At Target, we’re prioritizing great style and design, and we know it extends far beyond how a product looks. It’s about how it makes you feel, how it shows up in your everyday life and how it helps you express and celebrate moments that matter to you. This Black History Month, we’re spotlighting Black designers, creators and founders whose work brings culture, storytelling and intention to every detail.
From our limited‑time Black History Month collection to year‑round Black‑owned brand partnerships that cross apparel and accessories, beauty and more, these creators use design as a language — one that speaks to style, heritage, community, joy and possibility.
The creators behind Target’s Black History Month collection
This year’s limited-time Black History Month collection is shaped by artists and designers who bring personal perspective and cultural celebration into every piece. Each item is a reflection of their lived experience, translated through color, typography, pattern and form. Meet the designers featured in the collection:
Jasmin Foster, founder of Be Rooted
Jasmin Foster, founder of stationery brand Be Rooted, knows a bit about retail. Before becoming an entrepreneur, she spent more than a decade shaping assortments and helping brands grow, including at Target. In 2020, she founded Be Rooted. Every design is intentionally crafted to weave culture, affirmation and representation into everyday moments — inviting Black women to celebrate who they are.
For Target’s Black History Month collection, Jasmin brings that same purpose to the stationery and accessories in the assortment — translating her brand's voice to pieces that feel both expressive and inviting.
Raven Gibson, founder of Legendary Rootz
This year marks Raven Gibson’s third time contributing to Target’s Black History Month collection. (Her designs were first featured in 2024.) What started as a creative outlet in college designing tees in her dorm room grew to become Legendary Rootz, a lifestyle brand she founded and created to empower and uplift Black culture.
Raven’s contributions to this year’s collection continue that momentum. Her designs are bold yet refined, layering cultural references with modern shapes that elevate everyday dressing. True to the Legendary Rootz ethos, each piece carries a message — one that speaks to identity, resilience and joy. It’s style that stands for something.
Legendary Rootz remains a brand built from community, for community — and Target is proud to help share Raven’s vision with even more guests nationwide.
Monica Ahanonu, featured artist
Monica Ahanonu is a Los Angeles-based illustrator, model and creator who started her career at a major animation studio. Tremendously talented in illustration and color theory, her work champions diverse beauty and makes cultural storytelling accessible through striking portraits and pop art.
Monica’s connection to Target began prior to her role in this year’s Black History Month collection. Her first project with us was designing a holiday-themed Target GiftCard, featuring a lively family scene in mid‑celebration. This collaboration helped introduce her signature style to Target guests and established an ongoing creative relationship that naturally evolved into her role as a featured artist for the Black History Month assortment.
Each design Monica created for this collection celebrates Black identity and invites people to see themselves reflected in the world of illustration. Through her work, Target guests experience the joy, vibrancy and cultural affirmation that define her creative vision.
HBCU Design Challenge winners
As part of our ongoing commitment to nurturing emerging design talent, the HBCU Design Challenge invites student designers to bring their creative vision to life through real‑world retail design. Students across HBCUs submit original artwork inspired by culture, design thinking and personal heritage. Finalists’ work is reviewed by Target design, merchandising and marketing leaders, and winners earn the opportunity for their pieces to be produced and sold as part of Target’s Black History Month assortment — placing their designs on shelves nationwide.
This year’s winners, Calyn Coleman (Howard University) and Nat Fields (Morehouse College), bring fresh perspectives shaped by heritage, innovation and bold design thinking.
Their contributions to the Black History Month collection highlight the future of design and creativity — where tradition meets experimentation, and new voices help shape what’s next.
Black-owned brands, year-round
Celebrating Black creators doesn’t start — or end — with Black History Month. Target proudly partners with Black‑owned brands year‑round to champion their style leadership, elevate their design perspectives and create pathways for long‑term creative growth.
We’re proud to celebrate the founders of two Black-owned brands we added to our assortment in 2025.
Salwa Petersen, founder of Chéribé
Salwa Petersen’s work sits at the intersection of ancestral ritual, modern beauty science and intentional design. Born and raised in Chad, Salwa grew up learning the Chébé hair‑care ritual, a tradition passed down through the women in her family to nourish and strengthen textured hair. This heritage became the foundation for Chéribé — a brand she created to honor the beauty rituals of her lineage while reimagining them for the pace and practicality of modern life.
She blends ancestral ingredients with modern formulations to create Chébé Complex, Chéribé's proprietary ingredient, made from heirloom seeds grown on her family’s organic regenerative farm in Chad. The farm employs and uplifts local women, while the brand reinvests in conservation efforts, ensuring these rituals are preserved responsibly for future generations.
Chéribé launched both online and in stores at Target, expanding access to her culturally rooted, science‑driven approach to textured hair care. As Salwa describes it, the brand’s journey represents the heart of Chéribé: bringing ancestral beauty traditions into a global retail experience without losing their authenticity.
Kahlana Barfield Brown, founder of KBB by KAHLANA
Kahlana Barfield Brown launched her exclusive-to-Target brand KBB by KAHLANA with a clear mission: to create accessible, fashion‑forward pieces rooted in confidence and versatility. A former InStyle beauty editor, Kahlana brings a sharp editorial eye to every collection — blending trend‑driven design with wear‑everywhere appeal. Since its Fall 2025 debut, KBB by KAHLANA has quickly become one of Target’s most in‑demand women’s apparel and accessories brands. Popular styles have sold out within minutes and guests have generated more than 135,000 restock requests. Driven by that overwhelming response, KBB by KAHLANA is expanding to twice as many Target stores this spring, increasing online inventory and introducing a new seasonal collection. Kahlana will also serve as the next Curated By partner at Target SoHo, spotlighting her signature mix of edge and ease in an immersive New York City experience.
Through her partnership with Target, the brand continues to expand its reach, offering thoughtfully designed apparel and accessories that empower personal style and celebrate individuality.
Designing the future, together
At Target, our partnerships with Black designers and founders are about more than product — they’re about amplifying voices, investing in creativity and building opportunities that last. Programs like Target Takeoff and Target Forward Founders are some of the ways we help emerging entrepreneurs turn big ideas into thriving businesses. This Black History Month and beyond, we’re proud to support creators who lead with vision, design with intention and inspire what’s possible through style.
