Future Collective Fact Sheet

Updated 6:00am CT | May 8, 2023

A white Future Collective logo against a black background and a model wearing a black and white striped dress.

Launched in September 2022, Future Collective is a first-of-its-kind apparel and accessories Target owned brand, featuring collections in partnership with a rotating roster of style and cultural influencers with diverse points of view.
Through Future Collective, Target offers a new style story and aesthetic with each partner, providing even more new and on-trend options — all at a great value. Each partner will encourage guests to explore and celebrate their own individual style.
With each partner, Target will launch three to four collections over a four-month period.
All collections will be available on Target.com and in select Target stores, as well as via Target’s contactless same-day pickup options, Drive Up and Order Pickup.

Alani Noelle seated, with a pink background.

Launching in May 2023, this collection is co-designed in partnership with Alani Noelle, a Brooklyn-based fashion creative with experience in design, styling, consulting and creative direction.
The Future Collective with Alani Noelle collection celebrates the playful vibes of summer and Alani’s Puerto Rican heritage. Featuring bright, tropical designs, the collection encourages guests to embrace their bold and colorful selves.
The collection includes nearly 90 apparel and accessories items across three seasonal refreshes, with the first collection launching Sunday, May 7. Alani’s final collection refresh will launch in early July.
The collection will be available in an inclusive size range of XXS-4X and 00-30, featuring summer staples such as skirts, dresses, shorts and tops, with prices ranging from $15-$48, with most items under $35.
The collection will be available on Target.com and in select Target stores.
Future Collective with Alani Noelle is an example of how Target commits to diversity, equity and inclusion by supporting and partnering with entrepreneurs, creators and designers with diverse backgrounds and perspectives to deliver an assortment that meets guests’ needs and ensures all guests feel seen, welcomed and valued.

Gabriella Karefa-Johnson in front of a blue background.

Launched in January 2023, this collection was co-designed in partnership with Gabriella Karefa-Johnson, a New York City-based fashion editor and stylist, and ran through spring 2023. The Future Collective with Gabriella Karefa-Johnson collection celebrated individual style while bringing Gabriella’s maximalist fashion aesthetic to the forefront through abstract prints, unique textures and bright pops of color punctuated by neutral hues.
The collection of nearly 100 items included dresses, skirts, outerwear, matching sets and trousers in an inclusive size range of XXS-4X and 00-30, and ranged in price from $10-$50, with most items under $35.
Future Collective with Gabriella Karefa-Johnson is one of the many ways Target supports and partners with Black entrepreneurs, creators and designers, further advancing our Racial Equity Action and Change (REACH) commitment.

Kahlana Barfield Brown seated in front of a purple background.

The Future Collective brand debuted in September 2022 with our first partner, Kahlana Barfield Brown, a Howard University alum and former InStyle Beauty Director turned style expert. The collection ran through January 2023.
One of Kahlana’s first collaborations with Target was on the Black Beyond Measure campaign, which highlighted the importance and rich history of historically Black colleges and universities (HBCUs).
The Future Collective with Kahlana Barfield Brown collection was inspired by Kahlana’s closet and personal fashion formula, and featured 120 streetwear-inspired pieces such as matching sets, dresses and trousers in an inclusive size range of XXS-4X.
Future Collective with Kahlana Barfield Brown is an example of our REACH commitment in action, supporting and partnering with Black entrepreneurs, creators and designers.