Liberty of London Crosses the Pond
Just in time for spring, Target launches a new, limited-time partnership with British fashion house Liberty of London, marking the first time a Target collection spans categories ranging from home and garden to fashion for the entire family. Building upon a century's worth of rich heritage and innovation, the partnership allows guests to experience Liberty of London's iconic prints and fashion at affordable prices.
$1 Billion for Education
Target announces its goal to give $1 billion for education by the end of 2015. We're on track to reach that number thanks to innovative education programs and partnerships, including our Target School Library Makeovers, book donations and other reading events around the world.
Target is coming to Canada
In 2011, Target acquired 189 Zellers sites across Canada, and we're planning to renovate between 125-135 of them to become Target stores in the future. As we prepare to open the new stores, our list of stores is always growing, so check back often to get the latest scoop on our plans. Since construction can be affected by many things, including the weather, dates of store openings are subject to change.
meet Missoni… and Little Marina
Target unveils a partnership with legendary Italian fashion house Missoni during New York Fashion Week and offers a preview sale at a limited-time pop-up store. Some visitors get to meet Little Marina, a Missoni-obsessed fashion blogger who just happens to be a 25-foot doll. The larger-than-life puppet, operated by four puppeteers, travels the country, blogging and tweeting via a king-size smartphone. When the in-demand collection is released in stores and online on Sept. 13, the collection experiences unprecedented sales, with most items selling out in just a matter of hours.
Target and Neiman Marcus Partner Up
Target partners with legendary department store Neiman Marcus to create an unprecedented, limited-edition holiday collection. Target + Neiman Marcus features unique items from 24 of America's preeminent designers, all members of the Council of Fashion Designers of America (CFDA). In addition to the collection, Target and Neiman Marcus donate $1 million to the CFDA to underscore the retailers' long-standing commitment to fostering design talent.
Making the Most Out of Mobile
Target continues to innovate in mobile and online shopping, allowing our guests to shop wherever, whenever and however they like. Highlights include our Webby Award-winning mobile app, which lets guests navigate a Target store, refill prescriptions, browse the Weekly Ad and more. During the holidays, guests use the app's QR code scanner to scan top-selling toys' codes in store, buy the product on their phone and have it shipped for free—even if the toy is sold out. Target also mixes movie-watching and shopping in "Falling for You," a star-studded short film guests can watch while adding the items from the film to their Target.com cart…without interruption.
Giving Reaches $4 Million a Week
Our community giving gets even bigger with the announcement that Target's giving has reached $4 million a week to local communities. Since 1946, the corporation has given 5 percent of its profit to our communities to fight hunger, aid disaster preparedness and relief efforts, support the arts and put more kids on the path to graduation.
Smart in the City
The first CityTarget stores open in Los Angeles, Chicago and Seattle. CityTarget stores offer commuters, tourists and urban dwellers the same one-stop shopping convenience of a typical Target store but in a smaller format that's tailored to an urban neighborhood. Plus, guests will find an assortment that's the right size for city-dwellers (so no worries about lugging jumbo-packs of paper towels on the bus) and, in typical Target fashion, innovative store features like a digital wall and redesigned navigational signs to help to our multilingual guests find what they need quickly.
Celebrating the Big 5-0
Target celebrates 50 years since its first store opened in 1962 and 110 years since the Dayton's Dry Goods Company—now Target Corporation—was created. To mark this milestone Target hosts a New York City soirée with a guest list that includes noted partners like home-design superstar Nate Berkus, Olympic snowboarder Shaun White and legendary crooner Tony Bennett, as well as Target's official ambassador, Bullseye.
In March, we welcome Canadian guests into our first stores north of the border, the culmination of an unprecedented international expansion. Another milestone: with the opening of 124 stores across Canada throughout the year, we mark our largest ever single-year of store openings—even more than our entire first decade of business! Our entry into Canada is achieved by thousands of team members collaborating around the world.
Rooted in Great Design
Continuing the tradition of Target’s design philosophy—that great design should be affordable and accessible to all—Target Canada teams up with its first design partner, beloved Canadian sportswear brand Roots Outfitters. This limited-time-only collection, available just in Canada, allows us the opportunity to introduce ourselves—and our celebrated design collaborations—to our new guests.
More Target in the City
We open three new CityTarget locations—in Los Angeles, Portland and San Francisco—continuing to bring a big box shopping experience to the urban core, and making it easier for city dwellers to get the everyday essentials they need quickly and conveniently.
Target Offers More Cooking and Beauty Choices Through New Acquisitions
Target expands its presence in the growing cooking and beauty markets with the acquisition of CHEFS Catalog, Cooking.com and Dermstore.com. These companies give our guests more of what they want—additional product, content and choices—in categories that are most important to them. We plan on integrating CHEFS Catalog and Cooking.com with our registry experience, as well as use stores as a pickup destination for online orders.
Head Over Heels for Cartwheel
Target introduces Cartwheel, a first-of-its-kind digital coupon app developed in partnership with Facebook. Cartwheel allows guests to save on hundreds of items throughout our stores. Cartwheel quickly becomes one of the most downloaded retail apps, and by the end of 2014, has attracted 13 million users who saved more than $160 million on their Target purchases combined.
New Target Innovation Center in Heart of Silicon Valley
We have a new team at the Target Technology Innovation Center: San Francisco, and they are helping us stay ahead of the curve and be better connected to existing Silicon Valley partners and new technology startups. Target’s San Francisco team is exploring and testing areas such as wearable computing, the Internet of Things, advanced analytics and augmented reality in order to help bring new ideas and technologies to life for Target.
Simply Balanced Unveiled
To continue offering guests more healthy grocery options, we formulate a new owned brand food collection, Simply Balanced, free of artificial flavors, colors, preservatives and 105 common food additive ingredients. A number of the products are organic, and the vast majority is made without GMO ingredients. For Simply Balanced products that are not certified organic, we are in the process of removing GMO ingredients.
Leading Change For Worker Safety
In July, we join the Bipartisan Policy Center and other North American retailers in announcing the Alliance for Bangladesh Worker Safety and the launch of the Bangladesh Worker Safety Initiative, a binding agreement focused on elevating safety conditions for garment workers across Bangladesh through measurable, sustainable actions. The alliance has already achieved major milestones in the areas of safety standards, training curriculum and empowering worker voices.
The Passing of a Pioneer
Douglas J. Dayton, the first president of Target Stores, passes away on July 5. Along with his brothers and cousin, Doug was instrumental in helping to guide the strategic direction of Dayton Hudson Corporation for many years and institutionalize the values that are at the heart of Target Corporation today. As the chain’s first president, Doug drew upon his company’s vast wealth of department store experience to create a vision for this new kind of store. Throughout his life, Doug was also known for his passion for volunteerism. He and his brothers established one of the first corporate—giving programs in Minnesota—our company’s legacy of giving 5 percent of our profits.
Shopping for baby-care products becomes easier for guests with the launch of Target Subscriptions, a program that lets guests order nearly 150 baby-related products like diapers and formula on a recurring schedule. The program is so well received that Target Subscriptions expands to include nearly 4,000 convenience items like paper towels, coffee K Cups, health, pet, and home office products.
Target Sustainable Product Standard
We introduce the Target Sustainable Product Standard, developed over the last two years in partnership with industry experts, vendors and NGOs, to help establish a common language, definition and process for qualifying what makes a product more sustainable. Beginning with our personal care, beauty, household cleaning, and baby care product categories, we’ll use GoodGuide’s UL Transparency Platform to collect information from vendors and evaluate the products’ qualities against set criteria.
New Ways to Shop
Target launches a Store Pickup program, where guests can choose from more than 40,000 items across a range of merchandise categories, order them online and pick them up at a nearby Target store in as little as a few hours. We also test a Ship from Store option, allowing guests to order online for same day or next day rush delivery, or faster standard delivery.
One Million Volunteer Hours
Back in 2011, we set a goal for our team: to track 700,000 collective service hours annually by the end of 2015. In 2013, our dedicated volunteers not only reach the milestone, they exceed it two years ahead of schedule, tracking more than 1 million total hours in their communities. We’re now working toward a new goal: keep up the momentum and continue tracking 1 million hours every year.
Target Announces Data Breach
In mid-December 2013, Target learns that criminals forced their way into our system, gaining access to guest credit and debit card information. As the investigation continues, it is determined that certain guest information was also taken. Target partners with a leading third-party forensics firm to thoroughly investigate the breach. Target takes significant action to further strengthen security across the network, including an accelerated $100 million plan to move our REDcard portfolio to chip-and-PIN-enabled technology and to install supporting software and next-generation payment devices in stores. In 2015, Target will enable all REDcards with chip-and-PIN technology and begin accepting payments from all chip-enabled cards in its stores.
Batter Up For Education
Target and Major League Baseball (MLB) work together this baseball season to engage guests and fans in celebrating our nation’s teachers and inspiring kids. Efforts include Target joining MLB and PEOPLE’s longstanding tradition of recognizing community heroes through the Target Presents “PEOPLE All-Star Teachers” program, hosting a series of events in schools across the country and honoring teachers at the 2014 All-Star Game. Target announces that the company is now an official MLB sponsor, and will offer guests an expanded selection of MLB and All-Star Game merchandise in its stores and on Target.com.
25 Years of Target Racing
Sponsors in motorsports come and go, but Target and Chip Ganassi Racing (TCGR) have been together for 25 consecutive seasons, one of the longest current partnerships in racing history. Thanks to a team-centric philosophy and a drive for continuous innovation, TCGR has crossed many finish lines together over the years, resulting in more than 100 wins and making Target one of the most recognizable brands of victory lane. Oh, and don’t forget about the team’s 10 career IndyCar Series championships, four Indianapolis 500 victories and a trip to the Chase for the NASCAR Sprint Cup.
Made to Matter Collection
In March, Target introduces Made to Matter — a first-of-its-kind partnership and collection from leading natural, organic and sustainable brands. The new Made to Matter collection features more than 120 new and exclusive products from a crew of trusted companies, taking the guesswork out of buying better-for-you products. Made to Matter products span baby, beauty and personal care, grocery, healthcare and household products, including Annie’s Homegrown, Burt’s Bees, Clif Bar & Company, Ella’s Kitchen, EVOL, Horizon Organic, Hyland’s, Kashi, method, Plum Organics, Seventh Generation, SheaMoisture, Target’s Simply Balanced, Vita Coco, Yes To and Zarbee’s Naturals.
Chip-and-PIN Technology Meets REDcard
Target accelerates its $100 million plan to move its REDcard portfolio to chip-and-PIN-enabled technology and to install supporting software and next-generation payment devices in stores. In 2015, the entire REDcard portfolio, including all Target-branded credit and debit cards, will be enabled with MasterCard’s chip-and-PIN solution. Existing co-branded cards will be reissued as MasterCard co-branded chip-and-PIN cards. Ultimately, through this initiative, all of Target’s REDcard products will be chip-and-PIN secured. New payment terminals are now in all 1,801 U.S. stores, six months ahead of schedule, and will begin accepting payments from all chip-enabled cards in Target stores this year.
Changing of the Guard
In May, Target’s board of directors and CEO Gregg Steinhafel decide that it is the right time for new leadership at Target. Steinhafel steps down from his positions as Chairman of the Target board of directors, president and CEO. John Mulligan, Target’s chief financial officer, is appointed as interim president and chief executive officer. Roxanne S. Austin, a current member of Target’s board of directors, is appointed as interim non-executive chair of the board. The board notes their gratitude to Steinhafel for his significant contributions and outstanding service throughout his notable 35-year career with the company. His passion for the team and relentless focus on the guest established Target as a leader in the retail industry.
Debut of TargetExpress
The first TargetExpress, our newest small-format store, opens its doors to guests in July in the Dinkytown neighborhood of Minneapolis. It’s also announced that in 2015, TargetExpress will come to the San Francisco Bay Area with multiple locations, as well as the Highland Park neighborhood of St. Paul, Minn., to continue catering to urban guests looking to get in and out without the long lines and navigation challenges. These stores will offer everyday essentials and unexpected must-haves as part of an assortment tailored to each neighborhood.
Target Supports Marriage Equality
In August, Target joins several other national companies to sign on to an amicus brief in support of marriage equality, currently pending in the Seventh Circuit. This brief evaluates the issues created by states that both prohibit same-sex marriage and also refuse to recognize marriages that were conducted legally in other states. This position is particularly challenging for a large organization that operates nationally, as we do. At Target, we have long offered comprehensive, competitive benefits to our LGBT team members and their families, often above what is legally required. We continue to do so today because we believe doing so is right for our team and for our business. But current laws—in places like Wisconsin and Indiana that are addressed in this brief—make it difficult to attract and retain talent. We believe that everyone—all of our team members and our guests—deserve to be treated equally. And at Target we are proud to support the LGBT community.
Introducing Brian Cornell
In August, Target Board of Directors names seasoned retail and consumer products veteran Brian Cornell as the company’s new chairman of the Board of Directors and chief executive officer. Cornell, 55, joins Target with more than 30 years of experience at some of the nation’s leading retail and consumer product companies. As Target’s new CEO, Cornell’s top priorities will be accelerating the company’s performance and advancing Target’s omnichannel evolution.
Cornell most recently served as the chief executive officer of PepsiCo Americas Foods. Before joining PepsiCo in 2012, Cornell served as president and CEO of Sam’s Club. He was also CEO at Michaels Stores, Inc., and prior to that, executive vice president and chief marketing officer for Safeway.
Target House at St. Jude Children’s Research Anniversary
We celebrate the 15th anniversary of Target House at St. Jude Children’s Research, with care provided over the years for 4,200 families nationwide. A few miles from the hospital’s campus, Target House’s 98 furnished two-bedroom apartments serve as a home away from home for families with children undergoing difficult and often lengthy treatments for cancer and other life-threatening diseases. Through St. Jude’s partnerships, like the one with Target, patient families never receive a bill from St. Jude for treatment, travel, housing or food.
Giving Back in Style: Target and TOMS
Target and TOMS team up on a limited-edition collection for the holidays. Every TOMS for Target apparel, accessory and home good purchase results in the donation of a blanket through the American Red Cross or Canadian Red Cross, or one week of meals through Feeding America or Food Banks Canada. And for every TOMS for Target pair of shoes sold, a pair will go to a child in need. The partnership with TOMS is the perfect marriage of both brands’ core values–great design that’s accessible to everyone and a commitment to giving back.
200 School Library Makeovers
In December, Target completes its 200th School Library Makeover with The Heart of America since 2007. The number of books (1.5 million), team member volunteer hours (35,000), and students impacted (105,000) tell part of the story. But beyond the numbers, what stands out the most is the positive impact on communities rallying together to create change, support one another and transform outdated spaces into state-of-the-art learning centers with complete technology updates.
Closing our Target Canada stores
In January, Target announces plans to discontinue operating our 133 retail stores in Canada, having ultimately determined that it’s in the best interest of our business and our shareholders to focus on driving growth and building momentum in our U.S. business. CEO Brian Cornell says, “Personally, this was a very difficult decision, but it was the right decision for our company.” By April 12, inventory liquidation efforts are complete and the stores close their doors to the public.
Target Style on the Scene
The Target Style campaign launches in February, featuring a series of super-stylish TV spots that run throughout the year, including during big pop culture events like the Saturday Night Live 40th Anniversary Special. The spots showcase the season’s hottest styles in fun and reimagined ways. Some are set to an exclusive track of “Groove is in the Heart” produced by Questlove (The Roots) and vocals by Charli XCX and Black Thought (The Roots).
New Leaders Take the Reins
This year, we welcome new leaders to the team and congratulate others on new roles. In June, global technology and innovation leader Mike McNamara takes over the role of chief information officer. In September, seasoned retail business leader Cathy Smith joins Target as our new chief financial officer. Her predecessor, John Mulligan, is named to the newly created role of chief operating officer, and assumes oversight of stores, supply chain and properties. In December, Casey Carl steps into the newly created role of chief strategy and innovation officer.
Giving Guests #MoreMusic
Target continues to be the place where guests can find more of the year’s hottest music. Some examples: In February, we make history during a GRAMMY® Awards commercial break with our live TV spot featuring a performance by Imagine Dragons, in support of the Target exclusive edition of their album “Smoke + Mirrors” with four bonus tracks. In August, Luke Bryan surprises fans with the #LukeBox project, turning their requests in to quick songs on YouTube as his Target-exclusive edition of “Kill the Lights” debuts. In November, we bring fans a special edition of Adele’s highly anticipated album, “25,” featuring three bonus tracks, and a series of TV spots with a unique look at seven of the new songs. It quickly surpasses Adele’s previous album, “21,” becoming Target’s top-selling album to date.
Exploring Future Retail Experiences
Our teams explore new ways to give guests a peek at what the future of retail and the shopping experience could be, as imagined by Target. In March, we unveil Target Too, an exhibit featuring playful, interactive and shoppable installations made of Target products. After four weeks on display in New York, the exhibit heads to Florida for Miami Art Week. In July, Target Open House, our connected home lab and retail space, opens its doors in San Francisco. Here, Target showcases cutting-edge home technology and visitors can see how more than 30 connected home products work together within the Internet of Things. In December, Target Wonderland opens in New York. Part toy store and part larger-than-life holiday playground, Target Wonderland merges the physical and digital retail experience to reimagine holiday shopping for its guests. Visitors can play among Target’s top holiday products and use RFID technology to shop along the way.
A Way with Words
In March, we debut #SinTraducción, a first-of-its kind Hispanic marketing campaign that features a sweeping celebration of treasured cultural moments, traditions and emotions—all centered around words like “arrullo,” “sobremesa” and “estrenar” that have no English equivalent. Using a number of these untranslatable terms as inspiration, the campaign invites Target’s guests to experience the brand in a more personal way.
Target Collective Tells a Story
Our guests love products with a great backstory, so in March, we introduce Target Collective, a collection of brands with impeccably crafted, locally produced goods. The launch includes products for men from Billykirk, Owen & Fred, Taylor Stitch, Duluth Pack, Locally Grown and Terrapin Stationers. In June, three new brands join the mix—Stone and Cloth, Parks Project and Shwood—with more clothing, bags and eyewear for men and women.
Gearing Up for Major Movie Events
As the year’s most highly anticipated movies hit theaters, Target has the hot merchandise guests want. Our action-packed, stop-motion Avengers: Age of Ultron TV spots send toy heroes on an adventure through the Target store and parking lot. We team up with the Charles M. Schulz Museum on an exclusive cross-category collection to celebrate The Peanuts Movie. And our Star Wars: Share the Force campaign celebrates the release of The Force Awakens with exclusive products like Hasbro’s remote control BB-8, and interactive digital experiences that let guests share their favorite Star Wars memories.
Lilly Pulitzer for Target is a Runaway Hit
With summer approaching and poolside style on everyone’s minds, our limited-edition Lilly Pulitzer for Target collaboration has guests counting down the minutes until the April 19 launch. The 250-piece collection features style and home products from apparel to patio furniture. When the big day arrives, guests go wild for the colorful prints. It’s so hot, the collection virtually sells out online and in stores in just a matter of hours.
Cyber Fusion Center Opens
In May, Target’s state-of-the-art Cyber Fusion Center officially opens its doors. The new space is designed to bring Target’s information security teams together to work faster and with more agility than ever before. Here, cyber security analysts work round the clock using human intelligence, analytics and cutting-edge technology to protect our business and keep Target’s and our guests’ data secure.
Testing 1, 2, 3 ...
Our teams continue to test new ideas and technology that will help us take the shopping experience to a new level. In the spring, we begin testing interactive experiences using Radio Frequency Identification (RFID) and Beacon technology in stores. Later, we introduce a project called LA25, with plans to test some of our top enhancements in 25 of our Los Angeles-area stores to study the power they have on guest experience and sales. We also pilot on-demand grocery delivery through a partnership with Instacart, and improve on other flexible fulfillment options like ship-from-store and order pickup. In the fall, we launch an international version of our website, allowing guests overseas to shop online, and those in the U.S. to ship to countries and territories around the world.
Top Styles for Every Body
Guests get excited for new Target collections featuring styles that look great on all body shapes and sizes. We launch AVA & VIV, a new plus-size clothing line designed for women who love fashion and appreciate great value. It’s the first new fashion line Target’s introduced in more than a decade. Top fashion bloggers Nicolette Mason, Chastity Garner and Gabi Gregg preview the Spring 2015 collection and give our design team input for the Fall 2015 collection. Meanwhile, our “Target Loves Every Body” campaign makes a big splash. It features swimwear and accessories specially designed to flatter all body types.
Taking Pride and Standing Together
Inclusivity is a core belief at Target, and we proudly stand with the LGBT community through our volunteerism, partnerships and products. In June, we share our #TakePride manifesto and celebrate Pride Month with sponsored events and a new merchandise collection. In September, we sign on to the Equality Act, taking a stand with other businesses against workplace discrimination. We unveil a special Snapchat filter to celebrate GLAAD’s Spirit Day on Oct. 15, and sponsor the GLSEN Respect Awards on Oct. 23. And we’re honored to be recognized by the Human Rights Campaign as one of the Best Places to Work for LGBT Equality, earning a score of 100 on the 2016 Corporate Equality Index.
CVS Health Comes to Target
In June, Target and CVS Health announce an agreement that CVS Health will acquire Target’s pharmacy and clinic businesses, rebranding them as CVS/pharmacy and MinuteClinic, and operating them within our new and existing Target stores. The transaction is completed in December, and CVS Health’s best-in-class pharmacy care programs and medical clinic services begin rolling out to our stores and guests in phases—a process that continues into 2016.
A Nod to Local Pride
To help guests celebrate the love they have for their own backyard, Target teams up with designer Todd Snyder on a series of exclusive, city-specific product collections (including t-shirts, baseball caps, pint glasses and phone cases) all about hometown pride. Local Pride by Todd Snyder debuts in our Boston stores in July, with collections for Chicago and the Twin Cities launching later in the year.
Many Stores, All Target
Target continues to open new flexible format stores across the country. The stores vary in size and assortment, allowing us to create a more locally-relevant experience for guests in urban areas. But big or small, they all deliver the full Target experience guests love. So to keep things simple, we announce plans in August to rebrand all new and existing CityTarget and TargetExpress stores as “Target,” with the Bullseye logo. The rebranding begins in October.
Weaving a Strong Partnership
Target continues its long history of making sure our global manufacturers meet our high standards for responsible sourcing and labor practices. In September, we join forces with GoodWeave in support of their mission to end child labor in the rug industry. GoodWeave works closely with our teams and vendors to provide independent, third-party certification that Target’s owned-brand rugs made in India are being produced with the utmost integrity.
Bring on the Chip Cards
Target is honored to be among retailers leading the industry in bringing secure chip card payment technology to the U.S. In August, ahead of the national deadline, we finish equipping all of our Target stores to accept third-party chip cards at checkout. We also begin rolling out our own chip-enabled Target REDcards to guests. The reissuance process continues in phases over the next year.
A Real Page-Turner
Target partners with Vogue to reimagine 15 iconic images from the magazine’s past—each with a Target twist—for its highly anticipated September issue. The first-of-its-kind 20-page insert uses Shazam image-recognition technology, allowing readers to compare the archival images with the reimagined ones, interact with behind-the-scenes content, and shop the Target products.
A Plaid, Plaid World
This fall, plaid takes over Target. The fan-favorite patterns appear on products in nearly every category—throw pillows, Diet Coke, apparel, Chapstick, Listerine and more. Among the highlights? A limited-edition collection of apparel and home products from designer Adam Lippes.
Thanks a Billion!
As kids across the country head back to school, Target celebrates a major milestone, thanking guests for helping us reach our goal to give $1 billion for education by the end of 2015. Target’s support over the years has provided books, school supplies, food, field trips and lots more to students and schools across the U.S. and around the world.
Wellness for All
In September, Target announces a new CSR strategy centered on wellness—an area that’s become increasingly important to guests, and one where we know we can make an impact from across our business. Our goal is to help improve the health of the nation by making wellness the way of life—by making healthy eating, active living and clean-label product solutions (like simple, recognizable, easy to read ingredients and materials) more affordable, accessible and inspiring. Plans kick off to identify a full range of partnerships and programs dedicated to wellness that build on our legacy of work in education, sustainability, diversity and inclusion, and addressing local community needs.
Sonia Kashuk Beauty is Here to Stay
Award-winning makeup artist Sonia Kashuk continues to create coveted Target beauty collections, including her Spring 2015 Art of Beauty line with artist Linda Mason. In the fall, Target announces that we’ve purchased Sonia’s brand, with plans to build up our own beauty design and development capabilities—making Sonia Kashuk beauty collections a permanent fixture at Target.
8 New Sustainability Commitments
In October, Target unveils eight new sustainability commitments as part of the White House’s Climate Pledge. From upping our total ENERGY STAR certifications to adding solar panels to more of our stores, the commitments are part of our ongoing work to improve our energy efficiency, invest in renewable energy, and lower our overall HFC impact. So far, we’ve successfully reduced our GHG emissions by 9 percent and eliminated 550,000 metric tons of CO2e across all of our buildings.
Remembering a Community Champion
Target co-founder Bruce Dayton passes away on Nov. 13. An innovator, Bruce and his brothers and cousin helped to build the first indoor shopping mall, pioneered the concept of discount retail, and founded a company that would become one of the world’s largest private-sector employers. Bruce was known for making corporate social responsibility a top priority, understanding that a company’s business is fundamentally linked to the health and vitality of the community. He ensured that Target gave 5 percent of its profits back to the community—a commitment we’re proud to uphold today.
Bullseye’s Playground Debuts
In November, The One Spot—the grab-and-go section at the front of our stores known for dollar deals—gets a makeover. Rebranded as “Bullseye’s Playground,” the area is upgraded with a larger-than-life display featuring a family-friendly selection of curated seasonal products. The new products are still very affordable, with most items in the $1 to $5 range.
A Magical Holiday Adventure
As the holiday season approaches, we bring guests captivating new TV spots, in-store displays and digital experiences designed to excite the kid in all of us. Our 2015 marketing campaign, The Holiday Odyssey, tells a season-long story featuring three kids on a journey to light up a Christmas tree, with the spotlight on many of our top holiday toys and products. In December, Target Wonderland opens in New York City. We also team up with ABC to bring Mary Poppins back to network television for the first time in more than 13 years as part of a special Wonderful World of Disney event.
Taking the Lead
We usher in the new year with new leaders, as two long-time Target leaders join our executive leadership team. In January, Janna Potts is named Target’s chief stores officer. In February, Stephanie Lundquist becomes chief human resources officer. And in July, Don Liu joins the team as executive vice president, chief legal officer and general counsel.
Who What Wear … and How
We kick off our partnership with the celebrity style and fashion aficionados Who What Wear on a month-by-month collection of apparel and accessories. The first collection of spring looks, including feminine prints, dramatic silhouettes and bold accessories, debuts in stores and on Target.com in February, with new pieces rotating in at the beginning of each month.
All Dolled Up
Barbie has a major style moment at Target, modeling our 2016 swimwear—and spreading a #NOFOMO (No Fear of Missing Out) message of confidence and style for every body type.
A Market Pantry Makeover
Target’s signature Market Pantry food brand packaging gets a new look. Our in-house designers, merchants, engineers and marketers incorporate ideas and feedback from guests into a versatile new creative toolkit for the brand with updated colors, fonts and other visuals. They use it to redesign 1,900+ product packages across 100 categories, making each one stand out visually while tying in with the look of the overarching brand. The playful new packaging begins hitting shelves in February.
We launch Pillowfort, a brand new kids’ home collection featuring everything from bedding and furniture to wall décor — all exclusive to Target. To create the line’s more than 1,200 stylish pieces, our design team spends time with moms, dads, and most importantly, kids, to find out what makes them tick. Turns out one of their biggest challenges is creating a room that feels like an extension of their home, but still reflects the kid’s unique personality. So we create twelve print and pattern themes to give parents and kids the freedom to mix, match and make updates as the youngsters grow over time.
Making #MoreMusic History
Taking “live” to an entirely new level, we create Gwen Stefani’s official music video for “Make Me Like You” on live TV. Guests tuning into the 58th Annual GRAMMY® Awards catch the groundbreaking campaign during a four-minute commercial break, live from Los Angeles. We also share behind-the-scenes views of the video-in-the-making on Periscope, Facebook Live and Snapchat.
Finnish, Target Style
We travel far and wide to find designers and brands our guests will love. For our spring collaboration, we go all the way to Finland to bring design house Marimekko’s playful patterns and vibrant prints to Target. The much-anticipated, limited-edition collection kicks off a fan frenzy — and has us all dreaming of endless summer.
Caroline’s Cart Rolls into Stores
In March, we roll Caroline’s Cart (a shopping cart with an easy-to-access, large seat in front) out to our stores across the nation, literally changing the shopping experience for guests with special needs and their families. The idea to bring Caroline’s Cart to the Bullseye comes from one of our own — a team member with a child who has special needs suggests it to our Store Operations team.
The Art of Transforming a Company
No one knows transformation like Starbucks CEO Howard Schultz. In the midst of transforming our own business and culture, we invite Howard to share his company’s incredible come-back story with our entire headquarters team. His message of resilience and humility in the face of change inspires and energizes the team.
Finding the Right Fit
May marks another big leadership milestone. After an extensive search, Target names veteran Mark Tritton (pictured at left) as our chief merchandising officer. In addition, Jason Goldberger assumes the newly created role of chief digital officer and president, Target.com.
After a decades-long partnership with Target, Haworth Marketing + Media moves in another direction and we broaden our relationship with GroupM. The change of guard unites all of our media buying and business planning under one agency, and marks the creation of a special team of top digital media, global measurement, innovation and strategy talent to create best-in-class solutions for Target.
A Smarter Way
In June, we begin testing Connected Living, an in-store experience showing guests how internet-connected products like thermostats and door locks can make life easier, more convenient and more efficient than ever. Housed in our Ridgedale location in Minnetonka, Minn., the experimental area displays everyday situations to show how connected devices can help our guests.
From an impressive list of more than 500 applications from around the world, Target picks 10 tech-based start-ups to join our first-ever accelerator. In a rigorous, 14-week program in Minneapolis, Target leaders, including CEO Brian Cornell and members of his leadership team, mentor the start-up founders, and, in turn, learn about the startups’ pace and work style.
Meet our Wellness Partners
We’re creating a new set of aspirational goals and milestones to guide our new CSR strategy, centered on making wellness a way of life for our team members, guests and communities. As the exclusive retailer of the UNICEF Kid Power Band, we help expand its Kid Power school program to reach up to 100,000 kids in high-need communities across the country. In June, we announce plans to invest up to $40 million in 2016 to organizations serving communities across the country helping kids and families increase their physical activity and eat healthy, and unveil the first of our new CSR partners.
Introducing Cat & Jack
In July, we launch Cat & Jack, our largest-ever clothing line for kids and baby. Our merchants and marketers tap real kids from across the country to help design the collection, model the clothes and share the news during back-to-school shopping season by appearing in the look book and on signing in our kids’ department. The initial collection includes nearly 2,000+ products, which begin appearing on Target.com July 7 and continue in waves through August. The brand is expected to bring in more than $1 billion in sales within its first fiscal year.
In August, we introduce an expanded assortment of Archer Farms coffee with a number of bold new farm-to-cup improvements. The collection stands for a stronger focus on fair and direct trade, a deeper commitment to the environment, and better taste. The packaging also gets a new look, featuring 50+ unique pieces of art representing the different types of coffee and the regions where it’s grown.
We introduce Target guests to two amazing brands. In August, we shake things up in our shave department, introducing popular men’s grooming brand Harry’s. And in September, Beautycounter (a beauty industry disruptor known for high-quality products made with safer, cleaner ingredients) makes its mass-retail exclusive debut at Target, with a limited-edition line of make-up and skincare products.
As Fall rolls in, New York Fashion Week is the place to be seen—and heard! We partner with IMG (the parent company behind Fashion Week) to introduce RED’s, a piano sing-a-long lounge that gives fashion enthusiasts a space to relax, recharge and enjoy NYFW.
Target is a founding donor of the Smithsonian Institution’s National Museum of African American History and Culture. On Sept. 24, several members of our team, including CEO Brian Cornell (who serves on the museum’s advisory board) join in the celebration on the mall in Washington, D.C., as the museum opens its doors to the public. As a grand opening sponsor, Target hosts a social media tent where visitors share their personal stories and photos using the hashtag #MakingHistory.
Just in time for the holidays, we team up with country super-star Garth Brooks to release “Garth Brooks: The Ultimate Collection” only at Target. The 10-disc collection, including an advance copy of Garth’s latest studio album, sets a new pre-order record. To celebrate the partnership, Garth surprises the Target team with a live performance at our Fall National Meeting.
As part of our commitment to wellness, Target teams up with nonprofit KaBOOM! to build unique play spaces across the U.S. for nearly 150,000 kids. Target volunteers in several cities take part in day-long build projects, bringing the new playgrounds and surrounding elements to life. We also sponsor KaBOOM!’s Play Everywhere Challenge, encouraging locals to submit ideas for turning everyday spaces in their neighborhoods into play areas.
Betting Big in Tribeca
In October, Target’s first Manhattan flexible format store opens in New York City’s Tribeca neighborhood. The centrally located store features several of our latest fixtures and enhancements, a broad assortment with extensive apparel and beauty offerings, home goods, grocery items and even a Chobani Café—all designed to create a quick, easy and fun shopping experience for city dwellers.
Lifting the Curtain
Prepping for the holidays can feel like staging a production, so we make some marketing magic to help guests steal the show. Throughout the season we follow a colorful cast of characters, including John Legend, Chrissy Teigen and top toys as they prep for the Toycracker—our modern, Broadway-style take on the Nutcracker. Then, on Dec. 11, during the network broadcast premiere of Frozen, we lift the curtain on our big show—a spectacular eight-minute mini musical.
20 Years Together
This year marks the 20th anniversary of Target’s partnership with St. Jude Children’s Research Hospital, helping to fuel its groundbreaking research and save the lives of children battling cancer and other life-threatening diseases. We celebrate the milestone with patients, families, staff and partners all year long through sponsored activities, special events at Target House, the hospital’s long-term housing facility, volunteer projects and two festive Bullseye’s Bash celebrations.
In January we get in on the soccer game, becoming the official partner of Major League Soccer (MLS), putting the Target bullseye front and center on Minnesota United FC’s jerseys and partnering with youth soccer organizations to give more kids a chance to play. In August, we announce a $14 million commitment to local youth soccer through two new national initiatives—a Target soccer grant program, and a partnership with the U.S. Soccer Foundation to build 100 new soccer play spaces by 2020.
New Leaders Step Up
As the team continues to push Target’s strategy forward, some new leaders take the reins. In January, Rick Gomez takes over as chief marketing officer. In August, Minsok Pak joins Target as our new chief strategy and innovation officer and in September, Tammy Redpath is named president of Target India.
Victoria Beckham for Target
In the spring, we team up with internationally known fashion designer Victoria Beckham on a limited-time apparel and accessories collection for women and kids. Designs for the 200+ pieces are inspired by an English garden, and feature florals, peplum, scallops, lace, gingham, poplin and more. It debuts in April and quickly becomes one of the biggest collaborations in our history.
Our teams make progress on our responsible sourcing aspirations, a set of commitments we made in three important areas: improving worker well-being, achieving net-positive manufacturing and deriving key raw materials from ethical and sustainable sources. Throughout the year, we build out plans and share new goals, including a new chemical policy and forest products policy, five new sustainable packaging goals, and two new partnerships to help improve worker well-being across our global supply chain.
Big Things in Store
As part of a three-year, $7-billion+ capital investment, we kick off plans to fully remodel 110 stores in 2017, and 500 more by 2019. At the ShopTalk conference in March, CEO Brian Cornell unveils our next generation store design elements, with the first fully reimagined store opening near Houston in October 2017. The plans to reimagine the store experience also include opening 30 new small-format stores across the country in 2017 to expand our footprint into dense urban neighborhoods and on college campuses.
In Good Supply
Our teams continue to test and roll out new technology and services that make our supply chain faster and more efficient. In June, we open a new distribution facility in Perth Amboy, N.J., to test how we move product faster and more efficiently in the Northeast market. We begin testing a same-day delivery service in our Tribeca small-format store that lets guests have their purchases delivered anywhere in Manhattan and parts of Brooklyn and Queens. And we begin piloting Target Restock in Minneapolis, a service that lets guests use Target.com to fill a box with essentials and have it delivered to their home by the next day.
We remind guests that we’ve got their backs, and their baskets at the ready for everyday moments, whether it’s running out of milk or hosting a last-minute BBQ—Target Run and Done. To get guests moving, we partner with a breakout fitness star to create The C9 Champion Limited Edition by Anna Kaiser. And we celebrate a New Kind of Strong, featuring inspiring athletes in C9 Champion. Plus, we make waves (and continue to hold No. 1 marketshare) with our body-positive, unretouched #TargetSwim campaign.
The Big Reveal
After six months under construction, we unveil our newly remodeled Nicollet Mall store in the heart of downtown Minneapolis. It’s the first Twin Cities Target to get our next generation design elements, including more modern décor and merch displayed in “shops” with curated vignettes. The store also features many of our top enhancements, digital and service upgrades, as well as a custom mural by a local artist featuring historic moments and icons from Minneapolis—including a nod to the Dayton family, who founded Target’s predecessor, The Dayton Company.
Taking a cue from Hollywood, we use computer-generated imagery to create an incredible—and shoppable—360-degree virtual reality-like living room experience on Target.com. And, we do some major app overhauls as well. By rolling Cartwheel into the Target App, we make shopping—and saving—at Target even easier.
To give guests even more to love about Target, we announce plans to create more than a dozen new brands. In May, we introduce Cloud Island, a Target-exclusive baby brand featuring everything from nursery décor and bedding to bath and layette products. In July, we reveal A New Day, Goodfellow & Co., JoyLab, Project 62 and Ingrid and Isabel Maternity—fresh, modern brands featuring women’s and men’s apparel, women’s activewear, home products and maternity wear that guests will only find at Target.
Throughout the year, Target’s senior leaders meet with members of Congress and the Administration about the proposed Border Adjustment Tax (BAT) and its impact on our guests, team and business. We join Americans for Affordable Products, a coalition of 600+ businesses and trade associations opposed to the BAT proposal. CEO Brian Cornell visits Capitol Hill and makes media appearances, sharing our commitment to comprehensive tax reform, but our concerns about the BAT’s potential to raise prices for American families.
We team up with Casper to bring the mattress of guests’ dreams (not to mention sheets, pillows and exclusive mattress layer and loungers) right to their doors—or their carts. The partnership gives Casper fans the chance to experience the beloved brand in person in Target stores across the country, and earns Target some serious sleep cred.
In August, we announce plans to acquire Grand Junction, a technology company that helps retailers make deliveries faster and more efficiently. The aim? Even faster delivery for our guests, plus new services like same-day delivery and even assembly and installation.
Home Sweet Home
In September, HGTV stars Chip and Joanna Gaines surprise team members at the Fall National Meeting with some big news: They teamed up with Target to design Hearth & Hand with Magnolia, an exclusive home and lifestyle brand with modern, classic, industrial and vintage touches, rolling out late fall. The multi-year partnership will support local communities and families in need, including a redesigned dining room for Target House at St. Jude Children’s Research Hospital.
Investing in the Team
In September, we announce a commitment to increasing the minimum hourly wage to $15 by the end of 2020, starting with an increase to $11 an hour in 2017. We raise it again to $12 in 2018, and to $13 in 2019. The significant investment in our team allows Target to continue to recruit and retain strong team members and provide the best for our guests and the communities we serve..
In Shipt Shape
On Dec. 13, Target announces its acquisition of Shipt, with plans to bring same-day delivery service to our stores across the country. In January 2018, we begin rolling it out to the first markets in Alabama and Florida, and by June, it’s available in more than 135 markets nationwide. We continue our work to make Shipt available at the majority of our stores in more than 40 states, and it’s available coast to coast by the holiday season.
Joy of the Season
As the holidays roll around, we focus on making the season inspiring and easy for guests with a unique assortment, great value all season long and a growing suite of convenient, connected fulfillment options. Our marketing campaign, “Together’s the Joy,”—featuring two kids, a host of toy characters and Bullseye the dog decorating a house for a family celebration—is all about celebrating joyful moments with those who matter most.
As holiday shopping kicks off, our stores take center stage, fulfilling more than 70 percent of our digital volume in November and December through Order Pickup and by shipping items directly to guests—and enabling approximately 80 percent of our sales growth in that period.
Leading the Way
With the new year comes new leaders to help us make progress toward Target’s strategy. In May, William J. Foudy, Jr., a 25-year veteran of the sourcing industry, becomes the new president of Target Sourcing Services.
We also welcome two new members to our board of directors: Dmitri Stockton, a former senior vice president at General Electric; and George S. Barrett, former chairman and chief executive officer of Cardinal Health, Inc.
Target welcomes visitors to our hometown as Minneapolis hosts Super Bowl LII in February. We team up with local brand Askov Finlayson on a limited-edition product collection, and our in-house design team creates the official volunteer uniforms.
Leading up to the big game, we transform Target Plaza Commons into the Bullseye Lodge for the city’s Super Bowl LIVE celebration, decked out with a Minnesota-inspired north woods theme, activities, snacks, fan gear and more.
And as a partner of the Super Bowl Legacy Fund’s 52 Weeks of Giving Program, we provide a $300,000 capital grant to create a Wellness Hub at the People’s Center & Clinic in Minneapolis’ Cedar-Riverside neighborhood.
The Brands Play On
We continue our efforts to introduce more than a dozen new only-at-Target brands to our owned-brand portfolio. In February, guests get their first look at Universal Thread, an exclusive women’s lifestyle brand grounded in denim and featuring tops, dresses, accessories and shoes, and Opalhouse, an eclectic Home brand with 1,300+ pieces spanning bedding, bath, décor, tabletop and furniture.
In June, we launch Made By Design, another Home brand with more than 750 beautiful, purposeful pieces that guests can count on for superior quality, style and value season after season. And over the summer, we add Heyday (electronics), Wild Fable (women’s apparel and accessories) and Original Use (men’s apparel and accessories) to the mix, all created especially with our next generation of guests in mind.
Come fall, we debut Prologue—modern, sophisticated apparel for women. And Smartly hits the scene with more than 70 ultra-affordable everyday essentials from paper plates to razor blades (with most items under $2).
Get Your Kicks
One year after announcing Target’s entrance into the world of soccer, we continue our commitment to the sport with more fun and surprises for fans of all ages. In February, we serve up an exclusive Umbro collection for kids, featuring 90+ pieces of soccer apparel, footwear and equipment.
In the spring, we cut the ribbons on the first of our 100 new soccer play spaces built for communities across the country through our $6 million partnership with the U.S. Soccer Foundation.
And we continue our partnerships with Major League Soccer (MLS) as official jersey sponsor of MN United FC and presenting sponsor of the 2018 MLS All-Star Game in Atlanta.
In February, Target begins printing our Weekly Ad on paper certified by the Forest Stewardship Council (FSC) as coming from responsibly-managed forests—becoming the first major U.S. retailer to make the switch with a printed circular.
Hunter for Target Arrives
In March, we announce a design collaboration with British heritage brand Hunter to create limited-edition, exclusive versions of their iconic rain boots, protective outerwear, backpacks and more. Leading up to its release, we debut the look book and celebrate the partnership with a family festival and concert in Pasadena, California. On April 14, the collection launches in stores and online.
Going Big(ger) with Remodels
We accelerate our plans to reimagine more than 1,000 stores across the country by the end of 2020 with elements from our next generation of store design to make shopping easier and more inspiring for guests. In 2018, our teams work to complete remodels across the country, including the Twin Cities, Los Angeles, New York and Chicago.
We continue our corporate responsibility commitments with the introduction of a freshwater stewardship approach that builds on our existing water management aspirations. Created in partnership with World Wildlife Fund and designed to help us deliver on the UN Sustainable Development Goals, it addresses how Target can help improve water quality, optimize water efficiency and increase access to clean water in our communities around the world.
Shades for Every Skin Tone
This spring, we introduce eight new cosmetic brands to our growing beauty assortment, expanding our range of shade options to make sure we meet the unique beauty needs of our guests. Created by a diverse group of women, the brands—Coloured Raine, EveryHue, HALEYS Beauty, HUE NOIR, The Lip Bar, Makeup Geek, Reina Rebelde and Violet Voss—include 150+ products designed for medium to dark skin tones. Previously, most of the brands were only available online, so this also marks the first time guests can buy them in stores across the U.S.
Re-defining the Target Run
We double down on our efforts to make Target America’s easiest place to shop, as we expand our portfolio of fulfillment options—including Shipt, Drive Up, Target Restock and delivery from store in select markets—that let guests shop on their terms. By summer, we’re more than halfway to our industry-leading goal of making our Shipt and Drive Up services available coast to coast in time for the holidays.
Introducing Target Red
In April, guests in the Dallas-Fort Worth area are among the first to test out Target Red, a new pilot loyalty program with exclusive benefits, such as savings on future shopping trips and the chance to vote for local organizations to receive Target community giving donations.
Hitting the Books
As fall approaches, we help every student—whether they’re starting kindergarten or heading off to college—achieve the easiest back-to-school prep yet. In addition to an awesome, affordable assortment, we highlight tools like School List Assist and 360-degree shoppable dorm rooms, plus special 15% savings for teachers.
Ice Cream Social
Our exclusive kids’ clothing brand, Art Class, gets the sweet treatment thanks to a partnership with Museum of Ice Cream. The limited-time collection brims with gummy bear graphic tees, banana-patterned separates, pastel roller skates and beyond. And the cherry on top? Over in our freezer section, guests can also nab seven premium, Target-exclusive ice cream flavors, from Churro Churro to Vanillionaire.
Time for a Fun Run
In September, we introduce the Target Fun Run sale—a special week-long event that serves up amazing deals while showcasing some of the services that make shopping—and saving—super easy at Target. Guests snap up some of our very best Cartwheel deals, save big on Shipt memberships, get special REDcard promos and more.
The model, cookbook author and mom of two gives guests a taste of her cooking and entertaining must-haves when she debuts Cravings by Chrissy Teigen, a collection of 40+ kitchen and tabletop finds, exclusively at Target.
Next Gen Guests
To better connect with young guests, we launch three new Target owned brands, all designed with Gen Z in mind: Wild Fable and Original Use (trend-forward apparel and accessories for young women and men) and Heyday (stylish and affordable electronics and tech accessories. We also introduce Target Incubator, a program helping entrepreneurs-in-the-making nurture and grow their better-for-people or better-for-the-planet businesses.
In October, we open our first store in the state of Vermont—a small-format located in a former retail space in South Burlington near the University of Vermont. Its debut marks a big milestone in our company’s history: Target now has stores serving our guests and communities in all 50 states.
A Lot at Play
The year marks big changes for toy retailers, and as the holidays approach, we focus our resources to pick up market share. By adding more than 2,500 new and exclusive toys to our assortment; offering new, reimagined experiences in our toy aisles and online; and dedicating more space in our catalogs, ads and promotions, we show guests Target is the place to go for all things toys.
Road to Recovery
All year long, teams across Target work together to help our teams and communities prepare for natural disasters, and recover after they happen. We donate more than $3 million in total to local nonprofits to aid recovery efforts after events including Hurricane Florence, Hurricane Michael, wildfires in California, Super Typhoon Mangkhut in Hong Kong and an earthquake in Indonesia.
In June, we launch our Team Member Giving Fund, a resource built on donations from Target and our team members, which provides assistance to team members facing hardships immediately after natural disasters. By the end of the year, nearly $500,000 is deployed to help members of our Target family get back on their feet.
Target + Techstars goes global
In December, we announce the fourth year of our Target +Techstars retail accelerator program with news that it’s going global, in partnership with Germany-based METRO AG, one of the world’s largest wholesalers and food specialists. In early 2019, a roundup of new retail startup founders from the U.S. and abroad kick off their program at our Minneapolis headquarters, working with mentors toward a Demo Day in August.
We continue our efforts to design for sustainability across our business. In December, we take our next step forward, joining dozens of leading brands and industry organizations in signing onto the Fashion Industry Charter for Climate Action. As a member, we make commitments to help mobilize the fashion industry to create solutions to combat climate change, which also closely align with our own climate strategy and goals.
Making Holiday Magic
Throughout the 2018 Holiday season, Target teams go above-and-beyond to make shopping easier for our guests so they can focus on what matters most—their family and friends. From offering the broadest range of fulfillment options in retail to serving up incredible, curated gifting options, owned-brand gems and game-changing toy experiences, we have every guest feeling like a holiday VIP.
Taking the Lead
As we continue into the next phase of our company’s evolution, several leaders step into new roles to continue guiding our way.
Stephanie Lundquist is named President of Food and Beverage, and Melissa Kremer takes over the role of Chief Human Resources Officer. Rick Gomez is named Chief Marketing and Digital Officer, and Katie Boylan becomes Chief Communications Officer. Mike McNamara, Target’s Chief Information Officer, takes on leadership of the Enterprise Data Analytics and Business Intelligence team, in addition to Target’s Technology Services.
In March, Kelly Caruso takes over as CEO of Shipt, a wholly owned subsidiary of Target.