Ready for a cozy and stylish fall season?
We’re bringing it in every way possible — from looks you’ll love to shop to inspiration across home, beauty and more. Our fall marketing campaign brings it all together, and our social media is stepping up in style to keep you inspired. Looking for game day gear, home decor or fall beauty ideas? It’s all here. So snuggle up on the sofa, grab a throw and a warm drink and step into fall at Target.
Our latest “Forever Fall” styles
Our new marketing campaign, “Forever Fall,” is all about celebrating the season your way. Whether you're savoring that first PSL, grabbing a few — or more than a few — fall-scented candles, layering up for crisp mornings or hosting your crew for game day or Halloween, our message is simple: Fall starts at Target.
Our fall campaign takes a fresh approach, rooted in style. It’s about tapping into everything that makes fall feel like fall, and the sense of community that goes along with it. We’re bringing it together with an across-the-store lens that connects fashion, beauty, home and seasonal moments in one cohesive, stylish story. Featuring the song “Young and Free” by Coulser, you’ll find it across TV and digital channels.
Fall for Target Style’s Instagram relaunch
This fall, we’re leaning in to the style conversation with the bold relaunch of @TargetStyle, reimagined for today’s social-first fashion audience. Anchored by a new creative vision and an energizing debut at New York Fashion Week Sept. 13, we’re reclaiming our spot as a style authority with fresh, trend-forward storytelling.
In other social news ...
Our popular YouTube series, Teammates of Target, is back for an over-the-top “falliday” celebration where the husbands discover a shared love of fall, along with NBA star Karl Anthony-Towns and style influencer Jordyn Woods. (Who knew there was a fantasy draft for fall-scented candles?)
A social-first approach to fashion
The new @TargetStyle will deliver a consistent, elevated POV that’s as discoverable as it is shoppable. From street-style snapshots to curated trend edits, the relaunch emphasizes how real people shop across Target’s assortment. The result? Fashion that’s approachable, modern and unmistakably Target. Look for the latest fall trends, “how to style the season” videos, the latest denim fits, stylist tips for personalizing your look, plus:
- Fall trend spotlights like color stories, layering textures and transitional outfit inspiration
- Micro-influencer collabs with NYC-based talent
- A blend of Target’s own voice with creator-led storytelling for a richer, more diverse perspective
All the ways to style your fall
This season, we’re helping you style every moment, from soft knits and earthy harvest hues to varsity-inspired game day looks and romantic layers you’ll fall in love with.
Harvest style
When we think about harvest, we think fashion that’s full of soft knits, earthy hues and cozy layers. At home, it’s a similar feel, with woodland-inspired decor, from woven and glass pumpkins to playful dinnerware and colored glassware from Hearth & Hand with Magnolia that makes the simplest gathering feel special. Light an apple cider or pumpkin spice candle, and suddenly your space feels and smells like fall. And harvest is all about flavors. Seasonal treats from Good & Gather and Favorite Day that meet the mood, like apple pie popcorn, cinnamon pretzels and pumpkin spice ice cream bites add a little sweetness to your fall moments.
Game day the Target way
From varsity-inspired layers to bold team gear, we’ve got the game day looks that score big whether you’re tailgating, hosting or just repping your team in style. The limited-time Champion varsity-inspired collection blends classic athletic heritage with a modern twist, while Wild Fable’s spirited apparel, cardigans from The Wild Collective and must-have team hats round out your game day style.
But game day isn’t just about what you wear — it’s about how you show up. From Room Essentials’ plaid dinnerware and cozy seating to charcuterie cups, coolers and thermoses perfect for outdoor entertaining, your setup will be as cheerful as your outfit. And when it’s time to snack? Stock up on Good & Gather nacho cheese chips, Favorite Day trail mix and non-alcoholic sips from BERO to keep the good times going.
Falling in love with fall
This season, we're falling in love with every layer, texture and tone — from deep, romantic colors to rich fabrics you can’t wait to wear. Think flowy silhouettes from A New Day and Universal Thread, heritage-inspired layers like Wild Fable’s suede jackets and A New Day’s classic trench, plus denim in every fit from Levi’s, Universal Thread, KBB by Kahlana and more. It’s a collection built for crisp mornings, golden afternoons and everything in between.
And while fashion leads the way, fall’s cozy vibe carries through our home and beauty assortments, too — from textured throws and warm candle scents to beauty finds like scents from Dossier that match the season’s mood. Whether you’re dressing up or winding down, Target’s fall style story is your invitation to layer up, lean in and love every moment.
