There’s something magical about the start of a new season: the energy, the colors, the feeling that something new is around the corner.
Guests count on Target for everything they need to help their families prepare and celebrate — from new and trend-forward products at great value, to the seamless and inspiring moments of discovery as they shop in our stores and online.
Those Target experiences are one-of-a-kind, and our teams are always innovating to make shopping for each new season even more effortless, affordable and exciting. This spring, shopping Target will feel refreshing and new, whether you’re exploring our aisles, browsing the Target app or opting for convenient same-day delivery. Here’s how it all unfolds:
Shoppers turn to Target for the most important seasons and celebrations in their lives — and for all the small moments of discovery and delight that make the everyday extraordinary.
Spring is in the air in this new campaign
Our new marketing campaign debuted this week in a series of video, social, digital and outdoor ads. Set to John Paul Young’s 1977 classic song “Love Is in the Air,” springtime comes alive through vibrant illustrations that transform Target and the world around it in a colorful path. Scenes show families celebrating the season — from an epic Easter egg hunt to a festive brunch — featuring incredible finds for Easter, spring break, home and closet refreshes, food and drinks, new beauty and more, with most offerings under $20.
A garden party to explore in stores and online
Our fresh take on spring shopping? An immersive Garden Party experience that plays out seamlessly across our stores and digital channels. Behind the scenes, our teams took an editorial-style approach to blending the concept of “spring bloom” across our guest experience and product assortment. The result is a joyful spring adventure filled with bright and cheerful settings, inspiring curated product stories and easy ways to shop.
Stores in bloom
From the moment you enter a Target store, spring meets you right away with soft lighting overhead and the scent of flowers in the air. First stop? The Garden Party Welcome: A space near the entry styled with pastel pops, woven textures and easy-to-shop displays filled with outfit inspo, seasonal décor, fresh floral bouquets and new arrivals.
Follow the path to home to explore bloom-inspired decor like faux flowers and butterflies. Along the way, you’ll find more branded pop-up displays and shop-in-shop installations.
Near the back of the store, The Outdoor Shop experience, inspired by a garden house, has easy and stylish options to refresh any outside space. There’s a new live plant vignette and a garden and patio area with everything from plants, planters and seeds to lighting and decor, grilling products later in the season and more, all at great prices.
Tucked just beyond that, The Bunny Garden area brings fun with carrot towers, candy displays and bunny pawprints that guide little ones (and their grown-ups) on a playful path through Easter basket-fillers, gifts and other must-haves.
Every detail invites you to discover something new. It’s a sensory-rich journey, designed by our teams to make spring feel joyful and easy to explore.
From aisle to app
That same spring energy flows seamlessly across the Target app, Target.com and social media with curated collections, digital inspiration and moments of transformation that mirror the Garden Party fun in our stores. Whether you’re tapping through pastel outfit picks, exploring brunch table setups or refreshing your patio, you’ll find springtime inspiration in just a few clicks.
Over on social media, the celebration continues with Spring Breeze-themed content on Target’s accounts, including an impactful Instagram takeover featuring our favorite lifestyle creators and playful before-and-after transition videos that show how Target can transform your space and style for spring.
Shop the season: food, style, décor and everyday magic
When it comes time to fill your cart, you’ll find more newness than ever with fresh arrivals across apparel and accessories, home, food and beverage, beauty and more, including:
- New styles from Universal Thread and A New Day featuring breezy layers, matching sets, brunch-ready dresses and effortless accessories, most under $20
- Dried florals starting at $3
- Easter basket fillers and sweet treats from $1
- Patio décor and hosting favorites starting at $10
And with the Easter holiday on the horizon, we brought back our popular Easter meal for under $25, along with themed tableware, matching family outfits, last-minute treats, gifts and more.
Make spring easy with Target Circle 360
Need your purchases now? Target Circle 360 is here to help. With unlimited same-day delivery on orders of $35 or more, you can get your seasonal must-haves quickly and conveniently — whether you’re stocking the pantry, grabbing a gift or refreshing a space.
And we’re just getting started. Stay tuned for more of these uniquely Target experiences as the seasons change.
