Good & Gather’s Serving Up *Delicious* New Plant-Based Options

  • May 11, 2021
a group of food containers

Good & Gather, Target's No. 1-selling food and beverage owned brand, has been a guest go-to since launching in 2019. (Who doesn’t love great taste without artificial flavors and sweeteners, synthetic colors and high fructose corn syrup?) It’s delicious food that you can feel good about eating. And now we’re adding even more goodness with the introduction of Good & Gather Plant Based, a new line featuring plant-based creations like decadent non-dairy chocolate-flavored mousse dip, crispy chick’n tenders, savory buffalo-style cauliflower wings and more.

“Good & Gather Plant Based reinforces the brand’s commitment to products that prioritize great taste and quality, with the value only Target can offer,” says Rick Gomez, executive vice president and chief food and beverage officer, Target. “Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we're giving guests more of what they want and making it easy for them to discover the joy of food every day.”

Ready for a taste?

Bring satisfying, plant-based goodness to breakfast, lunch, dinner and everything in between with more than 30 products, including new delectable dips, flavor-packed spreads and silky creamers that join existing Good & Gather plant-based guest favorites like meatless patties and almond milk. Plus, Good & Gather Plant Based packs incredible value, with most items under $5. Thoughtfully crafted by Target’s internal team of food scientists and recipe developers — and backed by a money-back guarantee — the assortment delivers tasty, satisfying staples and on-trend flavors, like the tangy, savory blend in our Everything Seasoned Cashew Dip & Spread and the smooth, rich notes featured in our naturally flavored Caramel Vanilla Almondmilk Creamer. (Coffee break, anyone?)

Start stocking up

New items like Good & Gather Plant Based dips and meat alternatives are already available, and other products like creamers and salad dressings will launch through fall — joining the hundreds of plant-alternative items already featured in our curated portfolio of owned and national brands. With an affordable, high-quality assortment that includes over 2,000 products — featuring everything from pantry staples, sauces and fresh produce to dairy, meat, bread and hand-crafted meal essentials — Good & Gather is Target’s largest owned brand. And now, with the addition of Good & Gather Plant Based, our flagship food and beverage owned brand (which generated over $2 billion in sales last year) has even more of what guests want and need.

Shop Good & Gather Plant Based products at Target stores, and via Target’s industry-leading same-day services — Order Pickup, Drive Up and Same Day Delivery with Shipt.

The joy of everyday life

We’re here to help all families discover the joy of everyday life — from our distinctive products to easy ways to get them from the store to your door.

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