Swifties, this one’s for you. Taylor Swift’s 12th studio album, “The Life of a Showgirl,” launches Oct. 3, and Target is the place to shop — whether you’re preordering right now, lining up for a midnight release in one of our stores, or tapping “add to cart” from home.
When Taylor Swift releases new music, it’s always a moment. And from the record-breaking preorders of “THE TORTURED POETS DEPARTMENT” in 2024 to the excitement around “The Life of a Showgirl,” Target has become part of the ritual. Because shopping for an album at Target isn’t just about getting the music — it’s about the anticipation, the connection, and the shared joy that comes with each release.
“At Target, every album release is a chance to celebrate with our guests,” says Cassandra Jones, senior vice president of merchandising for Fun101, Target. “Taylor Swift’s ‘The Life of a Showgirl’ is already the year’s biggest music moment, and we’re giving fans even more reasons to get excited. From exclusive vinyl and CD editions available only at Target to midnight releases and curated music experiences in our stores, we’re proud to be a destination where fans can discover, connect and take home something truly special.”
All about the collection
First things first: You can pre-order the full Target “The Life of a Showgirl” collection now on Target.com. Purchase limit is four per customer, while supplies last, U.S. customers only. Pre-order before Oct. 1 at 11:59 p.m. CST, and you’ll get it delivered on Oct. 3.
In addition to the standard CD and vinyl versions, we’re offering four exclusive products you won’t find anywhere else:
- Exclusive vinyl: Limited run. First and only pressing of “The Life of a Showgirl: The Crowd Is Your King” edition (Summertime Spritz Pink Shimmer Vinyl) for $34.99. It features an opaque pink and pale-yellow pearlescent vinyl with gold shimmer, a collectible custom gatefold sleeve, a giant double-sided poster, a poem written by Taylor herself, and never-before-seen photos and album lyrics. Limited quantities available, while supplies last.
- Three exclusive CD with Poster editions: “It’s Beautiful,” “It’s Frightening” and “It’s Rapturous” for $14.99 each. Target-exclusive CDs come with an exclusive poster, album art and lyric booklet.
When Oct. 3 hits, you’ll find “The Life of a Showgirl” assortment in all Target stores nationwide and on Target.com, alongside Taylor’s entire discography.
How to shop the midnight release
For fans who can’t wait to wake up the next morning, select stores will host midnight releases Oct. 3, so you can be among the very first to take home the album. Find a store near you.
Here’s what you need to know:
- Select stores will stay open until 1 a.m. Oct. 3. Store policies apply.
- Target team members will distribute physical or digital tickets in the electronics section of the select Target stores Oct. 2 beginning at 10 p.m.; that will reserve your product for purchase. Once you have your ticket, you can continue shopping in the store and return to the designated queuing location at 11:45 p.m. to make your purchase at midnight.
- Limited stock is available. Ticketing will take place until all tickets are claimed or 10 minutes before midnight.
- Due to high demand, there will be a purchase limit of four per item, per guest, for “The Life of a Showgirl” items:
- “The Life of a Showgirl: It’s Frightening” CD with poster (Target exclusive)
- “The Life of a Showgirl: It’s Rapturous” CD with poster (Target exclusive)
- “The Life of a Showgirl: It’s Beautiful” CD with poster (Target exclusive)
- “The Life of a Showgirl: Sweat and Vanilla Perfume” CD with poster (standard)
- “The Life of a Showgirl: The Crowd Is Your King” with Summertime Spritz Pink Shimmer vinyl with poster (Target exclusive)
The full Target “The Life of a Showgirl” assortment will be available for purchase beginning early morning Oct. 3 on Target.com and in Target stores at store open, while supplies last (with the exception of “The Life of a Showgirl: Sweat and Vanilla Perfume” vinyl, which is available only on Target.com). U.S. customers only.
Whether you’re pre-ordering online, joining a midnight release, or browsing in-store on launch day, Target is ready to make “The Life of a Showgirl” an unforgettable era for fans everywhere.
