This season, Target isn’t just where you shop for the holidays — it’s where you step into them. We’ve brought the magic of the season to life with immersive in-store and digital experiences that surround you in the sights, sounds and delights of the holidays. From stylish displays and festive scents to joyful moments and curated gifting inspiration, every visit feels like a celebration. Whether you’re browsing for the perfect present or simply soaking in the spirit, Target is where holiday memories begin.
Meet our Holiday Squad
Led by Target’s newest, and cutest, cast of characters (aka the Holiday Squad) — Get-Ready Yeti, Buttons the Gingerbread and The Gifting Mice — our stores have transformed into a whimsical winter wonderland filled with twinkling lights, playfulness and endless holiday cheer. The Target Creative team dreamed up our holiday characters — expanding the Alpine Village story with trend-savvy charm — and brought them to life through a hands-on collaboration with the talented artists at Adrian & Gidi. The characters are designed to feel warm, whimsical and cohesive across every guest touchpoint. In addition to starring in-store, online and throughout our holiday marketing campaign, they’ll also appear in larger-than-life 3D displays in New York and Los Angeles, bringing even more magic to the season.
Guests will also meet the new characters in exclusive social content featuring the Holiday Squad. Starting in November, a new character will debut each week on Target’s social channels.
Your holiday journey begins here
Step through Target’s doors and into our whimsical Alpine Village, where the spirit of the season sparkles around every corner. Your journey begins at the Alpine Market, a festive front-of-store experience hosted by our Get-Ready Yeti, where guests can shop and play during in-store events happening every weekend, all season long. Explore interactive product displays featuring brands like LEGO, Mattel and Spin Master. With quick-hit challenges and exclusive giveaways — including trading cards featuring our holiday characters, plush stocking charms and activity books — every visit feels like a celebration. At our flagship stores, you can snap a photo in the sparkling Alpine Gondola and sip cocoa at the Hot Cocoa Club with Buttons the Gingerbread.
Follow the candy cane trail through the store to discover fresh holiday finds at every turn, while the scents of peppermint and fir fill the air — thanks to Threshold’s Forest Fir scent collection that includes a diffuser and candles and the exclusive-to-Target eos Peppermint Cashmere Holiday Body Lotion. In the beauty aisle, you’ll delight in advent calendars and “Best of” boxes filled with glowing lip sets and vanilla-scented skincare.
In the Snuggle Spot, Target’s cozy ambassador, the Get-Ready Yeti, will be nestled among matching family PJs and soft, Alpine-inspired layers that’ll make you want to bundle up. Think cashmere-like sweaters or fuzzy crew socks from Universal Thread. (Psst ... you can take your own adorable plush Yeti home for just $10.)
Wander to the back of the store, now transformed into a haven of holiday décor. Under charming lit roof toppers, find everything you need to trim your tree and deck your halls, including twinkling ornaments, mushroom decor and tinsel trees from Wondershop and John Derian. In more than half our stores, you’ll breathe in the pine scent of Threshold’s Forest Fir, gently diffused to wrap you in the warmth of winter woods.
Playful surprises in the toy aisle
As December arrives, the magic shifts. The back of the store becomes the Toys Express, a bustling toy shop where The Gifting Mice — Lenny, Berry and Merry — create holiday merriment wherever they go. Fast, clever and endlessly curious, these tiny helpers scurry from shelf to shelf, wrapping and giggling their way through Target’s hottest toys and stocking stuffers while the ski gondola glides overhead.
You’ll also see our cheerful helper Buttons the Gingerbread popping up throughout the store to serve baking kits, movie-night snacks and sweet surprises like Hearth & Hand with Magnolia Table’s Cinnamon Bun Snack Mix and Sugarfina’s Letters to Santa Mailbox, perfect for sharing or savoring solo.
Set the stage for celebrations
Our Step Into the Holidays campaign is an invitation to rediscover the wonder of the season — where curated collections of festive décor, cozy-chic apparel, toys, beauty and hosting must-haves await. With in-store surprises, digital delights and Benson Boone’s whimsical “Mystical Magical” setting the tone, every Target visit feels like you’re stepping into a snow globe — where the everyday becomes extraordinary, and the holidays come alive in style. (Check out one of the spots, below.)
And hold onto your sleigh bells — Kris K. from Target returns in the Kris K. is Back campaign to sleigh the season with mischief, magic and must-have gifts. From cheeky social moments to his top gifting picks, Kris K. is guiding guests through the holidays with his signature charm and Target flair.
Why did I take a job at Target? Great question. You know it just feels like home here ... the magic, the wonder, the tinsel. I keep telling my reindeer friends I’m gonna move in. They’re not having it. Ha!
Big magic, big moments
This season, Target is popping up everywhere — from the skies to the sidelines. We’re sponsoring free Wi-Fi on select airlines during peak travel times, showing up at iconic events like the Rockefeller Center Christmas Tree Lighting and Wicked: One Wonderful Night, and making a splash at the biggest football games of the year — Kickoff, Thanksgiving Day and Christmas Day.
Plus, Target is introducing The Six Trips of Target on social media channels, a holiday mockumentary that follows six unforgettable guests in their Aisles of Target adventures to turn holiday stress into delight — with appearances from comedian Manon Mathews and reality star Greg Grippo.
We’re also bringing the magic of AI to gifting with a first-to-market shopping companion, featuring our mischievous mouse Lenny, created in partnership with People Inc. Be on the lookout for our holiday characters in dazzling 3D displays in New York City and Los Angeles, plus custom content on ESPN with Troy Aikman and Christine Williamson when watching or catching up on your favorite team.
And keep your eyes peeled: The Get-Ready Yeti is making surprise appearances beyond our stores and digital experience, including Target’s Wonder Drop — a shoppable, open-to-the-public holiday experience in New York City’s Domino Park from December 5–7. Guests can shop, win giveaways, play games and join brand activations with LEGO, Hasbro, Dove and more.
Discover your holiday magic
From the Get-Ready Yeti’s cozy corners and Buttons’ sweet spreads to the playful mayhem of The Gifting Mice, every visit to Target is an invitation to rediscover the wonder of the holidays. With curated décor, festive apparel and joyful toys (see a few top picks below), plus immersive sensory moments, you can experience the season in true Target style — where the everyday becomes extraordinary.
