Ulta Beauty at Target's Coming to Hundreds More Stores in 2022! See How We're Leveling Up (And Building Toward 800 Total Shop-in-Shops)

February 28, 2022 - Article reads in
guest experience
A guest holding a red Target basket browses the Ulta Beauty at Target shop-in-shop.

When Ulta Beauty at Target launched last August, we knew the dynamic partnership was something special. And our super fans and new guests alike agree. They can’t get enough of the incredible prestige assortment and one-of-a-kind shopping experience — not to mention the joy of two amazing rewards programs. The beauty destination continues to perform, driving increased traffic, awareness and loyalty. And today, we’re excited to share there’s even more to love as we plan to add more than 250 Ulta Beauty at Target locations in 2022*, building toward 800 total.   

“Since Target and Ulta Beauty partnered, our shop-in-shops have delivered more prestige beauty brands and industry-leading expertise to more guests,” says Christina Hennington, executive vice president and chief growth officer, Target. “In stores where we’ve added an Ulta Beauty experience, guests are buying incremental items from the assortment, while continuing to shop the beauty brands they’ve loved at Target for years and adding more to their baskets in complementary categories. With these strong results, we remain committed to operating at least 800 Ulta Beauty at Target locations over time, with plans to add more than 250 new locations in 2022.” 

It’s the (beauty) bomb  

The assortment is brimming with 50+ carefully curated skin, makeup and hair care brands including favorites like Too Faced, The Ordinary and Ariana Grande, among others — and there’s more on the way. It’s about bringing you the very best and making it easier than ever to shop prestige beauty brands you love and discover new ones. As we expand to more locations, we’ll continue to invest in our Ulta Beauty-trained team members, whose industry-leading expertise (and in-store samples) will help you find just the right products.   

Be our guest 

We’re redefining how to shop prestige beauty in stores and on Target.com’s fun, immersive experience, and guests are telling us it’s working. They love that Ulta Beauty at Target helps streamline their day — it's one less stop and offers more brands to shop across skin, hair and makeup. Our partnership is especially appealing to young, diverse Gen Z guests who we know are super beauty enthusiasts. And, loyalty members are taking advantage of both Target Circle and Ultamate Rewards by linking their accounts to unlock amazing value — and you can, too! 

“We are thrilled to hear such consistently strong guest feedback as we bring the best of our brands to life at Ulta Beauty at Target,” says Kecia Steelman, chief operating officer, Ulta Beauty. “As we continue to grow our footprint, we remain deeply committed to creating unforgettable guest experiences rooted in expertise and an exceptional assortment. As leaders who listen, we will optimize these experiences to ensure we deliver on what guests have come to expect and love from our two powerhouse brands.”   

Shop Ulta Beauty at Target in store, on Target.com, or through Target’s industry-leading fulfillment options — Order PickupDrive Up and Same Day Delivery with Shipt — for the best in prestige beauty today.  

*Statements in this article regarding additional Ulta Beauty at Target locations and Target’s relationship with Ulta Beauty are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Please see our SEC filings for risks and uncertainties that could cause Target’s actions to differ materially from what was expected on the date of this article.

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