Heads were turning when Gwyneth Paltrow made a special appearance at Target’s Manhattan Beach, California, store to celebrate her clean, accessibly priced beauty and wellness line, good.clean.goop. Gwyneth chatted with fashion and beauty expert Zanna Roberts Rassi about the brand and gave the crowd a few inside tips about the products. (Gwyneth recommends the body oil as a great gift. And men really love the eye serum.)
“It’s my mission to bring people safe products that are also luxurious and really work,” Gwyneth says, and notes that when she came up with good.clean.goop, it was her dream to launch at Target. “Target’s such a great place for discovery and curation and just ... everything,” she says.
good.clean.goop is a great example of how we’re supporting consumers on their wellness journeys without stretching their budgets. We sat down with Gwyneth to learn more about her favorite products, her health and beauty tips and what’s in her Target cart.
What inspired you to create this brand? Who is it for?
good.clean.goop is an efficacious, botanical and cleanical line of beauty and wellness essentials [i.e., effective products made with plant materials and clinical ingredients for optimal performance]. In the last decade of creating clean beauty products for our goop line, there has been incredible innovation in clean beauty. good.clean.goop is for anyone who is passionate about cleaning up their beauty routine with beautifully made products that actually work, at an accessible price point.
What makes good.clean.goop and Target a perfect match?
Everyone shops at Target, so we wanted to make a clean beauty and wellness routine accessible by meeting the customer where they already are shopping. We know our customer is time strapped and wants to find brands they can trust. From a consumer point of view, Target is an incredible place for brand discovery.
You’ve been a pioneer in clean beauty. What else do you want people to know about good.clean.goop?
At goop, our aim is to curate and make the best of the best. We have unrelenting standards for the products we make and sell, and good.clean.goop is no different. Our seasoned team of developers and industry veterans worked tirelessly to maintain our clean beauty standards at a more accessible price point without compromising on efficacy, ingredients and formulas.
Any personal favorites from good.clean.goop?
The Daily Juice Cleanser is a favorite. It’s light and easy to use and I joke that it’s like drinking a green juice for your skin. I also love The Body Facial Exfoliating Scrub. I’m a big exfoliator and I’ve been using this one regularly.
Any skin, hair or body care tips for our readers?
I always go back to the basics. Drink lots of water, move your body, sweat when you can and eat foods that make you feel good. Efficacious, clean skincare is important, but taking care of your body from the inside out is the key to feeling great.
What’s in your Target cart?
Always more than I plan for! I stock up on snacks that I keep in the car or in my purse, I’ve found great kitchen staples and with one of my kids in college and the other on the way, I’m always on the hunt for great things for their rooms.
Check out the entire good.clean.goop line on Target.com or in your local Target store. And if you need your good.clean.goop quick, try our fast and free Drive Up or Order Pickup services to get your items in as soon as two hours with no minimum purchase and no membership fee required, or have them delivered to your doorstep through same-day delivery.
