The Brands Play On
We continue our efforts to introduce more than a dozen new only-at-Target brands to our owned-brand portfolio. In February, guests get their first look at Universal Thread, an exclusive women’s lifestyle brand grounded in denim and featuring tops, dresses, accessories and shoes, and Opalhouse, an eclectic Home brand with 1,300+ pieces spanning bedding, bath, décor, tabletop and furniture.
In June, we launch Made By Design, another Home brand with more than 750 beautiful, purposeful pieces that guests can count on for superior quality, style and value season after season. And over the summer, we add Heyday (electronics), Wild Fable (women’s apparel and accessories) and Original Use (men’s apparel and accessories) to the mix, all created especially with our next generation of guests in mind.
Come fall, we debut Prologue—modern, sophisticated apparel for women. And Smartly hits the scene with more than 70 ultra-affordable everyday essentials from paper plates to razor blades (with most items under $2).