free-to-join loyalty program. 

Holiday Toys 2023

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