Behind the Seams: Jeneé Naylor’s Journey from Target Team Member to Future Collective Partner

  • May 20, 2024
Jeneé Naylor poses with a Target shopping cart filled with items from her Future Collective collection.

Calling all fashionistas! Get ready to heat up your summer wardrobe, because we’re thrilled to unveil our latest Future Collective collaboration with fashion expert and content creator, and Target alum, Jeneé Naylor. From her role as a store director at Target stores in the Washington, D.C. area, to style guru, Jeneé’s remarkable 11-year journey with the Bullseye is coming full circle in the best way: an exclusive collection that celebrates you just as you are.

The Future Collective with Jeneé Naylor collection features over 70 pieces that puts individuality front and center. With a broad range of sizes and most prices under $35, everyone can look and feel fabulous without breaking the bank. Dive into the first wave now at select stores and on and stay tuned for more must-haves dropping later in June.

We recently caught up with Jeneé to chat about her inspiring journey from helping guests on the front lines to seeing her collection on Target shelves:

Jeneé Naylor shows three Target team members an item from her Future Collective collection.

From aisle to style


Jeneé, welcome back! Can you tell us about your time at Target and your journey to becoming a fashion influencer?


I began my career at Target in 2012 and rose to store director after seven years of hard work and dedication. It was at the height of my Target tenure and leading a team of 200-plus team members, where I truly was able to find my voice as a leader and businesswoman.


How did your role at Target prepare you for your career today?


My career at Target taught me some invaluable lessons:

  • I learned how to pay attention to the details, mastered the essential art of project management and transformed into an impactful leader.
  • I honed my ability to strategize and execute plans, which has been such a useful tool within this creator landscape.
  • Creating and sticking to routines is also one of my secret weapons that I refined during my time at Target. There have been so many transferable skills that've come in handy since really taking off with my content creation journey.

What sparked your interest in fashion and how did you get your start?


From sketching designs in high school to working in retail, fashion has always been a passion of mine. It wasn’t until I was working full-time that I started posting my outfits on social media and gaining traction. Because my Target work schedule was so busy, I would create and batch content during my days off and post them throughout the week. I would get so excited finding amazing deals and helping inspire others. From there, posting on Instagram turned into a website/blog, which eventually turned into a YouTube channel and the rest has been history.


What’s one of your fondest Target memories?


Opening the first small format store on the east coast at the University of Maryland is by far one of my fondest Target memories. The process was intense, but incredibly rewarding and I was able to partner with so many teams across the company to ensure a successful rollout of that store. It makes this Future Collective partnership much more special because I used to be on the front lines.


What does it mean to you to be our latest Future Collective partner?


This is such a meaningful, full-circle moment that I’m honestly still processing. From opening and prepping Target stores each season to being the current partner for Target’s Future Collective brand — it’s all such a “pinch-me” moment! I hope to inspire someone to go after their dreams and chase that thing in the pit of their stomach telling them to keep going. It’ll all pay off in the end.


As a fashion expert, what are you most excited for guests to see in this collection?


There are so many things I’m excited for when it comes to this collection. However, something I’m most proud of as a fashion expert is the sheer level of detail, design and quality that went into crafting each individual piece. Although the collection is rooted in and inspired by resort wear, these pieces truly are wardrobe staples for any season or occasion.

Discover the Future Collective with Jeneé Naylor collection at and in select stores or use Target’s fast and free same-day Drive Up and Order Pickup services or get it delivered to your door through unlimited same-day delivery with our paid membership, Target Circle 360.

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