College is calling — and it’s the perfect chance to hit refresh. Whether you're decking out your dorm room, heading to class or looking great on game day, Target’s got your back, with more new items than last year. From cozy bedding to standout looks and everything in between, Target’s the one-stop shop that’ll make it easy to show off your school spirit and your personal style — without blowing your budget.
“When it comes to the back-to-college season, Target is triple majoring in design, quality and value,” says Jill Sando, executive vice president and chief merchandising officer of apparel & accessories, home and hardlines, Target. “Between our on-trend, beautifully designed owned brands and beloved national brands across our total assortment, we have everything you need to get the new school year started in a style that’s distinctly yours — and at prices you’ll love just as much.”
Your game day go-to
Game day’s the perfect time to express your style while cheering for your school. Fun fact: Most college students say they plan their game day outfits at least a week in advance — and we’re here for it. We know there’s more to game day than just the game, so from tailgates to touchdowns and post-game festivities, versatility is key. Our spirited game day assortment is bigger than ever, with 3x more new items than last year. It’s a can’t-miss mix of sporty, preppy and other styles from owned brands like Wild Fable, JoyLab and Goodfellow & Co, plus traditional licensed apparel and national brands you love to wear. We’re also introducing The Wild Collective, a new premium apparel brand, to offer a fashion-forward collection of licensed NCAA apparel with only-at-Target styles launching in select stores and on Target.com Aug. 10.
We’re bringing the energy of game day to life right in our stores, so you can kick off the school year with pride, ease and a whole lot of team spirit:
- Collegiate pride and style destinations: Look for areas in select stores where you can find everything you need to rep your school, including accessories like clear bags, greek life patches, hair accessories and more.
- In-store events: Capture the celebration of game day with events in select stores, along with our awesome online shopping experience, for everything you need to celebrate your team with your friends and family. The events are designed to kick start your college haul, with giveaways including exclusive custom Crocs charms and heyday chargers.
Head to toe campus style
Looking and feeling good matters every day on campus — and Target has you covered, from what you wear and how you accessorize to your daily hair, skin and beauty routine.
Apparel and accessories
A few highlights that’ll keep you casual, comfortable and stylish, at great prices:
- Champion for Target: Just in time for back-to-campus shopping, the Champion collection for Target featuring apparel, accessories and sporting goods is now available in most Target stores and on Target.com. With more than 500 pieces including iconic essentials like sweatshirts and sweatpants and trendy rugby shirts, cargo pants (shown above left) and slides, the new, exclusively designed line features the high quality you love from Champion with a fresh take on the brand’s signature looks that can only be found at Target — with most items under $40.
- Wild Fable dormwear: Dorm-ready loungewear from our owned brand Wild Fable blends comfort with style. The collection of apparel, accessories and new sleepwear is perfect for staying in, sleeping in or stepping out. Pointelle tanks, baby tees, boxer shorts, fleece pants and sweatshirts start at just $5, with everything under $25. Accessories like claw clips, jewelry and slippers complete your dorm-forward look. (See one look above right.)
Hair and skin goals
We’ve pulled together a wide assortment of everyday beauty solutions and accessories that will make your college hair and skin routine a breeze. A few standouts:
- Wash and wear: gemz water-activated single dose shampoos and conditioners are 100% concentrated and free from extra ingredients that cause buildup and weigh hair down — and they’re only at Target. Plus they’re amazingly convenient for travel. A few favorites to try: Touchably Soft Shampoo, Stress Less Repair Conditioner and the Want It All Shampoo and Conditioner Variety Kit.
- Streamline your hair routine: Revlon’s One-Step Volumizer hair dryer and hot air brush, Not Your Mother's Clean Freak dry shampoo, UNbrush detangler hair brush and the Kitsch Satin Heatless Curling Set will have your hair looking great from day to night.
- Clean, clear skin: Try Hero pimple patches, Clean Skin Club disposable face towels and PanOxyl acne foaming wash for your face; and eos body lotion in pistachio and Tree Hut shea sugar body scrub for smooth, soft skin.
- K-beauty collagen: Try fan favorite collagen treatments like the MEDIHEAL collagen face mask and SUNGBOON EDITOR overnight collagen face mask for an extra skin boost.
Campus living looks good on you
Your dorm or apartment is your home away from home, a safe space and supportive environment to help you ace the school year. Whether your style is luxe, preppy, retro or something in between, we’ll help you create your dream space with this year’s must-have owned brand college collections. We’ve thought of everything, including style-forward solutions that don’t compromise on function, quality or affordability.
- Reinvent with Room Essentials: Items across bath, bedding, decor, dining, furniture, kitchen, lighting, mirrors, storage and more start at $1. Perfect for mixing and matching, our four room aesthetics are the ultimate inspiration: College Commons, a luxe collection for all your calming rituals; Varsity Hall, a preppy collection to elevate your study space; Maximalist Lounge, a retro collection to show off your eclectic style; and Social Suite, an effortless elevated collection to level up your hangouts.
- Fall in love with Threshold with Studio McGee: The latest collection offers new items featuring cozy florals, multi-functional furniture and stylish décor designed for teens to create a beautiful, personalized space — with items starting at $16.
- Brightroom to the rescue: Keeping everything organized and in its place is a must for dorm and small-space living. Our storage and home organization owned brand Brightroom has all the storage solutions to fit your dorm, including durable storage containers like this cute lavender bin, rolling hamper and versatile hanging storage designed for tight spaces. With colors, styles and sizes for any design aesthetic and prices starting at just $3, you can stay organized and on budget.
Ready, set, style — all at Target
From game day must-haves to dorm-ready essentials, Target is your one-stop shop for everything back to college. Whether you're browsing in-store or online, you’ll find collections designed to help you build your best year yet. Through Sept. 27, verified students can enjoy a one-time 20% off storewide discount with Target Circle. And with convenient fulfillment options — including fast same-day delivery in as little as a few hours with a Target Circle 360 membership (50% off through Sept. 13 for verified students) — it’s never been easier to get what you need, when you need it. To stay organized and make shopping even simpler, create your Wish List and start checking off those college must-haves.
College life just got a whole lot easier — and more stylish.
