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HBCU Design Challenge 2025

The 2025 HBCU Design Challenge is returning for its sixth year and has evolved our competition to increase engagement and deepen our relationship with the HBCU students and schools that participate.

Based on collaboration between Target, students, and HBCU faculty, the Target team has been hard at work reimagining our annual competition. 

The Black History Month HBCU Design Challenge is a competition that was developed in partnership with Target Design team (OBPD & M), Talent Acquisition, Belonging, Merchandising and Marketing teams to deliver on a new way to deepen our connection and impact with HBCU students across the country. We are creating a modern approach where participants can build skills, experience and gain exposure to Target in what we hope will strengthen our guest and employment brand perception. 

Our Target Black History Month team is looking for ways to help Target create an even deeper connection with our guests and our community. HBCU students and grads offer a unique perspective. We love the idea of cultivating relationships that put Target into consideration as applicants look for new career options. 


Key dates

  • HBCU Challenge Launch – Submissions Open: 10/13/2024
  • HBCU Challenge – Submissions Deadline: 11/15/2024
  • HBCU Challenge – Finalists Announced: 12/02/2024
  • HBCU Challenge – Finalists Artwork Due for Judging: 01/25/2025
  • HBCU Challenge – Winners Announced: 02/03/2025


More about us  

Target is one of the world’s most recognized brands and one of America’s leading retailers. We make Target our guests’ preferred shopping destination by offering outstanding value, inspiration, innovation and an exceptional guest experience that no other retailer can deliver. Fueling the continued success of our brand is our distinctly capable, creative and innovative Owned Brand Product Design & Management organization. Innovation is part of everything we do—and it all comes together with exclusive products that make our shopping experience unlike any other.  

We thrive on the magic of discovering that just-right thing, and we infuse everything we do with our passion for affordable chic. We concept, develop, make and deliver the stylish new favorites that Target guests expect and deserve. We are uber-savvy trend and style experts who stay ahead of the curve, proactively identifying our market’s needs and exceeding them, every time. Our dynamic and inventive teams to influence the style, quality and value that decisively position Target above the competition. Your input will have a direct and positive effect, and you’ll be close to the action of dreaming up and bringing to life the product that surprises and gratifies our guests.