Target’s Holiday Marketing Campaigns

This holiday season, Target is making the everyday extraordinary — turning every mission, big or small, into something joyful, stylish and uniquely Target.

You’re invited to Step Into the Holidays with Target through a campaign that celebrates the season’s hottest items, magical moments and only-at-Target experiences that remind you why shopping with us feels so special. And back by popular demand, Kris K. from Target returns in the Kris K. is Back campaign, guiding guests through their gifting and celebrating adventures with his signature charm and holiday spirit.

Together, these campaigns capture the magic of the season: Target makes the holidays joyful and effortless everywhere guests connect with us.

Step Into the Holidays with Target

This holiday season, guests are invited to Step Into the Holidays at Target with the most exciting RSVP of the season.

The holidays are about celebrating in style — but shopping can feel overwhelming and stressful. This season, we’re making it easy to find everything you need from gifting to hosting, providing inspiration and a touch of holiday magic.

Our Step Into the Holidays campaign is a bold, joyful celebration of the hottest items, only-at-Target experiences and magical moments that make the everyday extraordinary and turn holiday shopping into something you can look forward to.

 More than 80% of parents say they’ve become the “Chief Joy Officer” in their families, taking on the responsibility of keeping everyone’s spirits high. The campaign recognizes the role parents play and shows how Target helps to make the holidays feel effortless, turning everyday shopping into something special.

The campaign features a delightful new holiday character: our 8-foot-tall Get-Ready Yeti. Born in the deep Alpine snow, the Get-Ready Yeti will start the season off by helping guests feel prepared.  Once Black Friday hits, he transforms into Tinsel Yeti, our tinsel-skiing, party-mode holiday hype man delivering the hottest deals of the weekend.

Merging trend insights, cutting-edge design and technology, the resulting campaign is a cohesive, uplifting and magical story across every touchpoint, from TV, digital and marketing moments to immersive in-store experiences and more.

Key Campaign Details

Step Into the Holidays

• Launching Nov. 2, Target's Step Into the Holidays campaign is another way we’re bringing magic to every holiday mission this season, and it’s coming to life wherever you shop Target — in our stores, online and in the Target app.
• Guests will Step Into the Holidays through a magical gondola — a portal that transforms the everyday into something extraordinary. The campaign is set to Benson Boone’s “Mystical Magical,” with choreography by Christopher Scott and highlights some of the season’s most covetable gifting and entertaining items. A few of Target’s top picks: beauty must-haves like e.l.f. lip oil and best-dressed picks from The Party Edit. Guests will also find entertaining essentials like Hearth & Hand with Magnolia glassware, a Target-exclusive InstaX camera, John Derian for Target glass ornaments and Favorite Day cocoa accessories for the perfect seasonal treat.
• Throughout the season, the campaign will introduce new ad spots and new holiday helpers beyond the Get-Ready Yeti. For the first time, Target has created a crew of original holiday characters, each designed to connect emotionally and symbolically to how guests celebrate gifting, gathering and cozying up. Guests will meet The Gifting Mice, a creative and playful crew that helps guests sprinkle a little extra magic into their wrapping, décor and more, and Buttons the Gingerbread, who brings ease and inspiration to the kitchen. The campaign creates a whimsical universe beyond static signage, using characters as emotional anchors that make guests feel something deeper: joy, nostalgia and connection.
• You’ll also see the Get-Ready Yeti outside of our ad campaign, as he comes to life across our total guest experience. Find him and his friends in the Target app, in stores and through our Gigglescape plush product assortment.
• Characters from Step Into the Holidays will also interact and blend with Kris K. from Target, bridging all of marketing and creating a truly immersive magical experience for guests.

Step into the Holidays Credit – 2025

• Target 
• Mythology
• Superprime
• Jamm
• EcoSet
• PS260
• Heard City

Kris K. From Target Returns in New Campaign

After capturing hearts with his holiday charm last winter, Kris K. from Target is back to deliver magic, mischief and must-have gifts this holiday season.

This holiday, Target invites you to rediscover the joy, connection and discovery that make the season special. Across every interaction — whether in stores, online or on social — Target is making the everyday extraordinary and bringing its signature magic to every mission. At a time when holiday shopping can easily feel like a chore, Target is reminding consumers that it can still be fun, inspiring and full of delight — with a little help from a familiar face, Kris K. from Target.

Last year, consumers fell in love with Kris K. from Target, a charismatic store “team member” who starred in Target’s 2024 holiday marketing campaign. With more than 70 million views on TikTok of #TargetSanta and a fanbase that dubbed him “Hot Santa,” Kris K. became a cultural phenomenon and a symbol of Target’s cheerful holiday spirit. This year, Kris K. from Target is officially back, bringing his signature humor and warmth to holiday shopping in Target’s Kris K. is Back marketing campaign.

This year’s campaign celebrates the idea that the holidays should not feel like a mere to-do list; instead, they can be a joyful journey filled with connection, creativity and discovery. Kris K. is Back was inspired by what Target is hearing from our guests: that joy really matters right now. In fact, more than half of Americans say they’re prioritizing small moments of joy during this challenging time — clear proof that everyday happiness means more than ever.

Key Campaign Details

Kris K. is Back

• On Oct. 26, the first broadcast spot debuted, highlighting holiday mission man Kris K.’s top gifts of the season. Additional spots will roll out throughout the season that further introduce consumers to more about Kris K. from Target beyond the store. The campaign’s adventures showcase how Target makes every shopping mission joyful, easy and uniquely magical.
• On Oct. 27, consumers will find Kris K. from Target across social platforms. A fun, tongue-in-cheek video features a Target guest who spots Kris K. in her local store. It’s the same guest who famously called him “weirdly hot” in last year’s broadcast spot — a playful nod to the cultural moment he created, and a perfect way to show that Kris K. is officially back for another season of holiday magic.
• The campaign includes 10 spots that will appear across broadcast, streaming, radio and social platforms.
• Consumers will also get to know more about Kris K. himself: He’s a football fanatic, avid traveler and amateur DJ who embodies the joyful, witty and effortlessly cool spirit of the holidays.
• With his Santa-like know-how and signature charm, Kris K. delivers playfulness and joy while guiding consumers through two major missions of the season: gifting and celebrating. He’s the go-to expert for finding the season’s hottest gifts and is the ultimate celebration partner, inspiring everything from gingerbread traditions to perfectly set party scenes.
• Kris K. helps consumers take advantage of everything Target has to offer — he gives the inside scoop on Target’s most coveted offerings like sending gifts same-day with Target Circle 360, reminders about our Black Friday deals and more.
• This season, Kris K’s personality takes center stage with more fun, more cameos and more of Kris K. being Kris K. This year, he’s stepping beyond the store — popping up in new places like his home, at the game and even on a plane.

Holiday Kris K. from Target Credit – 2025

• Target
• Mythology
• Hungry Man