Delicious news ahead: Target is teaming up with beloved delicatessen brand Boar’s Head to serve up super-convenient, quality grab-and-go food options in select stores. Think taste bud-tempting sandwiches, salads and snacks, premium deli meats, entertaining specialty cheeses and more. We’ve been busy testing these noshes in six New York stores, and will expand to up to 200 more Target stores across the country by the end of the year. And, we’re not done yet—we’re exploring more delicious ways to bring this beloved brand to Target guests.
Any way you slice it, this team-up is something special. Boar’s Head has a century-long legacy of crafting deli offerings with uncompromising standards, choosing only the finest ingredients for its famous meats, cheeses, spreads and condiments (no fillers, by-products, added MSG, artificial colors or flavors, gluten or trans-fat in this stuff!). And now, we’re able to extend their fare to additional fans—and give our guests amazing, convenient new grab-and-go options as Boar’s Head’s first mass retail partner.
“At Target, we’re on a mission to make it easy for families to discover the joy of food every day,” says Stephanie Lundquist, executive vice president and president of Food & Beverage, Target. “And our partnership with Boar’s Head is yet another example of how we’re serving up the very best national brands our guests love while also differentiating with incredible, only-at-Target brands—all at a great value. We’re excited to work with Boar’s Head to give our guests even more delicious options to fit their busy lifestyles—and even more reasons to choose Target.”
“Boar’s Head has an unwavering commitment to quality that guides every decision we make, and we’re extremely thoughtful about the partners we choose,” says Michael Martella, president, Boar’s Head Brand. “Target’s investment in differentiating their assortment and elevating their food and beverage experience makes Target and Boar’s Head a perfect pairing—we’re both passionate about delivering high-quality products and delighting shoppers with unexpected discoveries and fresh finds. We’re thrilled to partner with Target and look forward to bringing Boar’s Head’s premium offerings to even more Target guests.”
Those lucky New Yorkers who’ve already gotten a taste at our test stores in Upper East Side, Brooklyn Mid Wood, Herald Square, Kips Bay, Queens and Westbury, Long Island? Let’s just say they’re eating this partnership up! Guest faves so far include the Italian Combo Sandwich featuring Boar’s Head Genoa Salami, Honey Turkey Wrap featuring Boar’s Head Maple Glazed Honey Coat® Turkey Breast and Chicken Caesar Wrap featuring Boar’s Head EverRoast® Chicken Breast, along with Boar’s Head Applewood Smoked Turkey Breast and Roasted Turkey Breast. We’ll continue to stay close to guests’ tastes as we work hand-in-hand with Boar’s Head to fine-tune our assortment.
Feeling hungry? Here’s a peek at just a few of the tasty options we have in store: