In-store Beauty Expert to Offer Personalized Service to Guests
Building off its “Expect More. Pay Less.” brand promise, Target is pleased to announce that it will introduce its Beauty Concierge program to 27 existing stores in Washington DC, Northern Virginia and Baltimore on June 28, 2013.
Participating stores will be staffed with a Target Beauty Concierge, a highly-trained, brand agnostic beauty enthusiast who is available to answer guests’ questions in-store. Serving as a trusted expert, the Beauty Concierge provides guests with personalized, detailed and unbiased information about beauty and personal care products offered at Target and acts as a knowledgeable source of advice in what can sometimes be an intimidating department. Beauty Concierges will be located in the beauty aisle at Target wearing a distinct black apron. No appointment is necessary.
“Target is excited to offer this unique, special service to our Washington, D.C., Northern Virginia and Baltimore area guests – guests whom we know are passionate about beauty,” explained Samir Shah, Target’s Senior Vice President of Stores, Northeast. “In an often crowded and sometimes daunting marketplace, Target’s Beauty Concierge program ensures that guests receive the friendly, personalized assistance and counsel they need, while purchasing their favorite beauty products at affordable prices.”
Target makes specialty beauty accessible and affordable through its broad array of brand collections. Guests can find cosmetics, hair care and skin care from exclusive brands such as Sonia Kashuk and Petra Strand, natural brands like Burt’s Bees and national brand favorites.
The full store list for Washington DC, Northern Virginia and Baltimore area is below.
| Store Name | Street Address | City | State | Zip | Phone Number |
| Alexandria | 3101 Jefferson Davis Highway | Alexandria | VA | 22305 | (703) 706-3840 |
| Alexandria Hybla Valley | 6600 Richmond Highway | Alexandria | VA | 22306 | (703) 253-0018 |
| Annapolis | 1911 Towne Centre Blvd | Annapolis | MD | 21401 | (443) 837-3540 |
| Bowie | 4600 Mitchellville Road | Bowie | MD | 20716 | (301) 352-3830 |
| Chantilly | 14391 Chantilly Crossing Ln | Chantilly | VA | 20151 | (571) 262-0020 |
| Columbia | 6111 Dobbin Road | Columbia | MD | 21045 | (410) 290-1123 |
| Columbia Heights | 3100 14th St Nw | Washington | DC | 20010 | (202) 777-3773 |
| Ellicott City | 4390 Montgomery Road | Ellicott City | MD | 21043 | (410) 203-1700 |
| Fair Lakes | 13047 Fair Lakes Shopping Center | Fairfax | VA | 22033 | (703) 449-7100 |
| Fairfax | 10301 New Guinea Road | Fairfax | VA | 22032 | (703) 764-5100 |
| Falls Church | 6100 Arlington Blvd | Falls Church | VA | 22044 | (703) 237-8118 |
| Gainesville | 13301 Gateway Center Dr | Gainesville | VA | 20155 | (571) 261-5052 |
| Gaithersburg | 25 Grand Corner Avenue | Gaithersburg | MD | 20878 | (301) 721-1760 |
| Germantown | 20908 Frederick Road | Germantown | MD | 20876 | (301) 515-6882 |
| Manassas West | 9900 Sowder Village Sq | Manassas | VA | 20109 | (703) 257-6969 |
| Prince Georges Plaza | 3500 East West Hwy Ste 1200 | Hyattsville | MD | 20782 | (301) 955-0005 |
| Reston | 12197 Sunset Hills Road | Reston | VA | 20190 | (703) 478-0770 |
| Rockville | 5700 Bou Ave | Rockville | MD | 20852 | (301) 945-0018 |
| Silver Spring | 12000 Cherry Hill Road | Silver Spring | MD | 20904 | (301) 586-0724 |
| Skyline | 5115 Leesburg Pike | Falls Church | VA | 22041 | (703) 253-0021 |
| Springfield | 6600 Springfield Mall | Springfield | VA | 22150 | (703) 921-0220 |
| Sterling | 46201 Potomac Run Plaza | Sterling | VA | 20164 | (703) 444-8440 |
| Sterling West | 45130 Columbia Pl | Sterling | VA | 20166 | (703) 463-2008 |
| Timonium | 9901 York Road | Cockeysville | MD | 21030 | (410) 683-4985 |
| Towson | 1238 Putty Hill Avenue | Towson | MD | 21286 | (410) 823-4423 |
| Wheaton | 11160 Veirs Mill Road | Wheaton | MD | 20902 | (301) 946-8006 |
| White Marsh | 5230 Campbell Boulevard | Baltimore | MD | 21236 | (410) 933-9632 |
In addition, the program will launch in 96 stores in Los Angeles/Orange County, 36 stores in Minneapolis and expand to 41 stores in Chicago, with approximately 190 stores implementing the program in 2013.
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,832 stores – 1,784 in the United States and 48 in Canada – and at Target.com. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/corporateresponsibility.